{"id":18157,"date":"2026-02-11T09:48:39","date_gmt":"2026-02-11T09:48:39","guid":{"rendered":"https:\/\/www.quantumrun.com\/consulting\/?p=18157"},"modified":"2026-02-11T09:49:30","modified_gmt":"2026-02-11T09:49:30","slug":"social-media-business-statistics","status":"publish","type":"post","link":"https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/","title":{"rendered":"Social Media Business Statistics 2026"},"content":{"rendered":"\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Source+Serif+4:opsz,wght@8..60,300;8..60,400;8..60,600;8..60,700&family=DM+Sans:wght@400;500;600&display=swap');\n\n.smbs-wrap ul.key-stats {\n  list-style: none;\n  padding: 0;\n  margin: 0 0 24px;\n}\n\n.smbs-wrap ul.key-stats li {\n  padding: 10px 0;\n  border-bottom: 1px solid #eee;\n  font-size: 16.5px;\n  line-height: 1.6;\n}\n\n.smbs-wrap ul.key-stats li:last-child {\n  border-bottom: none;\n}\n\n.smbs-wrap .chart-container {\n  margin: 28px 0;\n  padding: 0;\nheight: 400px;\ndisplay: flex;\njustify-content: center;\nalign-items: center;\n}\n\n.smbs-wrap .chart-container canvas {\n  max-height: 380px;\n}\n\n.smbs-wrap table {\n  width: 100%;\n  border-collapse: collapse;\n  margin: 20px 0 28px;\n  font-size: 15.5px;\n}\n\n.smbs-wrap table th {\n  font-family: 'DM Sans', sans-serif;\n  font-weight: 600;\n  text-align: center;\n  padding: 12px 14px;\n  border-bottom: 2px solid #222;\n  font-size: 14.5px;\n  text-transform: uppercase;\n  letter-spacing: 0.3px;\n}\n\n.smbs-wrap table td {\n  padding: 11px 14px;\n  border-bottom: 1px solid #eee;\n  text-align: center;\n}\n\n.smbs-wrap table tr:last-child td {\n  border-bottom: none;\n}\n\n.smbs-wrap details {\n  border: 1px solid #e5e5e5;\n  border-radius: 4px;\n  margin-bottom: 10px;\n  transition: box-shadow 0.2s ease;\n}\n\n.smbs-wrap details:hover {\n  box-shadow: 0 1px 4px rgba(0,0,0,0.06);\n}\n\n.smbs-wrap details[open] {\n  border-color: #ccc;\n}\n\n.smbs-wrap details summary {\n  padding: 14px 18px;\n  cursor: pointer;\n  font-family: 'DM Sans', sans-serif;\n  font-weight: 500;\n  font-size: 16px;\n  color: #1a1a1a;\n  list-style: none;\n  display: flex;\n  justify-content: space-between;\n  align-items: center;\n}\n\n.smbs-wrap details summary::-webkit-details-marker {\n  display: none;\n}\n\n.smbs-wrap details summary::after {\n  content: '+';\n  font-size: 20px;\n  font-weight: 400;\n  color: #666;\n  transition: transform 0.2s ease;\n}\n\n.smbs-wrap details[open] summary::after {\n  content: '\\2212';\n}\n\n.smbs-wrap details p {\n  padding: 0 18px 14px;\n  margin: 0;\n  font-size: 15.5px;\n  color: #444;\n}\n\n.smbs-wrap .sources {\n  margin-top: 40px;\n  padding-top: 20px;\n  border-top: 1px solid #ddd;\n  font-size: 14.5px;\n  color: #555;\n}\n\n.smbs-wrap .sources a {\n  color: #2a5aa7;\n  text-decoration: none;\n}\n\n.smbs-wrap .sources a:hover {\n  text-decoration: underline;\n}\n\n.smbs-wrap a {\n  color: #2a5aa7;\n  text-decoration: none;\n}\n\n.smbs-wrap a:hover {\n  text-decoration: underline;\n}\n<\/style>\n\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/chart.js\"><\/script>\n\n<div class=\"smbs-wrap\">\n\n<p>Social media reached 5.66 billion user identities worldwide as of October 2025, covering 68.7% of the global population. Global social ad spend hit $247.3 billion in 2025, and social commerce sales approached $1 trillion. For businesses allocating budgets across platforms, the data from 2024 and 2025 shows where money is flowing and what returns it generates.<\/p>\n\n<h2>Social Media Business Statistics: Key Numbers<\/h2>\n\n<ul class=\"key-stats\">\n  <li>Social media users worldwide reached 5.66 billion identities as of October 2025.<\/li>\n  <li>Global social media ad spend totaled $247.3 billion in 2025, surpassing paid search for the first time.<\/li>\n  <li>Paid social campaigns returned an average of $5.28 for every $1 spent.<\/li>\n  <li>Social commerce sales hit $997.8 billion globally in 2024, with U.S. sales projected to pass $100 billion in 2026.<\/li>\n  <li>The influencer marketing industry grew to $32.55 billion in 2025, up from $1.7 billion in 2016.<\/li>\n<\/ul>\n\n<h2>Social Media Business Statistics by Platform Users<\/h2>\n\n<p><a href=\"https:\/\/www.quantumrun.com\/consulting\/facebook-users\/\">Facebook reported 3.1 billion monthly active users<\/a> in 2025, still the largest platform by raw user count. YouTube followed at 2.9 billion, with WhatsApp at 2.8 billion. Instagram reached 2.3 billion users after an 8% jump from 2024, driven largely by Reels and shopping features. <a href=\"https:\/\/www.quantumrun.com\/consulting\/tiktok-users\/\">TikTok passed 1.6 billion users<\/a> despite regulatory pressure in the U.S., where users averaged 95 minutes per day on the app.