Tallace-tallacen Podcast: Kasuwar talla mai haɓaka

KASHIN HOTO:
Hoton hoto
iStock

Tallace-tallacen Podcast: Kasuwar talla mai haɓaka

Tallace-tallacen Podcast: Kasuwar talla mai haɓaka

Babban taken rubutu
Masu sauraron Podcast sun fi kusan kashi 39 bisa dari fiye da sauran jama'a su kasance masu kula da siyan kaya da ayyuka a wurin aiki, suna mai da su muhimmin alƙaluma don tallan da aka yi niyya.
    • About the Author:
    • Sunan marubuci
      Quantumrun Haskaka
    • Disamba 2, 2022

    Takaitacciyar fahimta

    Shahararriyar Podcast tana sake fasalin tallace-tallace, tare da samfuran da ke ba da damar wannan matsakaici don haɗawa da masu sauraro ta hanyoyi na musamman, suna tuƙi duka tallace-tallace da gano alamar. Wannan canjin yana tasiri masu ƙirƙira abun ciki da mashahurai don fara kwasfan fayiloli, yana faɗaɗa bambance-bambancen masana'antar amma yana haɗarin sahihancin abun ciki saboda matsin lamba na kasuwanci. Abubuwan da ke faruwa sun yaɗu, suna shafar dorewar sana'a, dabarun kasuwanci, har ma na iya haifar da daidaitawar gwamnati da na ilimi ga wannan yanayin da ke tasowa.

    mahallin talla na Podcast

    Podcasting ya ji daɗin karuwa cikin shahara a cikin 'yan shekarun nan. A ƙarshen 2021, samfuran suna ba da ƙarin albarkatu don talla akan matsakaici, wanda ke kaiwa ga masu siye ta hanyoyin da wasu 'yan matsakaicin za su iya. Dangane da binciken da Edison Research ya yi a watan Janairu 2021, sama da Amurkawa miliyan 155 sun saurari faifan bidiyo, tare da kunna sauti miliyan 104 a kowane wata. 

    Yayin da gajiyawar talla ke zama babban ƙalubale ga masu kasuwa waɗanda ke siyan lokaci da sarari akan kiɗa, talabijin, da dandamali na bidiyo, masu sauraron podcast sun kasance mafi ƙarancin tsallake tallace-tallace a cikin tashoshin talla 10 da aka gwada. Bugu da ƙari, binciken da GWI ya gudanar ya nuna cewa kashi 41 cikin 40 na masu sauraron podcast akai-akai gano kamfanoni da samfurori masu dacewa ta hanyar kwasfan fayiloli, wanda ya sa ya zama sanannen dandamali don gano alamar. Sabanin haka, kashi 29 cikin XNUMX na masu kallon talabijin suna yawan gano kayayyaki da ayyuka ta hanyar cinye matsakaiciyar, idan aka kwatanta da kashi XNUMX na masu amfani da kafofin watsa labarun. Har ila yau, kwasfan fayiloli suna ba da damar samfura don samun ma'anar sassan abokin ciniki cikin sauƙi, musamman yana nuna mayar da hankali kan takamaiman batutuwa kamar tarihin soja, dafa abinci, ko wasanni, a matsayin misali. 

    Spotify, babban sabis na yawo na kiɗa, ya shiga kasuwar podcast a cikin 2018 ta hanyar sayayya da yawa. A watan Oktoba 2021, Spotify ya dauki nauyin kwasfan fayiloli miliyan 3.2 akan dandalin sa kuma ya kara kusan nunin nunin miliyan 300 tsakanin Yuli da Satumba 2021. Bugu da ƙari, ya ƙirƙiri dandamalin zama memba na fastoci na tushen Amurka kuma ya ba da izinin samfuran siyan lokacin iska kafin, lokacin, kuma a karshen wasan kwaikwayon. A cikin kwata na uku na 2021, kuɗaɗen tallan talla na Spotify ya karu zuwa dala miliyan 376.

