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Video creation and branded content



Traditional media is taking a dip further into oblivion. Companies in charge of branded content are now looking at original digital video creation as the new path for effective marketing. They have a lot of companies to compete with, though, especially companies like Netflix and Amazon who have already secured and established their footing in this field.

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It's interesting how things have shifted in brand content and marketing trends. People are paying more attention to original content that genuinely speaks to their target audiences.

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