<\/p>\n\n<p>Facebook&#8217;s audience skews increasingly toward users aged 35 and older. LinkedIn, while smaller at 1 billion members, punches above its weight for B2B: 85% of B2B marketers named it their top-performing channel in 2025.<\/p>\n\n<div class=\"chart-container\">\n  <canvas id=\"mauChart\"><\/canvas>\n<\/div>\n\n<h2>Social Media Advertising Spend and ROI<\/h2>\n\n<p>Social media overtook paid search in 2025 to become the world&#8217;s largest advertising channel. U.S. businesses alone are expected to spend $88.3 billion on social ads in 2026, while mobile devices will account for 83% of all paid social revenue.<\/p>\n\n<p>Facebook captured 38% of global social ad revenue in 2025, roughly $94 billion. Average global CPM rose to $8.74, up from $7.91 in 2024. Businesses that allocated more than 25% of their marketing budget to social reported 32% faster year-over-year revenue growth. Small businesses contributed $38.9 billion to global ad spend in 2025.<\/p>\n\n<div class=\"chart-container\">\n  <canvas id=\"adSpendChart\"><\/canvas>\n<\/div>\n\n<h2>Social Commerce Business Statistics<\/h2>\n\n<p>Social commerce \u2014 buying directly within social apps \u2014 generated $997.8 billion in global sales in 2024. U.S. social buyers numbered 114.3 million in 2025, with Gen Z (53%) and Millennials (56%) leading adoption. When consumers purchase through social platforms, Facebook is their first choice (39%), followed by TikTok at 36%.<\/p>\n\n<p>TikTok Shop alone reached over 70 million U.S. users in 2025. During the Black Friday\/Cyber Monday window, TikTok Shop recorded more than $500 million in sales over four days. The global social commerce market is growing at a 13.7% compound annual rate through 2028.<\/p>\n\n<h2>Social Media Engagement Rate Benchmarks<\/h2>\n\n<p>Engagement rates vary widely across <a href=\"https:\/\/www.quantumrun.com\/consulting\/most-popular-social-media\/\">popular social media platforms<\/a>. TikTok led with a 3.70% average engagement rate in 2025, a 49% year-over-year increase driven by a 45% rise in shares per post. LinkedIn posted the highest overall average at 6.50%. Instagram held at 0.48%, while Facebook sat at 0.15% and X at 0.12%.<\/p>\n\n<p>A broader pattern: comments per post dropped on TikTok (-24%) and Instagram (-16%). Views, saves, and shares are replacing comments as the primary interaction signals across platforms.<\/p>\n\n<div class=\"chart-container\">\n  <canvas id=\"engagementChart\"><\/canvas>\n<\/div>\n\n<h2>Influencer Marketing Business Statistics<\/h2>\n\n<p>The influencer marketing industry reached $32.55 billion globally in 2025. In the U.S., brands spent $10.52 billion. Return on investment averaged $5.78 per dollar spent, and 80% of brands maintained or increased their influencer budgets.<\/p>\n\n<p>The shift toward smaller creators continues. Seventy-three percent of brands now prefer micro and mid-tier creators, who average 3.86% engagement on Instagram compared to 1.21% for macro-influencers. Performance-based contracts \u2014 tied to sales or conversions \u2014 made up over 40% of influencer deals in 2025. Instagram remains the primary platform for influencer campaigns, but 51.6% of brands now include TikTok in their strategy.<\/p>\n\n<div class=\"chart-container\">\n  <canvas id=\"influencerChart\"><\/canvas>\n<\/div>\n\n<h2>AI Adoption in Social Media Business Operations<\/h2>\n\n<p>Ninety-six percent of social media professionals reported using AI in their work in 2025. Of those, 72.46% used it daily. Nearly two-thirds said at least half their content is now made with AI assistance, and 78.99% said AI helps them produce more content in less time.<\/p>\n\n<p>Brands using AI-powered budget optimization tools reported cost-per-conversion reductions of up to 28%. On the consumer side, reception is split: 60% expressed interest in AI-generated music content, but only 34% were receptive to AI-generated ads. In 2025, AI-generated articles surpassed human-written content online for the first time, according to Hootsuite&#8217;s 2026 Social Trends report.<\/p>\n\n<h2>Social Media Video Statistics for Businesses<\/h2>\n\n<p>Video remains the format that moves the needle for businesses. Eighty-five percent of consumers said video convinced them to buy a product, and 89% said video quality affects how they judge brand credibility. The digital video ad market reached $140.28 billion in 2025 and is projected to hit $188.76 billion in 2026 \u2014 a 34.5% jump. Video ads outperformed static images by 23% on engagement in 2025.<\/p>\n\n<p>Instagram Reels accounted for more than half of all ads shared on Instagram. For B2B marketers, short-form video ranked as the highest-ROI format at 41%. With <a href=\"https:\/\/www.quantumrun.com\/consulting\/mobile-website-traffic\/\">mobile traffic dominating web usage<\/a>, video content optimized for small screens is where ad dollars are headed next.