{"id":22303,"date":"2026-06-10T11:30:28","date_gmt":"2026-06-10T11:30:28","guid":{"rendered":"https:\/\/www.quantumrun.com\/consulting\/?p=22303"},"modified":"2026-06-10T11:30:30","modified_gmt":"2026-06-10T11:30:30","slug":"who-owns-fenty-beauty","status":"publish","type":"post","link":"https:\/\/www.quantumrun.com\/consulting\/who-owns-fenty-beauty\/","title":{"rendered":"Who Owns Fenty Beauty?"},"content":{"rendered":"\n<style>\n.fb-article a{color:var(--accent);text-decoration:none;border-bottom:1px solid var(--accent-soft);}\n.fb-article a:hover{border-bottom-color:var(--accent);}\n.fb-article .fb-stats{\n  background:var(--paper);\n  border:1px solid var(--line);\n  border-radius:10px;\n  padding:20px 24px 8px;\n  margin:18px 0 8px;\n}\n.fb-article .fb-stats ul{margin:0;padding-left:20px;}\n.fb-article .fb-stats li{margin:0 0 12px;color:var(--muted);}\n.fb-article .fb-chart{\n  margin:18px 0 8px;\n  padding:16px 8px 4px;\n  border:1px solid var(--line);\n  border-radius:10px;\n}\n.fb-article .fb-chart-cap{\n  font-family:\"Hoefler Text\",\"Iowan Old Style\",Georgia,serif;\n  font-size:15px;\n  color:var(--muted);\n  text-align:center;\n  margin:0 0 10px;\n}\n.fb-article .fb-canvas-wrap{position:relative;width:100%;height:280px;}\n.fb-article .fb-cards{\n  display:grid;\n  grid-template-columns:repeat(auto-fit,minmax(220px,1fr));\n  gap:16px;\n  margin:16px 0;\n}\n.fb-article .fb-card{\n  background:#fff;\n  border:1px solid var(--line);\n  border-top:3px solid var(--accent);\n  border-radius:10px;\n  padding:18px 20px;\n}\n.fb-article .fb-card h4{color:var(--accent);font-size:17px;}\n.fb-article .fb-card ul{margin:8px 0 0;padding-left:18px;}\n.fb-article .fb-card li{margin:0 0 8px;color:var(--muted);font-size:16px;}\n.fb-article .fb-timeline{\n  position:relative;\n  margin:16px 0 8px;\n  padding-left:26px;\n  border-left:2px solid var(--accent-soft);\n}\n.fb-article .fb-node{position:relative;margin:0 0 22px;}\n.fb-article .fb-node:last-child{margin-bottom:6px;}\n.fb-article .fb-node::before{\n  content:\"\";\n  position:absolute;\n  left:-34px;\n  top:5px;\n  width:12px;height:12px;\n  background:var(--accent);\n  border:2px solid #fff;\n  border-radius:50%;\n}\n.fb-article .fb-node p{font-size:16px;color:var(--muted);margin:0;}\n.fb-article details{\n  border:1px solid var(--line);\n  border-radius:8px;\n  margin:0 0 12px;\n  background:#fff;\n  overflow:hidden;\n}\n.fb-article summary{\n  list-style:none;\n  cursor:pointer;\n  padding:14px 48px 14px 18px;\n  position:relative;\n  transition:background .2s ease;\n}\n.fb-article summary::-webkit-details-marker{display:none;}\n.fb-article summary:hover{background:var(--paper);}\n.fb-article summary::after{\n  content:\"+\";\n  position:absolute;\n  right:18px;top:50%;\n  transform:translateY(-50%);\n  font-size:24px;\n  font-weight:400;\n  color:var(--accent);\n  transition:transform .25s ease;\n}\n.fb-article details[open] summary::after{content:\"\\2212\";transform:translateY(-50%) rotate(180deg);}\n.fb-article details[open] summary{background:var(--paper);}\n.fb-article details .fb-answer{padding:0 18px 14px;animation:fbslide .28s ease;}\n.fb-article details .fb-answer p{margin:6px 0 0;color:var(--muted);font-size:16px;}\n@keyframes fbslide{from{opacity:0;transform:translateY(-6px);}to{opacity:1;transform:translateY(0);}}\n@media(max-width:600px){\n  .fb-article{font-size:17px;padding:0 4px;}\n  .fb-article h2{font-size:24px;}\n}\n<\/style>\n<div class=\"fb-article\">\n<p>Fenty Beauty is owned in equal halves by Robyn Rihanna Fenty and LVMH&#8217;s Kendo Brands. In 2025 the brand named rapper GloRilla as its first joint Fenty ambassador, and its Pro Filt&#8217;r foundation entered Time&#8217;s 2025 Best Inventions Hall of Fame.