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kniveschau
The science of content marketing

Link: https://www.apptentive.com/blog/2015/03/06/context-marketing-is-the-new-content-marketing/

 

"It's no longer enough to just have great content; you now need to know how, when, where, and to whom, you should deliver it." What a challenge for modern-day marketers! They will really have to roll up their proverbial sleeves and put in much-needed work to ensure effective content marketing.

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