{"id":27910,"date":"2026-10-07T11:10:27","date_gmt":"2026-10-07T11:10:27","guid":{"rendered":"https:\/\/www.quantumrun.com\/consulting\/?p=27910"},"modified":"2026-10-07T11:10:29","modified_gmt":"2026-10-07T11:10:29","slug":"facebook-ad-statistics","status":"publish","type":"post","link":"https:\/\/www.quantumrun.com\/consulting\/facebook-ad-statistics\/","title":{"rendered":"Facebook Ad Statistics 2026"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1376\" height=\"755\" src=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2026\/10\/facebook-ad-statistics-e1791371411496.jpg\" alt=\"Facebook ad statistics 2026, including CPC, CPL, CPM, ROAS, creative performance, and Meta ad revenue.\" class=\"wp-image-27911\" srcset=\"https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2026\/10\/facebook-ad-statistics-e1791371411496.jpg 1376w, https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2026\/10\/facebook-ad-statistics-e1791371411496-300x165.jpg 300w, https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2026\/10\/facebook-ad-statistics-e1791371411496-1024x562.jpg 1024w, https:\/\/www.quantumrun.com\/consulting\/wp-content\/uploads\/2026\/10\/facebook-ad-statistics-e1791371411496-768x421.jpg 768w\" sizes=\"(max-width: 1376px) 100vw, 1376px\" \/><\/figure>\n\n\n\n<style>\n.cbg-article .meta{text-align:center;color:#555;margin-bottom:14px;font-size:15px;}\n.cbg-article a{color:#1a4fbf;text-decoration:none;border-bottom:1px solid #d6def0;}\n.cbg-article a:hover{border-bottom-color:#1a4fbf;}\n.cbg-article details{border-bottom:1px solid #e5e5e5;padding:14px 0;}\n.cbg-article details:first-of-type{border-top:1px solid #e5e5e5;}\n.cbg-article summary{cursor:pointer;font-weight:500;padding:6px 0;list-style:none;font-size:17px;position:relative;padding-right:28px;}\n.cbg-article summary h3{display:inline;font-size:17px;font-weight:500;margin:0;text-align:left;letter-spacing:0;}\n.cbg-article summary::-webkit-details-marker{display:none;}\n.cbg-article summary::after{content:'+';position:absolute;right:0;top:6px;font-size:22px;color:#555;}\n.cbg-article details[open] summary::after{content:'\u2212';}\n.cbg-article details p{padding-top:10px;margin-bottom:0;color:#333;}\n.cbg-article summary{transition:color .2s ease;}\n.cbg-article summary:hover,.cbg-article summary:hover h3{color:#1a4fbf;}\n.cbg-article details[open] p{animation:cbgFade .25s ease;}\n@keyframes cbgFade{from{opacity:0;transform:translateY(-4px);}to{opacity:1;transform:translateY(0);}}\n.cbg-article .fb-stats{border-top:2px solid #1a4fbf;margin:0 0 30px;}\n.cbg-article .fb-stats div{display:flex;align-items:baseline;gap:20px;padding:14px 4px;border-bottom:1px solid #e5e5e5;}\n.cbg-article .fb-stats .n{min-width:120px;font-size:26px;font-weight:600;color:#1a4fbf;letter-spacing:-0.01em;}\n.cbg-article .fb-stats .t{font-size:16px;color:#333;}\n.cbg-article .tbl{overflow-x:auto;margin:10px 0 6px;}\n.cbg-article table{width:100%;border-collapse:collapse;font-size:15px;}\n.cbg-article th{font-weight:600;text-align:center;padding:10px 8px;border-bottom:2px solid #1a1a1a;}\n.cbg-article td{text-align:center;padding:9px 8px;border-bottom:1px solid #e5e5e5;}\n.cbg-article .chart{position:relative;height:380px;margin:18px 0 20px;}\n.cbg-article .chart.tall{height:640px;}\n.cbg-article .chart.gauge{height:210px;margin-bottom:0;}\n.cbg-article .gauge-val{text-align:center;font-size:30px;font-weight:600;color:#1a4fbf;margin:-6px 0 2px;}\n.cbg-article .gauge-lbl{text-align:center;color:#555;font-size:15px;margin-bottom:20px;}\n@media (max-width:600px){.cbg-article{padding:16px;}.cbg-article h2{font-size:24px;}.cbg-article .fb-stats .n{min-width:92px;font-size:22px;}.cbg-article .chart.tall{height:720px;}}\n<\/style>\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/chart.js\"><\/script>\n<div class=\"cbg-article\">\n\n<p>WordStream&#8217;s 2026 benchmarks put the median Facebook traffic click at $0.60 and the median lead at $27.39 across US campaigns. This guide covers Facebook ad statistics on cost by industry, ecommerce returns, creative win rates, and Meta&#8217;s ad revenue through Q2 2026, using data published by Meta, WordStream, Triple Whale, Motion, and eMarketer.<\/p>\n\n<h2>Facebook Ad Statistics<\/h2>\n<div class=\"fb-stats\">\n<div><span class=\"n\">$0.60<\/span><span class=\"t\">Median cost per click for Facebook traffic campaigns, WordStream 2026<\/span><\/div>\n<div><span class=\"n\">$27.39<\/span><span class=\"t\">Median cost per lead for Facebook lead campaigns, WordStream 2026<\/span><\/div>\n<div><span class=\"n\">$15.06<\/span><span class=\"t\">Median ecommerce CPM on Meta, Aug 2025 to Jul 2026, up 13.24%<\/span><\/div>\n<div><span class=\"n\">+12%<\/span><span class=\"t\">Year-over-year rise in Meta&#8217;s average price per ad, Q2 2026<\/span><\/div>\n<div><span class=\"n\">$59.36B<\/span><span class=\"t\">Meta advertising revenue in Q2 2026, up 27% year over year<\/span><\/div>\n<\/div>\n\n<h2>How Much Do Facebook Ads Cost in 2026?<\/h2>\n<p>A Facebook traffic click cost $0.60 in WordStream&#8217;s 2026 benchmarks, down 14.29% from $0.70. Lead campaigns paid $1.80 per click and $27.39 per lead.<\/p>\n<div class=\"tbl\"><table>\n<thead><tr><th>Metric<\/th><th>Traffic campaigns<\/th><th>Lead campaigns<\/th><\/tr><\/thead>\n<tbody>\n<tr><td>Click-through rate<\/td><td>1.93% (+12.87%)<\/td><td>2.70% (+4.25%)<\/td><\/tr>\n<tr><td>Cost per click<\/td><td>0.60(-14.29%)<\/td><td>1.80 (\u22126.25%)<\/td><\/tr>\n<tr><td>Conversion rate<\/td><td>\u2013<\/td><td>8.54%<\/td><\/tr>\n<tr><td>Cost per lead<\/td><td>\u2013<\/td><td>$27.39 (\u22120.98%)<\/td><\/tr>\n<\/tbody><\/table><\/div>\n<p class=\"meta\">Source: WordStream 2026 Facebook Ads Benchmarks, medians from 1,377 US traffic campaigns (April 2025 to June 2026) and 452 US lead campaigns<\/p>\n<p>The report states the change in lead conversion rate two ways, as an almost 11% increase and as a 0.98% decrease. The table leaves that change blank.<\/p>\n<p>Google Ads CPC is more than double the average Meta CPC, WordStream reports. Click prices on other networks appear in these <a href=\"https:\/\/www.quantumrun.com\/consulting\/pay-per-click-advertising\/\">pay-per-click cost benchmarks<\/a>.<\/p>\n<p class=\"meta\">Source: WordStream 2026 Facebook Ads Benchmarks, updated September 14, 2026<\/p>\n<p>Impressions got pricier for online stores. Triple Whale&#8217;s median Meta CPM reached $15.06 for August 2025 to July 2026, up 13.24% from $13.30.