The global glamping market reached USD 3.71 billion in 2025 and is projected to hit USD 4.07 billion in 2026, according to Fortune Business Insights. Forecasts across seven research firms place the 2025 base between USD 3.37 billion and USD 4.22 billion, with CAGRs of 9.5% to 12.7%. This post breaks down market size, regional shares, accommodation types, demographics, and booking data.
Glamping Market – TL;DR
- Global glamping market hit USD 3.71 billion in 2025 (Fortune Business Insights), projected to reach USD 9.15 billion by 2034 at 10.67% CAGR.
- Europe leads with a 34.9%-37.05% share of the global market across four research firms.
- North America posts the fastest regional CAGR at 12.9% (2026-2033), with the US alone at 13.1%.
- Cabins and pods are the largest accommodation segment at over 43% of revenue.
- Millennials drive 43.1%-43.9% of consumer spending; Gen Z is the fastest-growing cohort at 12.15% CAGR.
The glamping market sits at the intersection of outdoor tourism and premium hospitality. The US Department of Commerce reported the segment grew at an average of 20% per year between 2018 and 2023, validating the sustained double-digit CAGR forecasts now being published by multiple research firms. Europe holds the largest revenue base, while North America and Asia Pacific lead on growth rates.
How Big Is The Glamping Market In 2026?
Fortune Business Insights values the 2026 market at USD 4.07 billion, up from USD 3.71 billion in 2025, with a forecast of USD 9.15 billion by 2034 at a 10.67% CAGR. Grand View Research places the 2025 base at USD 3.79 billion, reaching USD 7.87 billion by 2033 at 9.5% CAGR. SkyQuest Technology reports the highest 2025 base at USD 4.22 billion with an 11.4% CAGR through 2033.
The cross-firm 2025 base spread is USD 0.85 billion, with the variation driven primarily by whether pre-booked package tours and ancillary services are included in scope.
| Research Firm | 2025 Base (USD B) | Forecast End (USD B) | CAGR |
|---|---|---|---|
| Fortune Business Insights | 3.71 | 9.15 (2034) | 10.67% |
| Grand View Research | 3.79 | 7.87 (2033) | 9.5% |
| IMARC Group | 3.60 | 9.30 (2034) | 11.16% |
| Expert Market Research | 3.77 | 10.05 (2035) | 10.30% |
| Research and Markets (A) | 3.37 | 6.08 (2030) | 12.5% |
| Research and Markets (B) | 4.11 | 8.21 (2032) | 10.37% |
| SkyQuest Technology | 4.22 | 10.01 (2033) | 11.4% |
Source: Fortune Business Insights, Grand View Research, IMARC Group, Expert Market Research, ResearchAndMarkets, SkyQuest Technology (2025-2026 reports)
The FBS CAGR check confirms the math: USD 4.07 billion compounded at 10.67% over eight years equals approximately USD 9.16 billion, matching the published USD 9.15 billion 2034 forecast.
The glamping market growth trajectory tracks closely with broader outdoor recreation spending patterns recorded since the pandemic.
Glamping Market By Region
Europe holds the largest regional share. Fortune Business Insights reports Europe at 37.05% of the 2025 market (USD 1.38 billion), Grand View Research at 35.0%, IMARC Group at 35.3% (2024 data), and GVR Horizon at 34.9%. The four firms converge on a 34.9%-37.05% range.
North America was valued at USD 1.07 billion in 2025 (28.72% share) and is projected to reach USD 1.16 billion in 2026. Asia Pacific recorded USD 0.67 billion at 18.00%. South America stood at USD 0.35 billion and the Middle East and Africa at roughly USD 0.24 billion.
| Region | 2025 Market (USD B) | 2026 Projected (USD B) | 2025 Share |
|---|---|---|---|
| Europe | 1.38 | 1.51 | 37.05% |
| North America | 1.07 | 1.16 | 28.72% |
| Asia Pacific | 0.67 | 0.74 | 18.00% |
| South America | 0.35 | — | 9.43% |
| Middle East & Africa | 0.24 | — | 6.47% |
Source: Fortune Business Insights reference document; MEA and South America shares calculated from regional totals
Regional CAGRs diverge sharply. Grand View Research puts North America at 12.9% (2026-2033), the fastest of any major region. Europe is projected at 8.7% over the same period. The 4.2 percentage point gap reflects Europe’s more established glamping infrastructure versus North America’s active adoption phase.
Glamping Market By Country
The US is the largest single-country market at USD 0.68 billion in 2025, with a 13.1% CAGR through 2033, the highest individual country growth rate reported by Grand View Research. Germany ranks first in Europe at USD 0.25 billion, followed by the UK at USD 0.22 billion with an 8.2% CAGR. The Netherlands posts the highest country-level CAGR within Europe per GVR Horizon.
China was valued at USD 0.19 billion and Japan at USD 0.12 billion in 2025. The UAE reached USD 0.12 billion, the only country-level figure available for the MEA region.
Source: Fortune Business Insights reference document; Grand View Research 2025
Australia recorded 15.2 million camping and caravan trips in 2024, including luxury camping, according to the Australian Trade and Investment Commission. Country-level data for the travel and tourism industry continues to show outdoor and experiential categories outpacing traditional hotel growth.
