Speedwatching: Ana sadaukar da fahimta don dacewa?

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  Quantumrun Haskaka
• Yuli 7, 2022

Takaitacciyar fahimta

Bukatar karuwar masu biyan kuɗi don sarrafa yadda suke kallon kafofin watsa labarai ya haifar da ɗaukar matakan sarrafa sauri, canza yadda ake cinye abun ciki da ƙirƙirar. Wannan sauyi yana haifar da damuwa game da mutuncin fasaha da fahimtar masu kallo, saboda saurin kallo na iya canza ƙwarewar da aka yi niyya na fina-finai da nuni. Hakanan yanayin yana haifar da canje-canje a cikin masana'antar watsa labarai, daga ƙirƙirar abun ciki zuwa dabarun talla.

Mahallin kallon saurin gudu

Masu biyan kuɗi a kan dandamali daban-daban na kafofin watsa labarai suna ƙara neman ƙarin iko akan abubuwan da suke amfani da su. Misali shine YouTube, majagaba a cikin wannan yanayin, yana gabatar da fasalin saurin sake kunnawa a cikin 2010. Wannan ya ba masu kallo damar kallon bidiyo a cikin sauri har zuwa ninki biyu daidai gwargwado, fassara zuwa kusan kalmomi 270 a cikin minti daya, haɓaka mai girma daga ƙimar da aka saba. na kalmomi 150 a minti daya. 

Bayan jagoran YouTube, sauran manyan ayyukan yawo kamar Hulu da Amazon Prime suma sun aiwatar da sarrafa saurin sake kunnawa. Wannan motsi zuwa abubuwan da za'a iya gyarawa na kallo yana nuna fa'ida mai fa'ida inda ikon cin gashin kansa na mai amfani da keɓancewa ke ƙara zama mahimmanci. Netflix, tabbas shine babban ɗan wasa a cikin yawo, ya ƙara fasalin sarrafa sake kunnawa a cikin Agusta 2019. 

Wani abin lura mai ban sha'awa shine yayin da wasu masu kallo suka zaɓi saurin sake kunnawa a hankali, adadi mai girma yana ɗaukar kallon saurin gudu, yawanci a sau 1.25 zuwa 1.5 na al'ada. Wannan aikin yana bawa mutane damar cinye ƙarin abun ciki a cikin firam ɗin lokaci guda, yana haɓaka ingancin kallon su yadda ya kamata. Wannan yanayin yana nuna canji a cikin halaye masu amfani, inda yawancin abubuwan da aka dandana yau da kullun ke samun mahimmanci akan ayyukan kallon gargajiya. Wannan juyin halitta a cikin halayen kallo na iya samun tasiri mai mahimmanci ga masu ƙirƙira abun ciki da masu rarrabawa yayin da suke dacewa da waɗannan abubuwan da ake so.

Tasiri mai rudani

Gabatar da zaɓin saurin sake kunnawa ya haifar da muhawara a cikin al'ummar masu yin fim. Daraktoci da ’yan wasan kwaikwayo sun bayyana damuwarsu cewa sauya saurin fina-finai da shirye-shiryen talabijin na lalata manufar masu yin fasaha. Wasu masu kallo, suna yarda da waɗannan abubuwan da suka shafi fasaha, sun zaɓi kada su yi saurin gudu, musamman don abun ciki inda ingancin samarwa da zurfin labari ke da mahimmanci. Wannan girmamawa ga hangen nesa na masu ƙirƙira yana nuna cewa ba duk abun ciki ba ne ya dace da saurin kallo, kuma hankali mai kallo yana taka muhimmiyar rawa wajen kiyaye mutuncin aikin fasaha.

Speedwatching yana haifar da tambayoyi game da fahimtar masu kallo. Bincike daga shekarun 1960 ya nuna cewa yayin da mutane za su iya saurara da sauri fiye da yadda ake yawan magana, fahimta yana raguwa sosai a cikin sauri fiye da sau 1.5 na al'ada. Wannan binciken yana nuna cewa mahimman bayanai da abubuwan da ke cikin abun ciki na iya ɓacewa a cikin sauri mafi girma. Koyaya, wasu masu amfani suna ba da rahoton ikon fahimtar abun ciki koda a ninka saurin al'ada, kodayake galibi suna komawa zuwa daidaitattun ƙima don ƙarin nuni ko hadaddun nuni. 

Halin kallon gudun zai iya yin tasiri ga yadda masu shirya fina-finai da masu shirya talabijin ke tunkarar sana'arsu. Sanin cewa wasu masu kallo za su cinye abun ciki a ƙarin saurin gudu, masu ƙirƙira na iya buƙatar yin la'akari da yadda aikinsu ke fassara ƙarƙashin waɗannan sharuɗɗan. Wannan la'akari zai iya haifar da canje-canje a rubuce-rubuce, dabarun yin fim, da kuma gyara don tabbatar da cewa an isar da mahimman abubuwan labarin yadda ya kamata, ko da idan an duba su cikin sauri. 

Abubuwan da ke tattare da kallon saurin gudu

Faɗin fa'ida na masu kallon sabis na yawo masu saurin abun ciki don amfani na iya haɗawa da:

• Masu ƙirƙirar abun ciki sun fi mai da hankali kan ba da labari na gani da ƙasa kan tattaunawa, suna ba da masu kallo waɗanda suka fi son saurin sake kunnawa.
• Masana'antar nishadantarwa tana samar da gajeru, fina-finai masu sauri da shirye-shirye don ɗaukar hankalin masu kallo da suka saba da kallon saurin gudu.
• Haɓaka shaharar littattafan mai jiwuwa da kwasfan fayiloli, yayin da masu sauraro suka saba da cin abun ciki mai jiwuwa cikin hanzari.
• Cinema na gargajiya da cibiyoyin sadarwar TV suna daidaita abubuwan da ke cikin su da tsara dabarun yin gasa tare da ayyukan yawo waɗanda ke ba da kulawar sauri.
• Masu ƙirƙirar abun ciki na ilimi da koyarwa suna canza hanyoyin isar da su don ɗaukar zaɓin sake kunnawa cikin sauri, mai yuwuwar tasiri sakamakon koyo.
• Gwamnatoci da hukumomin gudanarwa suna yin la'akari da sabbin ƙa'idodi don tabbatar da cewa saurin kallo baya lalata amincin abun ciki na ilimi da bayanai.
• Masu tallace-tallace da ƴan kasuwa suna sake kimanta tsawon lokaci da tsarin tallace-tallace don kiyaye tasiri a cikin yanayin da ya zama ruwan dare gama gari.
• Ƙara buƙatar fasaha ta ci gaba a cikin 'yan wasan kafofin watsa labaru don tallafawa sauye-sauyen sake kunnawa ba tare da lalata ingancin sauti da bidiyo ba.

Tambayoyin da za a duba

• Shin kun fi son kallon abun ciki a cikin sauri sauri? Me yasa?
• Menene sauran illolin kallon gudun? Shin kun yi imani masu kallo suna cin ƙaramin abun ciki lokacin da suke saurin agogon gudu?