<\/p>\n<p class=\"meta\">Source: Triple Whale Facebook Ad Benchmarks, August 2025 to July 2026<\/p>\n\n<h2>Facebook Ad Statistics by Industry: Traffic CPC From $0.34 to $0.86<\/h2>\n<div class=\"chart tall\"><canvas id=\"fbCpcIndustry\" aria-label=\"Median Facebook traffic campaign cost per click by industry, WordStream 2026\" role=\"img\"><\/canvas><\/div>\n<p>Arts &amp; Entertainment (0.34),Travel(0.42), and Restaurants &amp; Food (0.45)paidtheleastpertrafficclick.Finance&amp;Insurance(0.86), Automotive \u2014 Repair, Service &amp; Parts (0.74),andApparel\/Fashion&amp;Jewelry(0.71) paid the most.<\/p>\n<p>Beauty &amp; Personal Care posted the top traffic CTR at 2.73%. Finance &amp; Insurance had the lowest at 1.46%.<\/p>\n<h3>Which industries saw traffic click costs rise?<\/h3>\n<p>Two industries paid more per click than a year earlier: Shopping, Collectibles &amp; Gifts (+73.53%) and Sports &amp; Recreation (+43.90%).<\/p>\n<p>Shopping, Collectibles &amp; Gifts also had the steepest CTR drop, down 54.48%. Physicians &amp; Surgeons posted the largest CTR gain, up 128.92%.<\/p>\n<p>Real Estate recorded the biggest CPC decline at 39.56%, followed by Restaurants &amp; Food at 37.50%.<\/p>\n<p class=\"meta\">Source: WordStream 2026 Facebook Ads Benchmarks, US traffic campaigns, April 2025 to June 2026<\/p>\n\n<h2>Which Industries Get the Cheapest Facebook Leads?<\/h2>\n<div class=\"tbl\"><table>\n<thead><tr><th>Industry<\/th><th>CTR<\/th><th>CPC<\/th><th>Conversion rate<\/th><th>Cost per lead<\/th><\/tr><\/thead>\n<tbody>\n<tr><td>Career &amp; Employment<\/td><td>3.52%<\/td><td>0.73<\/td><td>5.38%<\/td><td>12.30<\/td><\/tr>\n<tr><td>Real Estate<\/td><td>4.17%<\/td><td>1.27<\/td><td>9.95%<\/td><td>13.74<\/td><\/tr>\n<tr><td>Arts &amp; Entertainment<\/td><td>3.34%<\/td><td>0.88<\/td><td>15.31%<\/td><td>14.59<\/td><\/tr>\n<tr><td>Sports &amp; Recreation<\/td><td>3.16%<\/td><td>1.08<\/td><td>6.75%<\/td><td>15.49<\/td><\/tr>\n<tr><td>Education &amp; Instruction<\/td><td>1.74%<\/td><td>1.72<\/td><td>15.87%<\/td><td>26.31<\/td><\/tr>\n<tr><td>Health &amp; Fitness<\/td><td>3.09%<\/td><td>1.84<\/td><td>7.98%<\/td><td>27.11<\/td><\/tr>\n<tr><td>Physicians &amp; Surgeons<\/td><td>4.18%<\/td><td>1.68<\/td><td>6.41%<\/td><td>32.14<\/td><\/tr>\n<tr><td>Automotive \u2014 For Sale<\/td><td>2.29%<\/td><td>2.01<\/td><td>4.15%<\/td><td>35.52<\/td><\/tr>\n<tr><td>Industrial &amp; Commercial<\/td><td>2.57%<\/td><td>1.55<\/td><td>4.50%<\/td><td>35.87<\/td><\/tr>\n<tr><td>Personal Services<\/td><td>2.24%<\/td><td>1.62<\/td><td>6.61%<\/td><td>38.09<\/td><\/tr>\n<tr><td>Furniture<\/td><td>3.78%<\/td><td>2.18<\/td><td>5.66%<\/td><td>39.25<\/td><\/tr>\n<tr><td>Home &amp; Home Improvement<\/td><td>2.14%<\/td><td>2.18<\/td><td>5.32%<\/td><td>42.95<\/td><\/tr>\n<tr><td>Beauty &amp; Personal Care<\/td><td>1.35%<\/td><td>2.97<\/td><td>5.63%<\/td><td>50.91<\/td><\/tr>\n<tr><td>Dentists &amp; Dental Services<\/td><td>1.62%<\/td><td>5.70<\/td><td>6.07%<\/td><td>61.56<\/td><\/tr>\n<\/tbody><\/table><\/div>\n<p class=\"meta\">Source: WordStream 2026 Facebook Ads Benchmarks, medians from 452 US lead campaigns<\/p>\n<p>Career &amp; Employment had the lowest cost per lead at $12.30. Dentists &amp; Dental Services had the highest at $61.56, alongside a $5.70 lead CPC.