TikTok yana canza kiɗa: Ka'idodin kafofin watsa labarun suna tilasta masana'antar kiɗa ta haɓaka

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  Quantumrun Haskaka
• Maris 29, 2022

Takaitacciyar fahimta

Hasuwar TikTok a matsayin gajeriyar aikace-aikacen yawo na bidiyo ya sake fasalin masana'antar kiɗa, yana mai da shi muhimmin dandamali don gano sabbin kiɗan da ƙaddamar da sana'o'i. Tasirin ƙa'idar ya ƙaru daga haɓaka masu fasaha da ba a sanya hannu ba zuwa canza yadda alamun waƙa ke kusanci talla, wanda ke haifar da ƙarin keɓaɓɓen haɗin kai da shiga tsakanin masu fasaha da magoya baya. Abubuwan da suka fi dacewa sun haɗa da sauye-sauye a cikin rarraba kiɗa na gargajiya, fitowar sababbin nau'o'in kasuwanci, da buƙatar gwamnatoci su daidaita ka'idoji don tabbatar da ayyuka masu kyau a cikin wannan wuri mai saurin canzawa.

TikTok yana canza mahallin kiɗa

Tun lokacin da aka kafa shi a cikin 2016, TikTok ya girma zuwa gajeriyar aikace-aikacen yawo na bidiyo tare da masu amfani sama da biliyan ɗaya a duk duniya. Tare da bidiyo na daƙiƙa 15 da ƙarin daƙiƙa 45 don bidiyon daidaita lebe, dandamali yana da tasirin al'adu sosai, musamman a cikin masana'antar nishaɗi da kiɗa. TikTok ya haifar da haɓakar taurarin pop da yawa ta hanyar bidiyo na hoto.

Masu amfani za su iya zaɓar sauti daban-daban da kiɗa daga TikTok ko yin nasu. Babban misali na tasirin TikTok akan kiɗan pop shine abin mamaki na TikTok Lasisin tuƙin, wanda yayi nazari kuma ya sake haɗa Olivia Rodrigo's 2021 buga song, kuma a ƙarshe ya haɓaka shi har zuwa saman fa'idodin pop tare da ra'ayoyi sama da miliyan 300 (Dec 2021). Wani misali ya haɗa da Nathan Evans da ke yin hoto ko bidiyo mai zagaya yanar gizo da sauri don yin waƙa a cikin teku na ƙarni na 19.

Ya ci gaba da yin bayyanuwa da yawa a talabijin kuma ya sanya hannu kan yarjejeniyar rikodin rikodin lakabin. Hakanan ya haifar da tsofaffin kundi da yawa don sake zama sananne, gami da Rumours na Fleetwood Mac na 1977. Yawancin mawaƙa masu tasowa sun yi imanin haɓaka kiɗan su akan TikTok yana da mahimmanci ga nasarar su. Misali, Rukunin Kiɗa na Duniya suna tunanin cewa TikTok shine "mahimmancin ɓangaren ba da labari mai fasaha." Koyaya, abubuwan da ke faruwa akan TikTok ba su da tabbas; sau da yawa, fitattun masu fasaha ba sa samun kulawa sosai kamar remixes ko masu fasaha da ba a sa hannu ba. 

Tasiri mai rudani

Sau da yawa, lokacin da waƙa ta zama sananne akan TikTok, tana haifar da haɓakar bincike akan sauran dandamali masu yawo, tare da binciken MRC Data yana nuna cewa kashi 67 na masu amfani suna iya yin hakan. Wannan tsari ya haifar da sauyi a yadda alamun waƙa da masu fasaha ke tunkarar talla. Yanzu sun fi sha'awar sanya hannu kan yarjejeniyoyin riba tare da TikTok, saka hannun jari don fahimtar yanayin kafofin watsa labarun, da yin aiki tare da masu tasiri akan dandamali don kiyaye masu fasahar su dacewa.

