La Brochure

De l'évolution de la culture startup à la fusion de différents domaines et technologies pour créer de nouvelles industries, cette page couvre les tendances et les actualités qui influenceront l'avenir des entreprises.

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Prévisions tendancesNouveautéFiltre
24336
Signalétique
https://onezero.medium.com/a-vision-of-the-dark-future-of-advertising-40347c6ed448
Signalétique
Technique
Il est évident que dans 50 ans, la quantité de données collectées à notre sujet sera beaucoup, beaucoup plus importante qu'elle ne l'est actuellement. D'ici le milieu du siècle, nous laisserons tous une image complète en haute définition…
205655
Signalétique
https://www.specialtyfood.com/news-media/news-features/member-press-releases/brioche-pasquier-to-launch-limited-edition-macaron-packaging-featuring-netflix%E2%80%99s-emily-in-paris-in-2/
Signalétique
Aliments de spécialité
RICHMOND, Californie, 14 février 2024 — La boulangerie familiale française Brioche Pasquier est ravie d'annoncer un emballage en édition limitée de ses macarons bien-aimés pour célébrer la prochaine saison de la série à succès de Netflix Emily in Paris, créée par le producteur exécutif Darren Star ( Le sexe et le...
109628
Signalétique
https://www.supermarketnews.com/marketing/hy-vee-launches-redmedia-omnichannel-retail-media-network
Signalétique
Actualités des supermarchés
Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas.
The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly...
41629
Messages d'information
Messages d'information
L'hydrogène fabriqué à partir d'énergie renouvelable sera en concurrence sur le prix avec la production de gaz à partir de combustibles fossiles d'ici deux décennies.
147616
Signalétique
https://techcrunch.com/2023/11/30/stensul-marketing-creation-series-c/
Signalétique
Techcrunch
With all of the communication methods businesses use to get in front of customers, some continue to get results for their marketing campaigns from ye old email. That's because "it is the workhorse of marketing campaigns," according to Noah Dinkin, founder and CEO of Stensul. The company is a multi-channel marketing creation platform providing tools to help customers more easily create campaigns.
151511
Signalétique
https://theamericangenius.com/business-marketing/factors-inhibiting-marketing-success/
Signalétique
Le génie américain
Limited time for creativity, collaboration, and "deep" work Data that's unreliable and difficult to find regarding planned marketing tasks Poor collaboration with employees outside of the team, creating a disconnection Too many information sources and browser tabs . The report validates the fact that a lot of teams struggle in gaining a "holistic" view of marketing tasks.
111394
Signalétique
https://www.expressandstar.com/news/local-hubs/wyre-forest/kidderminster/2023/09/22/steam-railway-partners-with-network-rail/
Signalétique
Expressandstar
The agreement between the heritage railway and the UK rail infrastructure organisation will see the steam railway receive professional skills, advice and redundant materials to help keep the volunteer-run line safe and operational. In return, the Severn Valley Railway will provide much-needed support, training and facilities to help Network Rail staff operate and maintain more traditional railway technology - such as semaphore signalling and lever frame signal boxes - which are still in use to keep passenger and freight trains moving across parts of Worcestershire and the West Midlands.
137916
Signalétique
https://collider.com/the-creator-artificial-intelligence/
Signalétique
Collider
The Big Picture

