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kniveschau
Video creation and branded content

Link: https://digiday.com/media/branded-content-pivots-video-publishers-face-new-challenges/

 

Traditional media is taking a dip further into oblivion. Companies in charge of branded content are now looking at original digital video creation as the new path for effective marketing. They have a lot of companies to compete with, though, especially companies like Netflix and Amazon who have already secured and established their footing in this field.

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linknotzelda

It's interesting how things have shifted in brand content and marketing trends. People are paying more attention to original content that genuinely speaks to their target audiences.

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