<\/p>\n<p>Education &amp; Instruction posted the top conversion rate, 15.87%, despite a 1.74% CTR.<\/p>\n<p>Health &amp; Fitness cut its cost per lead by 48.83% year over year. Personal Services went the other way, with CPL up 24.60%.<\/p>\n<p class=\"meta\">Source: WordStream 2026 Facebook Ads Benchmarks, year-over-year changes by industry<\/p>\n\n<h2>$38.99 per Customer: Ecommerce Facebook Ad Statistics<\/h2>\n<p>Triple Whale&#8217;s panel of more than 40,000 brands recorded a median Meta CPA of $38.99 for August 2025 to July 2026, up 3.14%. Median ROAS moved from 1.86 to 1.88.<\/p>\n<div class=\"tbl\"><table>\n<thead><tr><th>Metric<\/th><th>Aug 2025 to Jul 2026<\/th><th>Aug 2024 to Jul 2025<\/th><th>YoY change<\/th><\/tr><\/thead>\n<tbody>\n<tr><td>CPA<\/td><td>38.99<\/td><td>37.80<\/td><td>+3.14%<\/td><\/tr>\n<tr><td>CPM<\/td><td>15.06<\/td><td>13.30<\/td><td>+13.24%<\/td><\/tr>\n<tr><td>Conversion rate<\/td><td>1.53%<\/td><td>1.60%<\/td><td>\u22124.73%<\/td><\/tr>\n<tr><td>ROAS<\/td><td>1.88<\/td><td>1.86<\/td><td>+0.57%<\/td><\/tr>\n<tr><td>Average order value<\/td><td>73.36<\/td><td>70.88<\/td><td>+3.50%<\/td><\/tr>\n<tr><td>CTR<\/td><td>2.39%<\/td><td>2.06%<\/td><td>+15.97%<\/td><\/tr>\n<tr><td>MER<\/td><td>0.48<\/td><td>0.49<\/td><td>\u22120.65%<\/td><\/tr>\n<\/tbody><\/table><\/div>\n<p class=\"meta\">Source: Triple Whale Facebook Ad Benchmarks, medians for August 1, 2025 to July 31, 2026 vs prior year<\/p>\n<div class=\"chart gauge\"><canvas id=\"fbMetaBudgetGauge\" aria-label=\"Share of total ad budget Triple Whale brands invested on Meta\" role=\"img\"><\/canvas><\/div>\n<p class=\"gauge-val\">66.88%<\/p>\n<p class=\"gauge-lbl\">Share of total ad budget Triple Whale brands invested on Meta<\/p>\n<p>Triple Whale brands put 66.88% of their total ad budget on Meta during the period. The benchmarks combine Facebook and Instagram placements, and <a href=\"https:\/\/www.quantumrun.com\/consulting\/instagram-users\/\">Instagram&#8217;s user growth<\/a> follows its own trend line.<\/p>\n<p class=\"meta\">Source: Triple Whale Facebook Ad Benchmarks, August 2025 to July 2026<\/p>\n<h3>CTR rose in every vertical, conversion rate did not<\/h3>\n<div class=\"chart\"><canvas id=\"fbCtrCvrScatter\" aria-label=\"Median CTR versus conversion rate for 17 ecommerce verticals on Meta\" role=\"img\"><\/canvas><\/div>\n<p>CTR improved year over year in all 17 verticals, with gains between 3.89% and 29.38%. Conversion rate fell in 11 of them, and CPA rose in 14.<\/p>\n<p>Electronics shows the split: CTR up 21.52%, conversion rate down 15.69%. Business Supplies &amp; Equipment had the lowest CTR, 1.88%, with a 1.70% conversion rate.<\/p>\n<p class=\"meta\">Source: Triple Whale Facebook Ad Benchmarks, 17 verticals, August 2025 to July 2026<\/p>\n<h3>CPA and ROAS by ecommerce vertical<\/h3>\n<p>Sports &amp; Outdoors led on ROAS at 2.35, and Media &amp; Publishing trailed at 1.13. E-learning &amp; Online Courses had the lowest CPA, $26.80, with a 1.19 ROAS after its average order value fell 7.85% to $34.33.