<\/p>\n\n\n<h2>Fenty Beauty Key Statistics<\/h2>\n<div class=\"fb-stats\">\n<ul>\n<li>Fenty Beauty reported around $450 million in net sales in 2024, according to Reuters.<\/li>\n<li>Rihanna owns 50% of the company through her holding firm Roraj Trade LLC.<\/li>\n<li>The brand launched with 40 foundation shades in September 2017.<\/li>\n<li>Fenty Beauty now sells more than 50 foundation shades.<\/li>\n<li>LVMH&#8217;s stake could be valued at up to $2 billion, Reuters reported in 2025.<\/li>\n<\/ul>\n<\/div>\n<div class=\"fb-chart\">\n<p class=\"fb-chart-cap\">Ownership split<\/p>\n<div class=\"fb-canvas-wrap\"><canvas id=\"fbOwnership\"><\/canvas><\/div>\n<\/div>\n\n\n<h2>Who Owns Fenty Beauty?<\/h2>\n<p>Ownership splits 50\/50. Rihanna holds her half through Roraj Trade LLC, while LVMH controls the other half through Kendo Brands, its in-house beauty incubator.<\/p>\n<p>Fenty Beauty is private and does not trade on any exchange. The company is based in San Francisco and runs under Kendo&#8217;s structure inside LVMH&#8217;s Perfumes and Cosmetics division.<\/p>\n<p>Above Kendo, LVMH answers to Bernard Arnault&#8217;s family through Christian Dior SE, which ties the brand to one of luxury&#8217;s largest fortunes.<\/p>\n\n\n<h3>Fenty Beauty Origin, Founders, and Early Years<\/h3>\n<p>Rihanna launched Fenty Beauty on September 8, 2017, during New York Fashion Week, after signing with LVMH in 2016. She worked with Kendo&#8217;s labs on formulas built to perform across skin tones and tested products herself.<\/p>\n<p>The debut carried 40 foundation shades through Sephora and fentybeauty.com, far past the 15 to 20 most brands offered. Fenty Beauty reported about $100 million in sales within its first 40 days, driven by a social and digital push that ran ahead of the move toward <a href=\"https:\/\/www.quantumrun.com\/insight\/metaverse-advertising-where-brands-and-avatars-meet\">immersive, avatar-led advertising<\/a>.<\/p>\n<div class=\"fb-chart\">\n<p class=\"fb-chart-cap\">Net sales by year (US$ millions)<\/p>\n<div class=\"fb-canvas-wrap\"><canvas id=\"fbSales\"><\/canvas><\/div>\n<\/div>\n\n\n<h3>Largest Shareholders of Fenty Beauty<\/h3>\n<div class=\"fb-cards\">\n<div class=\"fb-card\">\n<h4>Rihanna<\/h4>\n<ul>\n<li>Holds 50% through Roraj Trade LLC.<\/li>\n<li>Owns direct equity, not a licensing deal.<\/li>\n<li>Her stake was valued near $1.4 billion at the 2021 peak.<\/li>\n<\/ul>\n<\/div>\n<div class=\"fb-card\">\n<h4>LVMH and Kendo Brands<\/h4>\n<ul>\n<li>Holds the other 50% via Kendo Brands.<\/li>\n<li>Sits within the Perfumes and Cosmetics division.<\/li>\n<li>Connects to the Arnault family through Christian Dior SE.<\/li>\n<\/ul>\n<\/div>\n<div class=\"fb-card\">\n<h4>Outside Investors<\/h4>\n<ul>\n<li>No venture capital or private equity backers.<\/li>\n<li>The two founding partners hold all equity.<\/li>\n<li>The structure has stayed the same since 2017.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<h3>Who Is on the Board of Directors for Fenty Beauty?<\/h3>\n<div class=\"fb-timeline\">\n<div class=\"fb-node\">\n<h4>Creative Leadership<\/h4>\n<p>Rihanna serves as founder and CEO and keeps final approval over products, casting, and campaigns.<\/p>\n<\/div>\n<div class=\"fb-node\">\n<h4>LVMH Operations Oversight<\/h4>\n<p>Kendo Brands executives run manufacturing, supply chain, and retail distribution, reporting up through Perfumes and Cosmetics.<\/p>\n<\/div>\n<div class=\"fb-node\">\n<h4>Group Authority<\/h4>\n<p>Bernard Arnault, LVMH chairman and CEO, holds top authority over major decisions affecting the brand.<\/p>\n<\/div>\n<div class=\"fb-node\">\n<h4>Advisory Network<\/h4>\n<p>Cosmetics and retail veterans advise on category expansion without sitting on a formal board.