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The rise of micro-brands



I think the continued rising popularity of micro-brands is a good thing and will open a lot of doors for people like talented designers who, years ago, wouldn't have had the chance to have a share in the market because bigger companies used to have control. Now the tables are turning and the bigger companies are challenged to catch up with the micro-brands in terms of engaging their target market and utilizing social media to further the business.

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Competition is always a good thing regardless of industry. I'd love to see lots of smaller companies thrive, we need that so everyone grows.

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I agree, competition is a good thing and it'll be interesting to see how this will level the field in terms of marketing and brand management.

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