Ufulu wapa media wopangidwa: Kodi tizipereka ufulu wokhawokha kwa AI?

• Author:
• Dzina la wolemba

  Quantumrun Foresight
• February 13, 2023

Lamulo laumwini ndilofunika kwambiri pazovuta zonse zamalamulo zomwe zimagwirizanitsidwa ndi media media. M'mbiri yakale, zakhala zikuwonedwa kuti ndizosaloledwa kupanga ndikugawana zofananira zomwe zili ndi ufulu waumwini - kaya chithunzi, nyimbo, kapena pulogalamu yapa TV. Koma chimachitika ndi chiyani makina aukadaulo a Artificial Intelligence (AI) akapanganso zinthu molondola kwambiri kotero kuti anthu amalephera kuzindikira?

Synthetic media kukopera nkhani

Ufulu ukaperekedwa pazolemba kapena zaluso kwa omwe adazipanga, ndi ufulu wapadera. Mkangano pakati pa kukopera ndi media zopangira zimachitika pomwe AI kapena makina apanganso ntchitoyo. Ngati izi zitachitika, sizingasiyanitsidwe ndi zomwe zili zoyambirira. 

Zotsatira zake, mwiniwake kapena mlengi sakanakhala ndi mphamvu pa ntchito yawo ndipo sakanatha kupanga ndalama. Kuphatikiza apo, makina a AI atha kuphunzitsidwa kuzindikira pomwe zopangira zimaphwanya malamulo a kukopera, kenako ndikupanga zomwe zili pafupi ndi malirewo ndikusungabe malire. 

M'mayiko omwe miyambo yawo ndi malamulo wamba (mwachitsanzo, Canada, UK, Australia, New Zealand, ndi US), lamulo la kukopera limatsatira mfundo zothandiza. Malinga ndi chiphunzitsochi, opanga amapatsidwa mphotho ndi zolimbikitsira posinthanitsa ndi kulola kuti anthu azipeza ntchito zawo kuti apindule ndi anthu. Pansi pa chiphunzitso ichi cha wolemba, umunthu suli wofunikira; choncho, ndizotheka kuti mabungwe omwe sianthu atha kuwonedwa ngati olemba. Komabe, palibe malamulo ovomerezeka a AI ovomerezeka m'magawo awa.

Pali mbali ziwiri pamkangano wa kukopera kopangira pawailesi yakanema. Mbali imodzi imati ufulu wachidziwitso uyenera kukhudza ntchito ndi zopanga zopangidwa ndi AI popeza ma aligorivimuwa adziphunzira okha. Mbali inayi ikunena kuti teknolojiyi ikupangidwabe mpaka kutha, ndipo ena ayenera kuloledwa kumanga pazomwe apeza.

Zosokoneza

Bungwe lomwe likuganizira mozama zomwe zingakhudzidwe ndi kukopera kwa makina opangira ma media ndi bungwe la United Nations (UN) World Intellectual Property Organisation (WIPO). Malingana ndi WIPO, m'mbuyomu, panalibe funso kuti ndani anali ndi ufulu wa ntchito zopangidwa ndi makompyuta chifukwa pulogalamuyo inkawoneka ngati chida chothandizira popanga, chofanana ndi cholembera ndi pepala. 

Matanthauzo ambiri a zoyambira zamabuku otetezedwa amafunikira wolemba munthu, kutanthauza kuti zidutswa zatsopanozi zopangidwa ndi AI sizingatetezedwe ndi malamulo omwe alipo. Mayiko angapo, kuphatikiza Spain ndi Germany, amangolola ntchito yopangidwa ndi munthu kukhala ndi chitetezo chalamulo pansi pa malamulo a kukopera. Komabe, ndikupita patsogolo kwaposachedwa kwaukadaulo wa AI, mapulogalamu apakompyuta nthawi zambiri amapanga zisankho panthawi yopanga osati anthu.

Ngakhale ena anganene kuti kusiyana kumeneku sikofunikira, njira yamalamulo yoyendetsera mitundu yatsopano yopangidwa ndi makina ikhoza kukhala ndi tanthauzo lalikulu pazamalonda. Mwachitsanzo, AI ikugwiritsidwa ntchito kale kupanga zidutswa mu nyimbo zopangira, utolankhani, ndi masewera. Mwachidziwitso, zolemba izi zitha kukhala zapagulu chifukwa sizipanga munthu wolemba. Chifukwa chake, aliyense akhoza kuzigwiritsa ntchito mwaufulu ndikuzigwiritsanso ntchito.

Ndi kupita patsogolo kwapakompyuta, komanso kuchuluka kwa mphamvu zowerengera zomwe zilipo, kusiyana pakati pa zinthu zopangidwa ndi anthu ndi makina kungasokonezeke posachedwa. Makina amatha kuphunzira masitayelo kuchokera pazosungidwa zambiri ndipo, atapatsidwa nthawi yokwanira, azitha kutengera anthu modabwitsa. Pakali pano, WIPO ikugwira ntchito mwakhama ndi mayiko omwe ali mamembala a UN kuti athetse vutoli.

Chakumapeto kwa 2022, anthu adawona kuphulika kwa injini zopangira zinthu zoyendetsedwa ndi AI kuchokera kumakampani ngati OpenAI zomwe zimatha kupanga zojambulajambula, zolemba, ma code, kanema, ndi zina zambiri zomwe zili ndi mawu osavuta.

Zotsatira za copyright yopangira media

Zotsatira zakusintha kwa malamulo a kukopera monga momwe zimakhudzira media media zitha kukhala: 

• Oimba opangidwa ndi AI ndi ojambula akupatsidwa chitetezo cha kukopera, zomwe zimatsogolera kukhazikitsidwa kwa akatswiri apamwamba a digito. 
• Kuchulukitsa kwamilandu yophwanya ufulu waumwini ndi akatswiri ojambula aumunthu motsutsana ndi makampani aukadaulo amtundu wa AI omwe amathandizira AI kupanga mitundu yosiyana pang'ono ya ntchito yawo.
• Zoyambira zatsopano zomwe zakhazikitsidwa mozungulira kugwiritsa ntchito kwanthawi yayitali kwazinthu zopangidwa ndi AI. 
• Maiko omwe ali ndi mfundo zosiyanasiyana zokhudzana ndi AI ndi kukopera, zomwe zimapangitsa kuti pakhale mipata, malamulo osagwirizana, komanso kutulutsa zomwe zili. 
• Makampani omwe amapanga zolemba zaluso zapamwamba kapena zomaliza za oimba otchuka.

Mafunso oti muyankhepo

• Ngati ndinu katswiri kapena wopanga zinthu, kodi inuyo mumayima kuti pamkanganowu?
• Ndi njira zina ziti zomwe zopangidwa ndi AI ziyenera kuwongolera?