    Tasirin Rushewa

    Kamar yadda samfuran ke ƙara juyowa zuwa kwasfan fayiloli don talla, kwasfan fayiloli za su iya bincika sabbin hanyoyin haɓaka tallan tallan su. Ɗayan irin wannan hanya ta ƙunshi amfani da lambobin talla na musamman da 'yan kasuwa ke bayarwa. Podcasters suna raba waɗannan lambobin tare da masu sauraron su, waɗanda kuma suna karɓar rangwame akan samfura ko ayyuka. Wannan ba wai kawai ke haifar da tallace-tallace ga masu talla ba amma kuma yana ba su damar bin tasirin kamfen ɗin su ta hanyar kwatanta sayayya da aka yi tare da ba tare da lambobin talla ba.

    Wannan yanayin haɓaka saka hannun jari na talla a cikin sashin podcast yana jawo nau'ikan masu ƙirƙirar abun ciki da mashahurai iri-iri. Suna ɗokin cin gajiyar wannan hanyar samun kudaden shiga, mutane da yawa suna ƙaddamar da nasu kwasfan fayiloli, don haka faɗaɗa iyaka da ire-iren abubuwan da ake samu. Wannan kwararar sabbin muryoyi na iya fadada isar da tasirin masana'antar sosai. Koyaya, akwai ma'auni mai laushi da za a kiyaye. Yawan tallace-tallace na iya yin yuwuwar rage sha'awar kwasfan fayiloli, saboda ana iya ƙara haɓaka abun ciki don dacewa da zaɓin masu talla maimakon abubuwan masu sauraro.

    Yiwuwar tasiri na dogon lokaci na wannan yanayin shine canji a cikin shimfidar wurare, inda zaɓin masu sauraro da haƙuri ga talla ke taka muhimmiyar rawa. Duk da yake karuwar tallace-tallace yana ba da fa'idodin kuɗi, yana kuma haɗarin raba masu sauraron sadaukarwa idan ba a sarrafa su a hankali ba. Podcasters na iya samun kansu a tsaka-tsaki, suna buƙatar daidaita sha'awar kudaden talla tare da buƙatar kiyaye sahihanci da saurara. 

    Tasirin tasirin tallan podcast 

    Faɗin tasirin tallan podcast ya zama ruwan dare gama gari a cikin masana'antar podcast na iya haɗawa da:

    • Podcasting zama aiki mai dorewa, kuma ba ga manyan masana'antar kawai ba.
    • Mutane da yawa suna ƙirƙirar kwasfan fayiloli don cin gajiyar haɓakar haɓakar masana'antar (da haɓaka kayan rikodi da tallace-tallacen software a sakamakon haka).
    • Dandalin Podcast da ke samar da yarjejeniyar raba bayanai tare da masu talla.
    • Haɓaka kasuwa da saka hannun jari a cikin tsarin podcast da ƙirar dandamali na dogon lokaci.
    • Ƙananan ƴan kasuwa suna ɗaukar tallan podcast azaman dabarun tallan mai inganci, wanda ke haifar da haɓaka ganuwa da haɗin gwiwar mabukaci.
    • Gwamnatoci suna la'akari da tsarin tsari don tallan podcast don tabbatar da kariyar mabukaci da ayyukan talla na gaskiya.
    • Cibiyoyin ilimi suna haɗa samar da podcast da tallace-tallace cikin manhajoji, suna nuna haɓakar masana'antar da kuma baiwa ɗalibai ƙwarewa masu amfani.

    Tambayoyin da za a duba

    • Kuna tsammanin masana'antar podcasting za, a cikin lokaci, za ta zama wanda aka azabtar da gajiyar talla kamar sauran dandamali?
    • Kuna sauraron kwasfan fayiloli? Shin za a ƙara haɗa ku cikin yin siyayya dangane da sauraron tallace-tallace a kan kwasfan fayiloli?

    Nassoshi masu hankali

    Shahararrun hanyoyin haɗin gwiwa da cibiyoyi an yi nufin wannan fahimtar: