Pandora Internet Radio is a music streaming and automated music recommendation service. Also known as Pandora Radio or Pandora, it was founded in 2000 and is headquartered in Oakland, Calif. Pandora takes a user’s artist selection and plays musical selections of a specific genre based on what they have chosen. Then the users provide positive or negative feedback for songs picked by Pandora, and the feedback is considered in the subsequent selection of other songs. Pandora is currently only available in Australia, New Zealand and the United States. In May 2010, the company was named in Lead411’s 2010 Hottest San Francisco Companies list. The service can be accessed through web or by downloading an app on a person’s computer or cell phone.
<p>Belonging to the media sector means this company will be affected directly and indirectly by a number of disruptive opportunities and challenges over the coming decades. While described in detail within Quantumrun’s special reports, these disruptive trends can be summarized along the following broad points:</p>
<p>*First off, the cultural shift among Millennials and Gen Zs toward experiences over material goods will make travel, food, leisure, live events and especially media consumption increasingly desirable activities.<br />
*By the late 2020s, virtual reality (VR) and augmented reality (AR) will reach a level of market penetration significant enough for media companies to start shifting sizeable resources into content production for these platforms.<br />
*By the late 2030s, the widespread popularity of VR and AR will shift the public’s media consumption tastes away from voyeuristic storytelling (traditional movies and television shows) to participatory forms of storytelling that immerses the content consumer by allowing them to influence the content they experience—kind of like being an actor in the movie you’re watching.<br />
*The shrinking cost and versatility of artificial intelligence systems, combined with the increasing computational capacity of future quantum computing systems, will drive down the cost of producing higher budget looking content, especially for future VR and AR platforms.<br />
*All media will eventually be delivered primarily through subscription based platforms. Everyone will pay for the content they want to consume.</p>