Kukula kwachuma cholembetsa: Njira yatsopano yolumikizirana ndi ogula

• Author:
• Dzina la wolemba

  Quantumrun Foresight
• December 13, 2022

Chidule cha chidziwitso

Kulembetsa kukusinthanso momwe anthu amagwirira ntchito ndi malonda, kumapereka kusinthasintha komanso kukhulupirika komanso kuwonetsa zovuta pakuwongolera zachuma komanso kuchuluka kwa msika. Kukula kwachitsanzochi kukuwonetsa kusintha kwa machitidwe a ogula ndi njira zamabizinesi, kukulirakulira kupitilira magawo azikhalidwe mpaka kumafakitale monga kuyenda ndi kulimbitsa thupi. Makampani ndi maboma akusintha kusinthaku, kuyang'ana kwambiri zomwe makasitomala akumana nazo ndikuganiziranso zachitetezo cha ogula.

Kukula kwachuma cholembetsa

Kulembetsa kunali kodziwika kale mliri wa COVID-19 usanachitike, koma zotsekera zidalimbikitsa kukula kwake popeza anthu adadalira ma e-services kuti apereke zosowa zawo zofunika komanso zosangalatsa. Anthu aku America ali ndi anthu pafupifupi 21 olembetsa, kutengera kafukufuku wopangidwa ndi pulogalamu ya bajeti ya Truebill. Zolembetsazi zidachokera ku zosangalatsa kupita ku zolimbitsa thupi zapakhomo kupita ku chakudya.

Bungwe lazachuma la UBS likulosera za kukula kwakukulu pamsika wolembetsa padziko lonse lapansi, kuyembekezera kuti likwera mpaka $1.5 thililiyoni pofika 2025, zomwe zikuwonetsa kuwonjezeka kwakukulu pafupifupi 50 peresenti kuchokera pa USD $650 biliyoni yomwe idalembedwa mu 2021. Kukula uku kukuwonetsa kukhazikitsidwa ndi kukula kwa zolembetsa m'mafakitale ena osiyanasiyana. Izi zikuwonetsanso kusintha kwakukulu kwa zokonda za ogula ndi njira zamabizinesi.

Mahotela, malo ochapira magalimoto, ndi malo odyera adayamba kupereka magawo amwezi pamwezi omwe amatengera zochitika zosiyanasiyana komanso zaulere. Makampani oyendayenda, makamaka, akuyesera kupezerapo mwayi pa "maulendo obwezera" pambuyo pa mliri popereka zolembetsa zomwe zimapereka mabizinesi apadera, inshuwaransi, ndi ntchito zamakasitomala. Makampani ambiri amavomereza kuti mtundu wamabizinesi olembetsa umapatsa makasitomala zosankha zambiri momwe angagulitsire zinthu ndi ntchito.

Zosokoneza

Makasitomala omwe amalembetsa kuzinthu pachaka kapena mwezi uliwonse amakhala ndi chidwi cholimba cha kukhulupirika komanso kulumikizana ndi malonda. Chitsanzochi sichimangopereka chiyanjano chopitirira koma chimapangitsanso kuyembekezera kutumizidwa kapena kusinthidwa. Komabe, kampani yoyang'anira zolembetsa Zuora ikuwonetsa mbali yofunika kwambiri yamtunduwu: kugwiritsa ntchito umwini. Njirayi ikutanthauza kuti mwayi wopeza chithandizo umagwirizana kwambiri ndi kusintha kwa zosowa ndi zokonda za ogwiritsa ntchito, zomwe zimawalola kusinthasintha kuti asiye ntchito monga momwe moyo wawo ukuyendera.

Mtundu wolembetsa, ngakhale wopindulitsa, umabweretsanso zovuta pakuwongolera ndalama kwa ogula. Olembetsa angadabwebe ndi kuchuluka kwa ndalama zolembetsa zingapo. Kuchokera pamabizinesi, makampani ngati Netflix, Disney Plus, ndi HBO Max adawona kuchuluka kwa olembetsa panthawi ya mliri, koma kukulaku kwatsika. Izi zikuwonetsa kuti ngakhale kulembetsa kungapereke chiwongola dzanja kwakanthawi, sikungakhudzidwe ndi kuchuluka kwa msika komanso kusintha kwa machitidwe a ogula.

Kwa makampani, kumvetsetsa ndikusinthira kuzinthu izi ndikofunikira. Ayenera kulinganiza kukopa kwa kukula kwachangu ndi kufunikira kwa njira zokhazikika, za nthawi yayitali. Mwachitsanzo, kusiyanitsa zinthu kapena ntchito komanso kuyika patsogolo zomwe makasitomala amakumana nazo zingathandize kuti olembetsa akhalebe ndi chidwi pamsika wampikisano. Maboma ndi mabungwe olamulira angafunikire kuganizira zotsatira za chitsanzochi pachitetezo cha ogula, makamaka potengera njira zolipirira zowonekera komanso njira zosavuta zotuluka.

Zokhudza kukula kwachuma cholembetsa

Zomwe zimakhudza kwambiri kukula kwachuma cholembetsa zingaphatikizepo:

• Magulu amakampani omwe amagwirizana kuti apange maubwenzi olembetsa, monga mahotela ndi ntchito zandege zikusonkhanitsidwa pamodzi.
• Maphukusi olembetsa osinthika makonda omwe amapereka chiwongolero kwa makasitomala momwe akufuna kuti zinthu ndi ntchito ziziperekedwa.
• Mapulatifomu a e-commerce akuphatikizanso ntchito zothandizira kulembetsa zomwe ogulitsa pamsika pawokha angagwiritse ntchito kuti apereke ntchito zolembetsa kwa makasitomala awo okhulupirika.
• Bizinesi yobweretsera ikukula mwachangu pomwe makasitomala ambiri amalembetsa kuchuma chomwe akufuna.
• Mayiko osankhidwa omwe ali m'magawo omwe akutukuka kumene atha kukhazikitsa malamulo oteteza ogwiritsa ntchito intaneti atsopano ku machitidwe achipongwe kumayendedwe olembetsa.
• Anthu ambiri amagawana maakaunti awo olembetsa pakati pa anzawo ndi achibale awo. Izi zitha kupangitsa makampani kutsata kapena kuletsa kugwiritsa ntchito akaunti kuti achepetse mwayi wogawana nawo.  

Mafunso oyenera kuwaganizira

• Ndi njira zina ziti zomwe makampani angawonetsetse kuti njira yolembetsa imapindulitsa makasitomala ndi kampani?
• Kodi njira yolembetsa ingasinthe bwanji ubale wamakasitomala ndi makampani?