<\/p>\n\n<div class=\"chart-container\">\n  <canvas id=\"videoChart\"><\/canvas>\n<\/div>\n\n<h2>FAQ<\/h2>\n\n<details>\n  <summary>How many people use social media worldwide in 2025?<\/summary>\n  <p>Social media reached 5.66 billion user identities globally as of October 2025, covering about 68.7% of the world&#8217;s population. The total grew by 259 million accounts year-over-year.<\/p>\n<\/details>\n\n<details>\n  <summary>What is the average ROI for social media advertising?<\/summary>\n  <p>Paid social campaigns returned an average of $5.28 for every $1 spent in 2025. Influencer marketing performed slightly better at $5.78 per dollar.<\/p>\n<\/details>\n\n<details>\n  <summary>Which social media platform has the highest engagement rate?<\/summary>\n  <p>LinkedIn led with a 6.50% average engagement rate in 2025. TikTok followed at 3.70%, which represented a 49% year-over-year increase.<\/p>\n<\/details>\n\n<details>\n  <summary>How large is the social commerce market?<\/summary>\n  <p>Global social commerce sales reached $997.8 billion in 2024. The market is growing at a 13.7% compound annual rate and U.S. social commerce is projected to exceed $100 billion in 2026.<\/p>\n<\/details>\n\n<details>\n  <summary>How are businesses using AI for social media in 2025?<\/summary>\n  <p>Ninety-six percent of social media professionals reported using AI tools, with 72.46% using them daily. Brands using AI budget optimization tools saw cost-per-conversion drop by up to 28%.<\/p>\n<\/details>\n\n<div class=\"sources\">\n  <p>Sources:<\/p>\n  <p><a href=\"https:\/\/www.socialmediatoday.com\/news\/social-media-statistics-2025\/741635\/\" rel=\"nofollow\" class=\"external\">Social Media Today \u2014 Social Media Statistics 2025<\/a><\/p>\n  <p><a href=\"https:\/\/influencermarketinghub.com\/social-media-marketing-statistics\/\" rel=\"nofollow\" class=\"external\">Influencer Marketing Hub \u2014 Social Media Marketing Statistics<\/a><\/p>\n  <p><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-statistics\/\" rel=\"nofollow\" class=\"external\">Sprout Social \u2014 Social Media Statistics for 2025<\/a><\/p>\n  <p><a href=\"https:\/\/www.socialinsider.io\/social-media-engagement\/engagement-rate-benchmarks\" rel=\"nofollow\" class=\"external\">Socialinsider \u2014 Engagement Rate Benchmarks 2025<\/a><\/p>\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social media reached 5.66 billion user identities worldwide as of October 2025, covering 68.7% of the global population. Global social ad spend hit $247.3 billion in 2025, and social commerce sales approached $1 trillion. For businesses allocating budgets across platforms, the data from 2024 and 2025 shows where money is flowing and what returns it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[240],"tags":[],"class_list":["post-18157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Business Statistics 2026<\/title>\n<meta name=\"description\" content=\"Social media reached 5.66 billion user identities worldwide as of October 2025, covering 68.7% of the global population. Global social ad spend hit $247.3\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Business Statistics 2026\" \/>\n<meta property=\"og:description\" content=\"Social media reached 5.66 billion user identities worldwide as of October 2025, covering 68.7% of the global population. Global social ad spend hit $247.3\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/\" \/>\n<meta property=\"og:site_name\" content=\"Quantumrun Foresight\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-11T09:48:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-11T09:49:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2026\/02\/Social-Media-Business-Statistics-2026-1-e1770803299868.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"930\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Richard Jaimes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard Jaimes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/social-media-business-statistics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/social-media-business-statistics\\\/\"},\"author\":{\"name\":\"Richard Jaimes\",\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/#\\\/schema\\\/person\\\/5a0afcb410d8e3137f58d5a201809011\"},\"headline\":\"Social Media Business Statistics 