<\/p>\n<div class=\"tbl\"><table>\n<thead><tr><th>Vertical<\/th><th>Median CPA<\/th><th>Median ROAS<\/th><\/tr><\/thead>\n<tbody>\n<tr><td>Sports &amp; Outdoors<\/td><td>$44.53<\/td><td>2.35<\/td><\/tr>\n<tr><td>Business Supplies &amp; Equipment<\/td><td>$37.98<\/td><td>2.34<\/td><\/tr>\n<tr><td>Travel Accessories &amp; Luggage<\/td><td>$50.95<\/td><td>2.28<\/td><\/tr>\n<tr><td>Home &amp; Garden<\/td><td>$47.93<\/td><td>2.25<\/td><\/tr>\n<tr><td>Baby<\/td><td>$29.61<\/td><td>2.25<\/td><\/tr>\n<tr><td>Apparel &amp; Accessories<\/td><td>$36.98<\/td><td>2.24<\/td><\/tr>\n<tr><td>Lifestyle &amp; Boutique<\/td><td>$31.16<\/td><td>2.04<\/td><\/tr>\n<tr><td>Toys, Art, &amp; Collectibles<\/td><td>$34.85<\/td><td>1.95<\/td><\/tr>\n<tr><td>Electronics<\/td><td>$51.86<\/td><td>1.94<\/td><\/tr>\n<tr><td>Books &amp; Music<\/td><td>$30.69<\/td><td>1.65<\/td><\/tr>\n<tr><td>Medical Devices &amp; Equipment<\/td><td>$51.86<\/td><td>1.63<\/td><\/tr>\n<tr><td>Food &amp; Beverage<\/td><td>$38.57<\/td><td>1.61<\/td><\/tr>\n<tr><td>Pets &amp; Animals<\/td><td>$38.51<\/td><td>1.60<\/td><\/tr>\n<tr><td>Beauty<\/td><td>$39.31<\/td><td>1.54<\/td><\/tr>\n<tr><td>Health &amp; Wellness<\/td><td>$40.53<\/td><td>1.44<\/td><\/tr>\n<tr><td>E-learning &amp; Online Courses<\/td><td>$26.80<\/td><td>1.19<\/td><\/tr>\n<tr><td>Media &amp; Publishing<\/td><td>$36.60<\/td><td>1.13<\/td><\/tr>\n<\/tbody><\/table><\/div>\n<p class=\"meta\">Source: Triple Whale Facebook Ad Benchmarks, August 2025 to July 2026<\/p>\n\n<h2>What Kind of Facebook Ad Creative Wins Most Often?<\/h2>\n<p>About 5% of creatives became winners in Motion&#8217;s 2026 Creative Benchmarks, which tracked $1.29 billion in Meta spend across 578,750 creatives and 6,015 advertiser accounts. Motion counts a winner as a creative that spends at least 10 times its account&#8217;s median and at least $500.<\/p>\n<div class=\"chart\"><canvas id=\"fbAssetHitRate\" aria-label=\"Winner hit rate by creative asset type on Meta, Motion 2026\" role=\"img\"><\/canvas><\/div>\n<p>Text-only ads posted the top hit rate at 11.60%. High-production assets reached 6.87%, and carousels 4.45%.<\/p>\n<p>The lifestyle-product image rate of 7.59% rests on 24 winners in Motion&#8217;s table, a far smaller base than UGC&#8217;s 11,374.<\/p>\n<p>The window ran from September 1, 2025 to January 1, 2026, covering Black Friday and Cyber Monday. Motion says the gap between text-forward and high-production assets may narrow outside the promotional season.<\/p>\n<p class=\"meta\">Source: Motion Creative Benchmarks 2026, creatives launched September 1, 2025 to January 1, 2026<\/p>\n<h3>Testing volume and hit rate by spend tier<\/h3>\n<div class=\"tbl\"><table>\n<thead><tr><th>Monthly Meta spend tier<\/th><th>Creatives tested per week<\/th><th>Average hit rate<\/th><\/tr><\/thead>\n<tbody>\n<tr><td>Micro (&lt;$10K)<\/td><td>2.8<\/td><td>4.0%<\/td><\/tr>\n<tr><td>Small (10K\u201350K)<\/td><td>4.1<\/td><td>6.4%<\/td><\/tr>\n<tr><td>Medium (50K\u2013200K)<\/td><td>6.6<\/td><td>8.1%<\/td><\/tr>\n<tr><td>Large (200K\u20131M)<\/td><td>11.2<\/td><td>8.6%<\/td><\/tr>\n<tr><td>Enterprise ($1M+)<\/td><td>18.8<\/td><td>8.8%<\/td><\/tr>\n<\/tbody><\/table><\/div>\n<p class=\"meta\">Source: Motion Creative Benchmarks 2026, unweighted account-level averages, September 2025 to January 2026<\/p>\n<p>Winning creatives took 55% of total spend in the dataset, a share that runs from 23% at Micro accounts to 64% at Enterprise accounts.