<\/p>\n<\/div>\n<\/div>\n\n\n<h2>Fenty Beauty Products and Services<\/h2>\n<div class=\"fb-cards\">\n<div class=\"fb-card\">\n<h4>Makeup<\/h4>\n<ul>\n<li>Pro Filt&#8217;r foundation anchors the line.<\/li>\n<li>Gloss Bomb and Killawatt are repeat sellers.<\/li>\n<li>Covers complexion, lip, and eye products.<\/li>\n<\/ul>\n<\/div>\n<div class=\"fb-card\">\n<h4>Fenty Skin<\/h4>\n<ul>\n<li>Launched in 2020.<\/li>\n<li>Includes cleansers, toners, and serums.<\/li>\n<li>Hydra Vizor pairs SPF with hydration.<\/li>\n<\/ul>\n<\/div>\n<div class=\"fb-card\">\n<h4>Fenty Hair<\/h4>\n<ul>\n<li>Debuted in 2024.<\/li>\n<li>Shampoo, conditioner, and styling lines.<\/li>\n<li>Built for textured and curly hair.<\/li>\n<\/ul>\n<\/div>\n<div class=\"fb-card\">\n<h4>Fenty Fragrance<\/h4>\n<ul>\n<li>Signature scents and body care.<\/li>\n<li>Priced at premium but accessible levels.<\/li>\n<li>Sold alongside the makeup and skin lines.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<h2>How Did Fenty Beauty Get Its Name?<\/h2>\n<p>The name comes straight from Rihanna&#8217;s surname. Her full name is Robyn Rihanna Fenty, so the brand carries her family identity rather than a coined label.<\/p>\n<p>Rihanna had registered the Fenty trademark years before launch, covering cosmetics and fragrance, which signaled business intent well ahead of the 2017 debut.<\/p>\n<p>The surname traces to her father, Ronald Fenty, and to her Barbadian roots. Using it positions Rihanna as founder, not a hired face.<\/p>\n<p>The same name now spans skincare, hair care, and fragrance, building one brand family across categories.<\/p>\n\n\n<h2>Fenty Beauty Mission Statement<\/h2>\n<p>Fenty Beauty built its mission around inclusion. The stated aim, Beauty for All, targets shoppers the industry had long overlooked.<\/p>\n<p>The idea grew from Rihanna&#8217;s own trouble finding shades that matched darker skin. The first foundation range answered with 40 options, later widened past 50, alongside an industry move toward sharper shade matching and <a href=\"https:\/\/www.quantumrun.com\/insight\/digital-makeup-new-evolution-beauty\">digital try-on tools<\/a>.<\/p>\n<p>The mission shows up in casting too. Campaigns feature models across skin tones, ages, and gender presentations.<\/p>\n<p>Pricing stays premium but below ultra-luxury, keeping the line within reach across consumer groups.<\/p>\n\n\n<h2>FAQ<\/h2>\n<details>\n<summary>Who owns Fenty Beauty?<\/summary>\n<div class=\"fb-answer\">\n<p>Rihanna owns 50% through Roraj Trade LLC, and LVMH owns 50% through Kendo Brands. The split has held since 2017, though LVMH said in 2025 it was exploring a sale of its stake.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>What is the net worth of Fenty Beauty?<\/summary>\n<div class=\"fb-answer\">\n<p>Fenty Beauty is private, so it has no public valuation. Reuters reported in 2025 the company could be worth $1 billion to $2 billion, down from a 2021 peak estimate near $2.8 billion.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>When did Fenty Beauty come out?<\/summary>\n<div class=\"fb-answer\">\n<p>Fenty Beauty launched on September 8, 2017, during New York Fashion Week. It opened with 40 foundation shades sold through Sephora and the brand&#8217;s own website.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Is Fenty Beauty an American company?<\/summary>\n<div class=\"fb-answer\">\n<p>Fenty Beauty is based in San Francisco, so its operations are American. Ownership is split between Rihanna and the French group LVMH, which makes it a US-based joint venture.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>Is Fenty Beauty still operational?<\/summary>\n<div class=\"fb-answer\">\n<p>Yes. Fenty Beauty still sells makeup, skincare, hair care, and fragrance, and it added new ambassador deals in 2025. 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