Ko te kaiwhakarewa o Apple a Steve Jobs i kii te rorohiko hei paihikara mo te hinengaro. Engari karekau ia i tuku i taua kupu whakarite hei hanga i tana whakatutukitanga nui rawa atu, te iPhone, kua noho hei here mo te wairua. He rorohiko te iPhone; Kaore e taea e koe te whakamahi i te nuinga o te waa na te mea he punaha kati.