<\/p>\n<p>A separate page of the same Motion report gives tier hit rates of about 3.8% to 8.2%, measured as winner share of creatives.<\/p>\n<p class=\"meta\">Source: Motion Creative Benchmarks 2026, spend concentration and winner share by tier<\/p>\n\n<h2>Meta Ad Revenue Reached $59.36 Billion in Q2 2026<\/h2>\n<div class=\"chart\"><canvas id=\"fbMetaAdRevenue\" aria-label=\"Meta advertising revenue by quarter, 2025 vs 2026\" role=\"img\"><\/canvas><\/div>\n<p>Advertising supplied $59.36 billion of Meta&#8217;s $60.80 billion in Q2 2026 revenue, up 27% from $46.56 billion a year earlier. The full company picture sits in this <a href=\"https:\/\/www.quantumrun.com\/consulting\/meta-statistics\/\">Meta revenue and user breakdown<\/a>.<\/p>\n<div class=\"tbl\"><table>\n<thead><tr><th>Metric<\/th><th>Q1 2026<\/th><th>Q2 2026<\/th><\/tr><\/thead>\n<tbody>\n<tr><td>Total revenue<\/td><td>56.31B(+33%)<\/td><td>60.80B (+28%)<\/td><\/tr>\n<tr><td>Advertising revenue<\/td><td>55.02B(+33%)<\/td><td>59.36B (+27%)<\/td><\/tr>\n<tr><td>Ad impressions, YoY<\/td><td>+19%<\/td><td>+14%<\/td><\/tr>\n<tr><td>Average price per ad, YoY<\/td><td>+12%<\/td><td>+12%<\/td><\/tr>\n<tr><td>Family daily active people<\/td><td>3.56B (March 2026)<\/td><td>3.60B (June 2026)<\/td><\/tr>\n<tr><td>Next-quarter revenue guidance<\/td><td>58B\u201361B<\/td><td>61B\u201364B<\/td><\/tr>\n<\/tbody><\/table><\/div>\n<p class=\"meta\">Source: Meta quarterly results, Q1 2026 (April 29, 2026) and Q2 2026 (July 29, 2026)<\/p>\n<p>Ad impression growth slowed from 19% to 14% between the two quarters. Average price per ad rose 12% in both.<\/p>\n<p>Q2 revenue landed inside the $58 billion to $61 billion range Meta guided in April. Daily active people across <a href=\"https:\/\/www.quantumrun.com\/consulting\/facebook-users\/\">Facebook and Meta&#8217;s other apps<\/a> averaged 3.60 billion in June 2026.<\/p>\n<p class=\"meta\">Source: Meta Q2 2026 results press release, July 29, 2026<\/p>\n<h3>What Meta said about AI and ad performance<\/h3>\n<p>CFO Susan Li said on the July 29, 2026 call that ranking changes drove an 8.3% increase in ad clicks and a 15.7% uplift in conversions on Facebook. These are Meta-reported figures, not independent benchmarks.<\/p>\n<p>Li also put the annual revenue run rate of Meta&#8217;s Advantage+ end-to-end ad products above $75 billion.<\/p>\n<p class=\"meta\">Source: Meta Q2 2026 earnings call, July 29, 2026<\/p>\n\n<h2>Will Meta Out-Earn Google in 2026?<\/h2>\n<p>eMarketer forecasts Meta at $243.46 billion in net worldwide ad revenue for 2026, ahead of Google at $239.54 billion. Google led in 2025 with $214.06 billion to Meta&#8217;s $196.17 billion.