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mouse potato
Engaging consumers with store formats

Link: https://www.psfk.com/2019/02/interview-frch-store-design-the-container-store.html

 

More and more people are choosing to buy online for a variety of reasons. I personally do it because it's convenient and saves me time. It could be that I'm not the niche they're targeting but I can't see how changing a tore's layout is going to draw people away from the draw of just clicking things on their phone to buy stuff.

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