Tattalin arzikin gig mahalicci: Gen Z yana son tattalin arzikin mahalicci

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• Sunan marubuci

  Quantumrun Haskaka
• Satumba 29, 2022

Takaitacciyar fahimta

Gen Z, wanda aka haife shi a cikin zamani mai haɗin kai na dijital, yana sake fasalin wurin aiki tare da fifiko mai ƙarfi don ayyuka masu zaman kansu waɗanda suka dace da salon rayuwarsu da ƙimar su. Wannan sauye-sauye yana kara habaka tattalin arzikin mahalicci, inda matasa 'yan kasuwa ke cin gajiyar basirarsu da shaharar su ta hanyoyin yanar gizo, suna samar da kudaden shiga masu yawa. Haɓaka wannan tattalin arziƙin yana haifar da sauye-sauye a sassa daban-daban, daga jarin kasuwanci da tallan gargajiya zuwa dokokin ƙwadago na gwamnati, wanda ke nuna gagarumin juyin halitta a tsarin aiki da kasuwanci.

mahallin tattalin arzikin mahalicci gig

Gen Z shine mafi karancin shekaru da ke shiga wurin aiki kamar na 2022. Akwai kusan Gen Zers miliyan 61, waɗanda aka haifa tsakanin 1997 da 2010, suna shiga aikin Amurka ta 2025; kuma saboda ingantacciyar fasaha, mutane da yawa na iya zaɓar yin aiki a matsayin masu zaman kansu maimakon yin aikin gargajiya.

Gen Zers ƴan asalin dijital ne, ma'ana sun girma a cikin duniyar haɗin gwiwa. Wannan ƙarnin bai girme shekaru 12 ba lokacin da aka fara fitar da iPhone ɗin. Saboda haka, suna son yin amfani da waɗannan fasahohin kan layi da na wayar hannu ta farko don sanya aiki ya dace da salon rayuwarsu maimakon wata hanyar.

Dangane da bincike daga dandamali mai zaman kansa Upwork, kashi 46 na Gen Zers masu zaman kansu ne. Ƙarin binciken bincike ya gano cewa wannan tsararraki yana zaɓar tsarin aikin da ba na al'ada ba wanda ya fi dacewa da salon rayuwarsu fiye da tsarin 9-to-5 na yau da kullum. Gen Zers sun fi kowane tsara don son aikin da suke sha'awar hakan kuma yana ba su 'yanci da sassauci.

Waɗannan halayen na iya nuna dalilin da yasa tattalin arzikin mahalicci ya yi kira ga Gen Zers da Millennials. Intanet ta haifar da dandamali daban-daban da kasuwannin dijital, duk suna faɗa don zirga-zirgar kan layi daga masu ƙirƙira. Wannan tattalin arzikin ya haɗa da nau'ikan ƴan kasuwa masu zaman kansu waɗanda ke samun kuɗi daga ƙwarewarsu, ra'ayoyinsu, ko shahararsu. Baya ga waɗannan masu ƙirƙira, dandamali na kan layi suna kula da fannoni daban-daban na tattalin arzikin gig na gaba. Shahararrun misalan sun haɗa da:

• Masu kirkiro bidiyo na YouTube.
• Yan wasan rafi kai tsaye.
• Instagram fashion da masu tasiri na tafiya.
• TikTok meme masu samarwa.
• Etsy craft Store masu. 

Tasiri mai rudani

Yin aiki da hannu, kamar yankan lawn, wanke hanyoyin mota, da isar da jaridu, sun kasance wani zaɓi na kasuwanci da ya taɓa zama sananne ga matasa. A cikin 2022, Gen Zers na iya ba da umarnin aikin su ta Intanet kuma su zama miliyoniya ta hanyar haɗin gwiwa. Shahararrun YouTubers, Twitch streamers, da mashahuran TikTok sun ƙirƙiri miliyoyin mabiya masu sadaukarwa waɗanda ke cinye kayansu don jin daɗi. Masu ƙirƙira suna samun kuɗi daga waɗannan al'ummomin ta hanyar tallace-tallace, tallace-tallacen kayayyaki, tallafi, da sauran hanyoyin samun kudaden shiga. A kan dandamali kamar Roblox, matasa masu haɓaka wasan suna samun kuɗin shiga mai lamba shida da bakwai ta hanyar ƙirƙirar abubuwan gogewa ga al'ummomin ƴan wasan su keɓanta.

Fadada yanayin yanayin kasuwancin da ya mai da hankali ga mahalicci yana jawo sha'awar ƴan jari hujja, waɗanda suka zuba jarin dalar Amurka biliyan 2 a cikinsa. Misali, dandamalin kasuwancin e-commerce Pietra yana haɗa masu zanen kaya tare da abokan aikin masana'antu da dabaru don kawo kayansu zuwa kasuwa. Farawa Jellysmack yana taimakawa masu ƙirƙira girma ta hanyar raba abubuwan su akan wasu dandamali.

A halin yanzu, fintech Karat yana amfani da ma'aunin kafofin watsa labarun kamar ƙidayar mabiya da haɗin kai don amincewa da lamuni maimakon ƙididdige ƙididdiga na gargajiya. Kuma a cikin 2021 kadai, an kiyasta kashe mabukaci a duk duniya akan dala biliyan 6.78, wanda aka samu wani bangare ta hanyar bidiyo da watsa shirye-shiryen mai amfani.

Abubuwan da mahaliccin gig tattalin arziki

Faɗin tasirin tattalin arzikin gig na mahalicci na iya haɗawa da: 

• Kamfanonin Cryptocurrency suna ba da alamun da ba za a iya ƙera su ba (NFTs) don samfuran masu ƙirƙira.
• Madadin masu ba da kuɗi na babban kamfani da dandamali waɗanda ke ba da tasiri ga masu tasiri na kafofin watsa labarun.
• Kasuwancin yana fuskantar kalubale don ɗaukar Gen Zers don ayyukan cikakken lokaci da ƙirƙirar shirye-shiryen masu zaman kansu ko wuraren waha a maimakon haka.
• Dandalin abun ciki, kamar YouTube, Twitch, da TikTok, suna cajin manyan kwamitoci da sarrafa yadda ake tallata abun ciki. Wannan ci gaban zai haifar da koma baya daga masu amfani da su.
• Gajerun dandamali na bidiyo, kamar TikTok, Instagram Reels, da Shorts YouTube, suna biyan masu ƙirƙira kan layi ƙarin kuɗi don kallo.
•  Gabatar da abubuwan ƙarfafa haraji da aka yi niyya ga mahalarta taron tattalin arzikin gig na mahalicci, wanda ke haifar da ingantaccen kwanciyar hankali na kuɗi ga masu ƙirƙira masu zaman kansu.
• Hukumomin talla na gargajiya suna jujjuya mayar da hankali ga haɗin gwiwar masu tasiri, canza dabarun tallace-tallace da haɗin gwiwar mabukaci.
• Gwamnatoci suna ƙirƙira takamaiman ƙa'idodin aiki don ma'aikatan tattalin arzikin gig, tabbatar da ingantaccen tsaro da fa'idodi ga waɗannan ƙwararrun zamanin dijital.

Tambayoyin da za a duba

• Menene mummunan tasirin masu ƙirƙirar abun ciki aiki tare da manyan kamfanoni?
• Ta yaya kuma tattalin arzikin gig na gaba zai shafi yadda kamfanoni ke daukar ma'aikata?