{"id":13374,"date":"2023-10-06T07:55:30","date_gmt":"2023-10-06T07:55:30","guid":{"rendered":"https:\/\/www.quantumrun.com\/consulting\/?page_id=13374"},"modified":"2023-10-18T01:42:27","modified_gmt":"2023-10-18T01:42:27","slug":"trends-research","status":"publish","type":"page","link":"https:\/\/www.quantumrun.com\/consulting\/trends-research\/","title":{"rendered":"Trends Research: A comprehensive guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13374\" class=\"elementor elementor-13374\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e6141e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"9e6141e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/futures-vid-2023-v1.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6018ad2\" data-id=\"6018ad2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-960fdb3 elementor-widget elementor-widget-heading\" data-id=\"960fdb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trends Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2f770a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2f770a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;background_motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;background_motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47bbb8b\" data-id=\"47bbb8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaf0927 elementor-widget elementor-widget-text-editor\" data-id=\"eaf0927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By looking at emerging trends and patterns, businesses can stay ahead of the curve, anticipate changes, and adapt their strategies accordingly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cdcd8e elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"0cdcd8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:45,&quot;end&quot;:75}},&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_rotateZ_effect&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:55,&quot;end&quot;:95}},&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:55,&quot;end&quot;:95}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"914\" src=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/07\/img-side-invert-purp.png\" class=\"attachment-large size-large wp-image-86\" alt=\"Quantumrun purple hexagon 2\" srcset=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/07\/img-side-invert-purp.png 800w, https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/07\/img-side-invert-purp-263x300.png 263w, https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/07\/img-side-invert-purp-768x877.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-655b6d0 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"655b6d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_effect&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.5,&quot;sizes&quot;:[]},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:90}},&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:90}},&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;mobile&quot;],&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"914\" src=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/07\/img-side-invert-purp.png\" class=\"attachment-large size-large wp-image-86\" alt=\"Quantumrun purple hexagon 2\" srcset=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/07\/img-side-invert-purp.png 800w, https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/07\/img-side-invert-purp-263x300.png 263w, https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/07\/img-side-invert-purp-768x877.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c89d48f\" data-id=\"c89d48f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4874de1 elementor-widget elementor-widget-text-editor\" data-id=\"4874de1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><b>A comprehensive guide<\/b><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdfaa9f elementor-widget elementor-widget-text-editor\" data-id=\"fdfaa9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Trends research involves identifying and analyzing patterns in data to predict future events. It&#8217;s a critical tool for understanding consumer behavior, business performance, and the potential trajectory of various industries. By looking at emerging trends and patterns, businesses can stay ahead of the curve, anticipate changes, and adapt their strategies accordingly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a41578f elementor-widget elementor-widget-text-editor\" data-id=\"a41578f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><b>What is Trends Research?<\/b><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87c751b elementor-widget elementor-widget-text-editor\" data-id=\"87c751b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A trend is a presumed progression that will occur in the future, leading to lasting changes. Existing developments shift in a new direction or become more intense over time. <strong>Trends research is about analyzing these developments and their potential effects.<\/strong><\/p><p>It involves combing through historical data to determine whether there has been any change over time. This analysis isn&#8217;t limited to past data; it also considers other factors that may affect these changes, such as economic conditions, demographics, technology, and marketing strategies.<\/p><p>Analysts often conduct trends research, sometimes referred to as trend spotters. They employ various market research methods to identify and analyze trends. These methods can be broadly categorized into three types:<\/p><ul><li><strong>Spotting<\/strong> involves looking at historical patterns and comparing them against future predictions.<\/li><li><strong>Forecasting<\/strong>: This predicts how a particular trend might evolve in the next few years.<\/li><li><strong>Interpretation<\/strong>: This identifies the reasons behind or factors driving these trends.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1afca5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1afca5\" data-element_type=\"section\" data-e-type=\"section\" id=\"methodology\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca7550c\" data-id=\"ca7550c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a235abb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a235abb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2627789\" data-id=\"2627789\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec6bced elementor-widget elementor-widget-heading\" data-id=\"ec6bced\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:25,&quot;end&quot;:50}},&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Importance of Identifying Trends<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c8bb736 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8bb736\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-324588b\" data-id=\"324588b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cba5702 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"cba5702\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/08\/methodology-icon1-1.svg\" class=\"elementor-animation-rotate attachment-full size-full wp-image-1032\" alt=\"Collaboration - white\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Trends can be influential<\/h3><p class=\"elementor-image-box-description\">Trends in one industry usually have far-reaching effects. For instance, social media trends can induce changes in just about any sector, such as retail, media, entertainment, and technology. Companies that don't keep up with these trends risk losing to more progressive competitors.