The film The Creator uses the term artificial intelligence as a catch-all for the robots in the film, who are more like marginalized groups than modern versions of A.I. It does not align with real-world controversies surrounding A.I. technology. The robots in the film do not...
244048
Signalétique
https://www.exchangewire.com/blog/2024/04/10/wpp-partners-with-google-cloud-google-unveils-arm-based-central-processing-unit-vevo-introduces-shoppable-ad-formats/
Signalétique
Echangewire
On today's news digest: WPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad FormatsOn the keynote stage at Google Cloud Next on Tuesday, Google Cloud and WPP announced a partnership which will involve integrating Google's Gemini...
195019
Signalétique
https://www.labelandnarrowweb.com/contents/view_breaking-news/2024-01-31/loftware-spectrum-50-achieves-sap-certification/
Signalétique
Étiquette et Web étroit
Loftware, a global software company specializing in enterprise labeling and artwork management solutions, has announced that Loftware Spectrum 5.0 has achieved SAP certification as integrated with RISE with SAP S/4HANA Cloud. This integration helps organizations streamline label and packaging processes, improve overall efficiency, and navigate complexities in supply chain management.
43751
Signalétique
https://ourworldindata.org/future-population-growth
Signalétique
Notre monde en données
À quoi pouvons-nous nous attendre pour l'avenir? Qu'est-ce qui détermine la taille ou la taille de la population mondiale ?
75039
Signalétique
https://www.networkworld.com/article/3700788/how-it-pros-can-benefit-from-generative-ai-safely.html
Signalétique
Monde du réseau
Le paysage informatique de l'entreprise est jonché de technologies censées changer de paradigme qui n'ont pas été à la hauteur du battage médiatique, et jusqu'à présent, on pouvait affirmer que l'IA appartenait à cette catégorie. Mais l'IA générative, qui a pris d'assaut le monde sous la forme du chatbot ChatGPT d'OpenAI, pourrait bien être la vraie affaire.
43008
Signalétique
https://www.forbes.com/sites/marijabutkovic/2021/01/21/these-3-women-are-shaping-the-future-of-womens-health-by-bringing-next-generation-of-femtech-products-to-the-market/?sh=57da57ed66b3
Signalétique
Forbes
Les startups femtech innovantes sont la preuve qu'aucun domaine de cet espace n'est saturé d'entreprises innovantes et qu'il y a encore beaucoup de potentiel de croissance sur ce marché.
159487
Signalétique
https://warehousenews.co.uk/2023/12/consultancy-the-supply-chain-consulting-group-driving-growth-through-logistics-expertise/
Signalétique
Nouvelles de l'entrepôt
The Supply Chain Consulting Group (SCCG) is a well-established logistics consulting firm with a great reputation for helping companies to meet their business goals through effective logistics strategy and design. Based in the UK, the company has completed over 700+ projects across 50+ countries. SCCG's team offers a mix of operational and consulting experience, alongside up to date analytical and modelling capability.
247330
Signalétique
https://www.scmp.com/tech/big-tech/article/3259093/apple-ceo-tim-cook-visits-vietnam-us-tech-giants-supply-chain-shift-stirs-unease-china
Signalétique
SCMP
Apple Learn more During Tim Cook's visit to Vietnam, Apple says it will raise investments on suppliers in the Southeast Asian country The CEO, who visited China just three weeks ago, has become a subject of satirical comments from Chinese internet users Apple Coco Feng. Apple chief executive has kicked off his two-day visit to Vietnam, as the US tech giant's efforts to diversify its supply chain comes into focus again, just weeks after the CEO concluded a tour in the company's key market of China.
109586
Signalétique
https://www.computerworld.com/article/3707270/eu-chips-act-comes-into-force-to-ensure-supply-chain-resilience.html
Signalétique
Computerworld
La loi européenne sur les puces est officiellement entrée en vigueur aujourd'hui, mettant en place un ensemble complet de mesures visant à renforcer la résilience de la chaîne d'approvisionnement des semi-conducteurs de l'Union européenne et à atteindre son objectif de doubler sa part actuelle du marché mondial pour la porter à 20 % en 2030. La loi est prise de trois piliers, dont le premier est une initiative Chips for Europe, un programme qui vise à combler le fossé entre la recherche et l'innovation en promouvant les technologies avancées de semi-conducteurs par les entreprises européennes.
143522
Signalétique
https://www.nanowerk.com/news2/robotics/newsid=64071.php
Signalétique
Nanowerk
(Nanowerk News) For decades, scientists have envisioned a future where nimble robots could traverse rugged terrain and squeeze into tight spaces, ideal for search and rescue missions, industrial inspection, and medical procedures. However, traditional rigid robots built from hard materials like metals have proven ill-suited for navigating unpredictable environments.
176196
Signalétique
https://www.theregister.com/2024/01/10/top_large_language_models_struggle/
Signalétique
Le registre
Selon une nouvelle étude, les grands modèles linguistiques ont tendance à générer des informations juridiques inexactes et ne devraient pas être invoqués en cas de litige. L’année dernière, lorsque OpenAI a montré que GPT-4 était capable de réussir l’examen du barreau, cela a été présenté comme une avancée majeure dans le domaine de l’IA et a amené certaines personnes à se demander si la technologie pourrait bientôt remplacer les avocats.
116247
Signalétique
https://medium.com/gusto-engineering/how-we-made-payments-packaging-81-times-faster-8084c2aad432?source=rss----645edd256348---4
Signalétique
Technique
Back in May 2022 the Gusto Payments Engineering team was staring at a graph. It was a rough estimate that showed that at the end of December 2022, we'd see our largest spike in payments volume ever thanks to a year of tremendous customer growth and various payroll schedules aligning to fall on the same date.
26655
Signalétique
https://www.economist.com/graphic-detail/2018/04/24/a-study-finds-nearly-half-of-jobs-are-vulnerable-to-automation?fsrc=scn/tw/te/bl/ed/
Signalétique
L'économiste ;
Cela pourrait libérer les gens pour poursuivre des carrières plus intéressantes
129435
Signalétique
https://www.geeky-gadgets.com/adobe-firefly-vs-dalle-3-vs-midjourney/
Signalétique
Geek-gadgets
Adobe Firefly vs DallE 3 vs Midjourney in-depth comparison
5h09 31 octobre 2023 Par Julian Horsey
In the realm of image generation, Artificial Intelligence (AI) has made remarkable progress, with tools such as DallE 3, Adobe Firefly, and Midjourney standing out. These AI image generators,...
146860
Signalétique
https://www.thedrum.com/opinion/2023/11/29/there-s-no-such-thing-b2b-customer-why-b2b-marketing-needs-makeover
Signalétique
La batterie
Chris Adams of creative agency Hey Honey says it's finally time to put the myth of 'B2B customers' to bed in favor of a simpler explanation: they're all (just?) people.It feels like we've been discussing the evolution of B2B marketing forever. Companies in B2B have been fine-tuning their...