<\/p>\n<div class=\"tbl\"><table>\n<thead><tr><th>Company<\/th><th>2025 net ad revenue<\/th><th>2026 forecast<\/th><\/tr><\/thead>\n<tbody>\n<tr><td>Meta<\/td><td>196.17B<\/td><td>243.46B<\/td><\/tr>\n<tr><td>Google<\/td><td>214.06B<\/td><td>239.54B<\/td><\/tr>\n<tr><td>Amazon<\/td><td>68.64B<\/td><td>82.07B<\/td><\/tr>\n<\/tbody><\/table><\/div>\n<p class=\"meta\">Source: eMarketer ad spending forecast press release, April 2026<\/p>\n<p>eMarketer expects Meta&#8217;s growth rate to rise from 22.1% in 2025 to 24.1% in 2026, for a 26.8% share of worldwide digital ad spending.<\/p>\n<p>Amazon ranks third in the forecast, with reported figures in this <a href=\"https:\/\/www.quantumrun.com\/consulting\/amazon-statistics\/\">Amazon advertising data<\/a>. eMarketer says Meta, Google, and Amazon together will take 62.3% of worldwide digital ad spending in 2026.<\/p>\n<p>These are eMarketer estimates of net ad revenue, a different measure from the revenue Meta reports in its filings.<\/p>\n<p class=\"meta\">Source: eMarketer forecast, April 2026, 2026 projections<\/p>\n\n<h2>FAQs<\/h2>\n<details>\n<summary><h3>How much do Facebook ads cost per click in 2026?<\/h3><\/summary>\n<p>$0.60 for traffic campaigns and $1.80 for lead campaigns, per WordStream&#8217;s 2026 benchmarks of US campaigns. Both are medians, down 14.29% and 6.25% year over year.<\/p>\n<\/details>\n<details>\n<summary><h3>What is a good ROAS for Facebook ads?<\/h3><\/summary>\n<p>Triple Whale&#8217;s median ecommerce ROAS on Meta was 1.88 for August 2025 to July 2026. By vertical, it ranged from 1.13 in Media &amp; Publishing to 2.35 in Sports &amp; Outdoors.<\/p>\n<\/details>\n<details>\n<summary><h3>What is the average cost per lead on Facebook?<\/h3><\/summary>\n<p>$27.39 across industries in WordStream&#8217;s 2026 benchmarks. Career &amp; Employment had the lowest CPL at $12.30, and Dentists &amp; Dental Services the highest at $61.56.<\/p>\n<\/details>\n<details>\n<summary><h3>How much does Meta make from advertising?<\/h3><\/summary>\n<p>$59.36 billion in Q2 2026, up 27% year over year, according to Meta&#8217;s July 29, 2026 results. Total Q2 revenue was $60.80 billion.<\/p>\n<\/details>\n<details>\n<summary><h3>Are Facebook ads still worth it, as many Reddit threads ask?<\/h3><\/summary>\n<p>Benchmarks give a firmer answer than anecdotes. WordStream&#8217;s 2026 traffic CPC fell 14.29% to $0.60, while Triple Whale&#8217;s ecommerce CPA rose 3.14% to $38.99 for August 2025 to July 2026.<\/p>\n<\/details>\n\n<h2>Citations<\/h2>\n<p><a href=\"https:\/\/investor.atmeta.com\/investor-news\/press-release-details\/2026\/Meta-Reports-Second-Quarter-2026-Results\/\" rel=\"nofollow\" class=\"external\">https:\/\/investor.atmeta.com\/investor-news\/press-release-details\/2026\/Meta-Reports-Second-Quarter-2026-Results\/<\/a><\/p>\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/facebook-ads-benchmarks-2026\" rel=\"nofollow\" class=\"external\">https:\/\/www.wordstream.com\/blog\/facebook-ads-benchmarks-2026<\/a><\/p>\n<p><a href=\"https:\/\/triplewhale.com\/blog\/facebook-ads-benchmarks\" rel=\"nofollow\" class=\"external\">https:\/\/triplewhale.com\/blog\/facebook-ads-benchmarks<\/a><\/p>\n<p><a href=\"https:\/\/motionapp.com\/library\/research\/creative-benchmarks-2026\/\" rel=\"nofollow\" 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