2026\",\"datePublished\":\"2026-02-11T09:48:39+00:00\",\"dateModified\":\"2026-02-11T09:49:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/social-media-business-statistics\\\/\"},\"wordCount\":948,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/social-media-business-statistics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Social-Media-Business-Statistics-2026-1-e1770803299868.png\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/social-media-business-statistics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/social-media-business-statistics\\\/\",\"url\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/social-media-business-statistics\\\/\",\"name\":\"Social Media Business Statistics 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/social-media-business-statistics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/social-media-business-statistics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Social-Media-Business-Statistics-2026-1-e1770803299868.png\",\"datePublished\":\"2026-02-11T09:48:39+00:00\",\"dateModified\":\"2026-02-11T09:49:30+00:00\",\"description\":\"Social media reached 5.66 billion user identities worldwide as of October 2025, covering 68.7% of the global population. Global social ad spend hit $247.3\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/social-media-business-statistics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/social-media-business-statistics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/social-media-business-statistics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Social-Media-Business-Statistics-2026-1-e1770803299868.png\",\"contentUrl\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Social-Media-Business-Statistics-2026-1-e1770803299868.png\",\"width\":1024,\"height\":930,\"caption\":\"Social media business statistics for 2026 covering ad spend, platform users, engagement benchmarks, influencer marketing, and social commerce data.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/social-media-business-statistics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/business\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Social Media Business Statistics 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/#website\",\"url\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/\",\"name\":\"Quantumrun Foresight\",\"description\":\"Thrive from future trends.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/#organization\",\"name\":\"Quantumrun Foresight\",\"url\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/cropped-con-logo-00.png\",\"contentUrl\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/cropped-con-logo-00.png\",\"width\":286,\"height\":55,\"caption\":\"Quantumrun Foresight\"},\"image\":{\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/#\\\/schema\\\/person\\\/5a0afcb410d8e3137f58d5a201809011\",\"name\":\"Richard Jaimes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/552ad8a69a374ceb309e1045d345be2d8c30e8a0e8cda42acb1fc357ca381509?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/552ad8a69a374ceb309e1045d345be2d8c30e8a0e8cda42acb1fc357ca381509?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/552ad8a69a374ceb309e1045d345be2d8c30e8a0e8cda42acb1fc357ca381509?s=96&d=mm&r=g\",\"caption\":\"Richard Jaimes\"},\"sameAs\":[\"https:\\\/\\\/www.quantumrun.com\\\/consulting\"],\"url\":\"https:\\\/\\\/www.quantumrun.com\\\/consulting\\\/author\\\/admin-stcons\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Business Statistics 2026","description":"Social media reached 5.66 billion user identities worldwide as of October 2025, covering 68.7% of the global population. Global social ad spend hit $247.3","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/","og_locale":"en_US","og_type":"article","og_title":"Social Media Business Statistics 2026","og_description":"Social media reached 5.66 billion user identities worldwide as of October 2025, covering 68.7% of the global population. Global social ad spend hit $247.3","og_url":"https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/","og_site_name":"Quantumrun Foresight","article_published_time":"2026-02-11T09:48:39+00:00","article_modified_time":"2026-02-11T09:49:30+00:00","og_image":[{"width":1024,"height":930,"url":"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2026\/02\/Social-Media-Business-Statistics-2026-1-e1770803299868.png","type":"image\/png"}],"author":"Richard Jaimes","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Richard Jaimes","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/#article","isPartOf":{"@id":"https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/"},"author":{"name":"Richard Jaimes","@id":"https:\/\/www.quantumrun.com\/consulting\/#\/schema\/person\/5a0afcb410d8e3137f58d5a201809011"},"headline":"Social Media Business Statistics 