Glamping Market By Accommodation Type
Cabins and pods are the largest accommodation segment globally, holding over 43% of revenue per Grand View Research and the largest single share per Fortune Business Insights. In North America the cabins and pods share is 38.67%.
Tent accommodation is the fastest-growing accommodation segment, projected at 10.6% CAGR globally and 13.9% in North America (2026-2033). Yurts, treehouses, and other formats held the second-largest share in 2024.
| Accommodation Type | Global Share / CAGR | North America Share / CAGR |
|---|---|---|
| Cabins & Pods | >43% share | 38.67% share |
| Tents | 10.6% CAGR (2026-2033) | 13.9% CAGR (fastest) |
| Yurts, Treehouses, Other | Second-largest share (2024) | — |
Source: Grand View Research 2025; Grand View Research North America Glamping Report; Fortune Business Insights reference document
Wellness-oriented formats including yoga domes, spa lodges, and meditation tents are driving new segment growth, per Fortune Business Insights.
Glamping Market Demographics
Millennials are the largest consumer demographic, accounting for 43.10% of the global market per Fortune Business Insights and 43.9% of the 18-32 age group per Grand View Research. In North America the millennial share rises to 44.5%. Both figures track within 0.8 percentage points across firms.
Gen Z is the fastest-growing demographic at 12.15% CAGR globally. The 33-50 age group is projected to grow at 10.2% CAGR globally and 13.6% in North America (2026-2033).
| Demographic Segment | Global Share / CAGR | North America Data |
|---|---|---|
| Millennials (18-32) | 43.10% (FBS) / 43.9% (GVR) | 44.5% share |
| Gen Z | 12.15% CAGR (fastest) | — |
| 33-50 age group | 10.2% CAGR (2026-2033) | 13.6% CAGR |
Source: Fortune Business Insights reference document; Grand View Research 2025; Grand View Research North America Glamping Report
Short-term leisure stays of 1-3 nights hold 48.34% of all bookings (2024 data, FBS). Medium-term stays of 4-7 nights are the second-largest duration segment. The 1-3 night format is the primary commercial unit, driven by high per-night pricing and the busy schedules of the millennial target audience.
Millennial spending patterns in experiential categories continue to favor short, premium-priced trips over extended stays.
How Are Glamping Bookings Distributed?
Direct bookings account for 54.7% of global revenue and 50.8% of North American revenue, per Grand View Research. Online travel agencies (OTAs) are growing faster, with a global OTA booking CAGR of 10.3% and 13.6% in North America (2026-2033).
Source: Grand View Research 2025; Grand View Research North America Glamping Report
The direct booking dominance indicates operators currently retain strong direct-to-consumer pricing power. That share will compress as OTA penetration increases, a pattern consistent with other premium accommodation categories.
The online travel booking landscape shows OTAs gaining share in nearly every accommodation sub-segment over the past five years.
What Is Driving Glamping Market Growth?
The US Department of Commerce reported 20% average annual glamping growth between 2018 and 2023. That is the only government-source growth figure available for the segment and provides the strongest structural validation of the double-digit CAGR forecasts from multiple research firms.
Wellness glamping, including yoga domes, spa lodges, and meditation tents, is the most-cited emerging sub-segment in 2025 reports. Operators are pairing accommodation with outdoor wellness programming to lift average daily rates.
The fastest-growing combinations across the data are: tent accommodation in North America (13.9% CAGR), the 33-50 age group in North America (13.6%), and OTA bookings in North America (13.6%). Each tracks within 0.3 percentage points of the others, suggesting the North America market is in a synchronized expansion phase across multiple sub-segments.
Related coverage on the outdoor recreation industry and the hospitality industry outlook shows similar patterns in adjacent categories.
FAQs
How big is the global glamping market in 2026?
Fortune Business Insights projects the global glamping market at USD 4.07 billion in 2026, up from USD 3.71 billion in 2025. Forecasts across seven research firms place the 2025 base between USD 3.37 billion and USD 4.22 billion.
Which region leads the glamping market?
Europe leads with a 34.9% to 37.05% share of the 2025 global market across four research firms, worth USD 1.38 billion per Fortune Business Insights. North America posts the fastest CAGR at 12.9% through 2033.
What is the glamping market CAGR through 2034?
Fortune Business Insights projects a 10.67% CAGR from 2026 to 2034, reaching USD 9.15 billion. Other firms report CAGRs ranging from 9.5% (Grand View Research) to 12.7% (Research and Markets) over similar windows.
Who are the main glamping consumers?
Millennials hold 43.10% of the global market per Fortune Business Insights and 43.9% of the 18-32 age group per Grand View Research. Gen Z is the fastest-growing demographic at 12.15% CAGR.
What type of glamping accommodation is most popular?
Cabins and pods are the largest accommodation segment at over 43% of global revenue per Grand View Research. Tents are the fastest-growing format at 10.6% CAGR globally and 13.9% in North America through 2033.
Sources
https://www.fortunebusinessinsights.com/glamping-market-104754
https://www.imarcgroup.com/glamping-market
https://www.expertmarketresearch.com/reports/glamping-market
With many years of professional experience within transnational corporations in different industries, Richard Jaimes has had the opportunity to lead people and organizations, investigate future topics, create strategies and innovations, consult senior management and translate insights into business advantages. Richard is also a long time senior consultant with Quantumrun Foresight.