Haɓakar masu fasaha da ba a sanya hannu kan TikTok wani muhimmin al'amari ne na wannan yanayin, mai yuwuwar rage mahimmancin hanyoyin sana'ar gargajiya ga mawaƙa. A da, mawaƙa masu son kida sau da yawa suna buƙatar samun babban tambari ko yarjejeniyar rikodi don samun suna. Yanzu, TikTok yana ba da dandamali don masu fasaha don samun karɓuwa ba tare da goyan bayan manyan 'yan wasan masana'antu ba. Wannan dimokraɗiyya na masana'antar kiɗa na iya haifar da ƙarin jita-jita na muryoyi daban-daban, kuma yana iya ƙarfafa ƙirƙira yayin da masu fasaha ba su keɓance ga zaɓin manyan labulen rikodin.

Gwamnatoci da hukumomi na iya buƙatar kula da wannan sauyi a masana'antar kiɗa. Haɓaka tasirin TikTok da makamantansu na iya haifar da sabbin la'akari na doka da ɗabi'a, kamar batutuwan haƙƙin mallaka, daidaiton ramuwa ga masu fasaha, da yuwuwar yin amfani da taswira da halaye. Kamar yadda yarjejeniyar talla tsakanin ƙungiyoyin tallace-tallace da masu tasiri na TikTok na iya ƙaruwa, ana iya samun buƙatar bayyana gaskiya da tsari don tabbatar da ayyuka masu kyau. 

Abubuwan da TikTok ke canza kiɗa

Faɗin fa'idar canza kiɗan TikTok na iya haɗawa da: 

• Yawancin sabbin masu fasaha da masu ƙirƙirar abun ciki suna samun karɓuwa don ayyukansu a kasuwanni daban-daban, wanda ke haifar da ƙarin yanayin al'adu iri-iri da fa'ida wanda ke nuna ɗimbin muryoyi da salo.
• Masu fasahar kiɗa da lakabi suna ƙara haɓaka tsayi da salon kiɗan da suke fitarwa don yin sha'awar tsari da masu sauraro na musamman ga kowane dandamali na kafofin watsa labarun, yana haifar da ƙarin dacewa da ƙwarewar sauraron sauraro ga masu amfani.
• Haɗin kai mai zurfi na tallace-tallace tsakanin zaɓin dandamali na kafofin watsa labarun da alamun kiɗa, yana haifar da ƙarin keɓaɓɓen talla da dabarun talla waɗanda ke haɓaka alaƙa tsakanin masu fasaha da magoya bayan su.
• Canji a cikin tsarin rarraba kiɗa na gargajiya, inda dandamali na kafofin watsa labarun ya zama tashoshi na farko don gano kiɗa, yana haifar da canje-canje a cikin hanyoyin samun kudaden shiga da yuwuwar raguwar rediyon gargajiya da tallace-tallacen kida.
• Haɓaka masu tasiri na kafofin watsa labarun a matsayin manyan 'yan wasa a cikin masana'antar kiɗa, wanda ke haifar da sababbin damar aiki da kuma sake fasalin abin da ake nufi da zama mai nasara mai fasaha ko mai talla a cikin zamani na dijital.
• Bayyanar sabbin nau'ikan kasuwanci waɗanda ke yin amfani da ƙididdigar kafofin watsa labarun da abubuwan da ke faruwa don tsinkaya da amsa abubuwan da mabukaci suke so, yana haifar da ƙarin dabaru da dabaru don samar da kiɗa da haɓakawa.
• Ƙaruwa mai yuwuwa a cikin al'adun kiɗan da za a iya zubar da su, inda aka ƙirƙiri waƙoƙi don cin nasara na ɗan gajeren lokaci maimakon tasirin fasaha mai ɗorewa, yana haifar da tambayoyi game da ƙimar al'adu na dogon lokaci da dorewar irin waɗannan ayyuka.
• Haɓaka sabbin fasahohi da kayan aikin da ke ba masu fasaha damar ƙirƙira da raba kiɗa kai tsaye tare da masu sauraro a kan dandamali na kafofin watsa labarun, wanda ke haifar da dimokuradiyyar samar da kiɗan da rage shingen shiga don mawaƙa masu son kida.

Tambayoyin da za a duba

• Yaya kuke tunanin tasirin TikTok akan masana'antar kiɗa zai haɓaka a cikin 2020s?
• Ta yaya masu fasaha na yanzu da na gaba za su daidaita kiɗan su ko ayyukansu a kusa da waɗannan dandamali na kafofin watsa labarun?