2026","datePublished":"2026-02-11T09:48:39+00:00","dateModified":"2026-02-11T09:49:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/"},"wordCount":948,"commentCount":0,"publisher":{"@id":"https:\/\/www.quantumrun.com\/consulting\/#organization"},"image":{"@id":"https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2026\/02\/Social-Media-Business-Statistics-2026-1-e1770803299868.png","articleSection":["Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/","url":"https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/","name":"Social Media Business Statistics 2026","isPartOf":{"@id":"https:\/\/www.quantumrun.com\/consulting\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/#primaryimage"},"image":{"@id":"https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2026\/02\/Social-Media-Business-Statistics-2026-1-e1770803299868.png","datePublished":"2026-02-11T09:48:39+00:00","dateModified":"2026-02-11T09:49:30+00:00","description":"Social media reached 5.66 billion user identities worldwide as of October 2025, covering 68.7% of the global population. Global social ad spend hit $247.3","breadcrumb":{"@id":"https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/#primaryimage","url":"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2026\/02\/Social-Media-Business-Statistics-2026-1-e1770803299868.png","contentUrl":"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2026\/02\/Social-Media-Business-Statistics-2026-1-e1770803299868.png","width":1024,"height":930,"caption":"Social media business statistics for 2026 covering ad spend, platform users, engagement benchmarks, influencer marketing, and social commerce data."},{"@type":"BreadcrumbList","@id":"https:\/\/www.quantumrun.com\/consulting\/social-media-business-statistics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.quantumrun.com\/consulting\/"},{"@type":"ListItem","position":2,"name":"Business","item":"https:\/\/www.quantumrun.com\/consulting\/business\/"},{"@type":"ListItem","position":3,"name":"Social Media Business Statistics 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.quantumrun.com\/consulting\/#website","url":"https:\/\/www.quantumrun.com\/consulting\/","name":"Quantumrun Foresight","description":"Thrive from future trends.","publisher":{"@id":"https:\/\/www.quantumrun.com\/consulting\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.quantumrun.com\/consulting\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.quantumrun.com\/consulting\/#organization","name":"Quantumrun Foresight","url":"https:\/\/www.quantumrun.com\/consulting\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.quantumrun.com\/consulting\/#\/schema\/logo\/image\/","url":"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/07\/cropped-con-logo-00.png","contentUrl":"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2020\/07\/cropped-con-logo-00.png","width":286,"height":55,"caption":"Quantumrun Foresight"},"image":{"@id":"https:\/\/www.quantumrun.com\/consulting\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.quantumrun.com\/consulting\/#\/schema\/person\/5a0afcb410d8e3137f58d5a201809011","name":"Richard Jaimes","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/552ad8a69a374ceb309e1045d345be2d8c30e8a0e8cda42acb1fc357ca381509?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/552ad8a69a374ceb309e1045d345be2d8c30e8a0e8cda42acb1fc357ca381509?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/552ad8a69a374ceb309e1045d345be2d8c30e8a0e8cda42acb1fc357ca381509?s=96&d=mm&r=g","caption":"Richard Jaimes"},"sameAs":["https:\/\/www.quantumrun.com\/consulting"],"url":"https:\/\/www.quantumrun.com\/consulting\/author\/admin-stcons\/"}]}},"_links":{"self":[{"href":"https:\/\/www.quantumrun.com\/consulting\/wp-json\/wp\/v2\/posts\/18157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quantumrun.com\/consulting\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quantumrun.com\/consulting\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quantumrun.com\/consulting\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quantumrun.com\/consulting\/wp-json\/wp\/v2\/comments?post=18157"}],"version-history":[{"count":2,"href":"https:\/\/www.quantumrun.com\/consulting\/wp-json\/wp\/v2\/posts\/18157\/revisions"}],"predecessor-version":[{"id":18162,"href":"https:\/\/www.quantumrun.com\/consulting\/wp-json\/wp\/v2\/posts\/18157\/revisions\/18162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quantumrun.com\/consulting\/wp-json\/wp\/v2\/media\/18160"}],"wp:attachment":[{"href":"https:\/\/www.quantumrun.com\/consulting\/wp-json\/wp\/v2\/media?parent=18157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quantumrun.com\/consulting\/wp-json\/wp\/v2\/categories?post=18157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quantumrun.com\/consulting\/wp-json\/wp\/v2\/tags?post=18157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}