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6189991 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"6189991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"595\" height=\"841\" src=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/08\/sponsorship-icon.svg\" class=\"elementor-animation-rotate attachment-full size-full wp-image-1044\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Change brings both risks and opportunities<\/h3><p class=\"elementor-image-box-description\">A change can pose a risk for a company if the market is restructured and there is no longer a demand for its product. However, change also brings many opportunities and possibilities for innovation. If a company takes a proactive role, it can help shape the future, launch products that stand the test of time, and not be surprised by disruptive changes.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82a9c18 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"82a9c18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/08\/methodology-icon4.svg\" class=\"elementor-animation-grow-rotate attachment-full size-full wp-image-1036\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Knowing emerging trends can help with strategy management<\/h3><p class=\"elementor-image-box-description\">The results from studying trends can help us figure out what to focus on and how to plan for the future. These insights are useful not just for coming up with new ideas but also for making big-picture plans for the whole company. Every choice a company makes is about what will happen next. So, it's really important to share what we learn from studying trends with everyone in the company and discuss what these findings mean.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1d7c2a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d7c2a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c2abd0e\" data-id=\"c2abd0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d495ba elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"9d495ba\" data-element_type=\"section\" data-e-type=\"section\" id=\"schedule\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f157501\" data-id=\"f157501\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abbccd8 elementor-widget elementor-widget-heading\" data-id=\"abbccd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:60}},&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Role of Trend Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08f58c5 elementor-widget elementor-widget-text-editor\" data-id=\"08f58c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Effective trend management enables companies to adapt to new challenges early and thus position themselves for the long term. It is essential to a successful innovation strategy and should not be neglected.<\/p><p>Trend management involves making trends useful for one&#8217;s organization. There are two approaches to this:<\/p><ul><li><strong>Hiring external trend monitors.<\/strong> These firms provide trend research and analysis tailored to a company\u2019s interests or industry.<\/li><li><strong>Internal trend management.<\/strong> Data is gathered and analyzed from various in-house sources, including industry exhibitions, emerging technologies, shifts in consumer behavior, and evaluations of social media platforms.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-564eacd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"564eacd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-474a4b5\" data-id=\"474a4b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e4f179e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4f179e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-356e3d2\" data-id=\"356e3d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6d4e20 elementor-widget elementor-widget-heading\" data-id=\"d6d4e20\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:25,&quot;end&quot;:50}},&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Process of Trend Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcd41c3 elementor-widget elementor-widget-text-editor\" data-id=\"bcd41c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The process involves intensive analyses of megatrends and changes in the corporate environment.<\/p><p><strong>Megatrends are significant shifts over many decades, influencing all aspects of society and the global economy.<\/strong> Changes in the business landscape can include customers, end-users, clients of your customers, suppliers, administrative bodies, and related businesses and industries.<\/p><p>Once companies have pinpointed the trends that apply to them, they should delve into a series of important questions. They need to consider the influence of these megatrends on their company, business operations, and industry as a whole. They should also reflect on how these megatrends affect their broader environment, including their customers and the legal landscape.<\/p><p>It&#8217;s crucial to anticipate the significant changes and developments on the horizon. Companies need to understand what these shifts mean for their organization. Furthermore, they need to determine which global or macro trends continue to be relevant for their company.<\/p><p>There are two methodological approaches to trends research:<\/p><ul><li><strong>Primary research<\/strong>: This involves direct interaction with various groups such as customers, lead users, experts from scientific and industrial fields, regular users, employees, and suppliers. Techniques, such as expert and stakeholder workshops or a Delphi study, can be employed effectively in this approach.<\/li><li><strong>Secondary research<\/strong>: This approach leverages existing information. Numerous trend reports exist for various industries, which can serve as valuable resources and foundations for trend identification.<\/li><\/ul><p>\u00a0<\/p><p>Notably, artificial intelligence (AI) tools for trends research and curation are also becoming increasingly available. These algorithms can analyze thousands of press releases, news, and announcements to zero in on emerging trends and disruptive technologies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d220baa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d220baa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ab26c2\" data-id=\"6ab26c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e3e21d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e3e21d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9838268\" data-id=\"9838268\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4032fea elementor-widget elementor-widget-heading\" data-id=\"4032fea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:25,&quot;end&quot;:50}},&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Near-term reasons to use foresight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e1992cf\" data-id=\"e1992cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca5a947 elementor-mobile-align-center elementor-align-right elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"ca5a947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#schedule\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6ba2906 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ba2906\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5fd9939\" data-id=\"5fd9939\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba87774 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"ba87774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"385\" height=\"385\" src=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/09\/methodology-icon-3-01.png\" class=\"elementor-animation-grow-rotate attachment-full size-full wp-image-1372\" alt=\"\" srcset=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/09\/methodology-icon-3-01.png 385w, https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/09\/methodology-icon-3-01-300x300.png 300w, https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/09\/methodology-icon-3-01-150x150.png 150w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Product ideation<\/h3><p class=\"elementor-image-box-description\">Collect inspiration from future trends to design new products, services, policies, and business models your organization can invest in today.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd06e9 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"2bd06e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"378\" height=\"385\" src=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/07\/foresight-reports-icon-w.png\" class=\"elementor-animation-grow-rotate attachment-full size-full wp-image-173\" alt=\"\" srcset=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/07\/foresight-reports-icon-w.png 378w, https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/07\/foresight-reports-icon-w-295x300.png 295w\" sizes=\"(max-width: 378px) 100vw, 378px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Cross-industry market intelligence<\/h3><p class=\"elementor-image-box-description\">Collect market intelligence about emerging trends happening in industries outside your team's area of expertise that may directly or indirectly impact your organization's operations.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116631a elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"116631a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"385\" height=\"385\" src=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/09\/methodology-icon-4-01.png\" class=\"elementor-animation-grow-rotate attachment-full size-full wp-image-1371\" alt=\"\" srcset=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/09\/methodology-icon-4-01.png 385w, https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/09\/methodology-icon-4-01-300x300.png 300w, https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/09\/methodology-icon-4-01-150x150.png 150w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Scenario building<\/h3><p class=\"elementor-image-box-description\">Explore future (five, 10, 20 years+) business scenarios that your organization may operate in and identify actionable strategies for success in these future environments.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3806410 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"3806410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"106\" height=\"150\" src=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/08\/icon-longevity-option1-1.svg\" class=\"elementor-animation-grow-rotate attachment-full size-full wp-image-1028\" alt=\"Corporate longevity assessment - white\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Early warning systems<\/h3><p class=\"elementor-image-box-description\">Establish early warning systems to prepare for market disruptions.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e43f21f\" data-id=\"e43f21f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d5a56f elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"2d5a56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"385\" height=\"385\" src=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/09\/methodology-icon-2-01.png\" class=\"elementor-animation-grow-rotate attachment-full size-full wp-image-1373\" alt=\"\" srcset=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/09\/methodology-icon-2-01.png 385w, https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/09\/methodology-icon-2-01-300x300.png 300w, https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/09\/methodology-icon-2-01-150x150.png 150w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Strategic planning &amp; policy development<\/h3><p class=\"elementor-image-box-description\">Identify future solutions to complex present-day challenges. Use these insights to implement inventive policies and action plans in the present day.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-434d692 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"434d692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"106\" height=\"150\" src=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/08\/scifi-1.svg\" class=\"elementor-animation-grow-rotate attachment-full size-full wp-image-1041\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Tech and startup scouting<\/h3><p class=\"elementor-image-box-description\">Research the technologies and startups\/partners necessary to build and launch a future business idea or a future expansion strategy for a target market.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a542b0c elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"a542b0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"385\" height=\"385\" src=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/09\/methodology-icon-1-01.png\" class=\"elementor-animation-grow-rotate attachment-full size-full wp-image-1374\" alt=\"\" srcset=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/09\/methodology-icon-1-01.png 385w, https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/09\/methodology-icon-1-01-300x300.png 300w, https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/09\/methodology-icon-1-01-150x150.png 150w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Funding prioritization<\/h3><p class=\"elementor-image-box-description\">Use scenario-building exercises to identify research priorities, plan science and technology funding, and plan large public expenditures that could have long-term consequences (e.g., infrastructure).<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-714ab39 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"714ab39\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-426eb3f\" data-id=\"426eb3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ceb9a9f elementor-widget elementor-widget-heading\" data-id=\"ceb9a9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:60}},&quot;motion_fx_opacity_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Select a date and schedule an intro call\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-493e8f8 elementor-widget elementor-widget-html\" data-id=\"493e8f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Start of Meetings Embed Script -->\n<div class=\"meetings-iframe-container\" data-src=\"https:\/\/meetings.hubspot.com\/quantumrun\/intro-meeting?embed=true\"><\/div>\n<script type=\"text\/javascript\" src=\"https:\/\/static.hsappstatic.net\/MeetingsEmbed\/ex\/MeetingsEmbedCode.js\"><\/script>\n<!-- End of Meetings Embed Script -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Trends Research By looking at emerging trends and patterns, businesses can stay ahead of the curve, anticipate changes, and adapt their strategies accordingly. A comprehensive guide Trends research involves identifying and analyzing patterns in data to predict future events. It&#8217;s a critical tool for understanding consumer behavior, business performance, and the potential trajectory of various [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7075,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-13374","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trends Research: A comprehensive guide<\/title>\n<meta name=\"description\" content=\"Trends research involves identifying and analyzing patterns in data to predict future events. 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