Kulembetsa kwamasewera: Tsogolo lamakampani amasewera

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Kulembetsa kwamasewera: Tsogolo lamakampani amasewera

Kulembetsa kwamasewera: Tsogolo lamakampani amasewera

Mutu waung'ono mawu
Makampani amasewera akulandira mtundu watsopano wabizinesi—kulembetsa—kupititsa patsogolo luso la osewera.
    • Author:
    • Dzina la wolemba
      Quantumrun Foresight
    • January 15, 2022

    Chidule cha chidziwitso

    Makampani amasewera akukumana ndi kusintha kwakukulu pamitundu yolembetsa, kusintha momwe masewera amafikira ndikusangalalira. Kusinthaku kukukulitsa kuchuluka kwamasewera, kulimbikitsa anthu omwe akutenga nawo mbali komanso kulimbikitsa makampani kupanga masewera osiyanasiyana. Komabe, imabweretsanso zovuta, monga kuchuluka kwa nthawi yowonekera komanso kugwiritsa ntchito mphamvu, komanso kufunikira kwa malamulo atsopano oteteza ogula ndikuthandizira makampani ang'onoang'ono amasewera.

    Kulembetsa kwamasewera

    M'zaka makumi awiri zapitazi, zosokoneza ziwiri zazikulu, kuyesa-musanayambe kugula ndi kusewera kwaulere, zawoneka muzamalonda amalonda a kanema. Ndipo tsopano, zizindikilo zonse zikuwonetsa kuti zolembetsa zikukhala mtundu wabizinesi womwe umasokoneza bizinesi.

    Kulembetsa kwabweretsa anthu atsopano m'makampani amasewera. Kutengera ndi momwe mabizinesi olembetsa apindulira magawo ena, makampani amasewera akugwiritsa ntchito kwambiri mtunduwu pamitu yawo yosiyanasiyana yamasewera. Makamaka, momwe ma bizinesi olembetsa amakhalira ndi zokonda zamakasitomala zomwe zimayenderana bwino ndi omwe amapereka chithandizo kwawapangitsa kukhala opambana kwambiri poyerekeza ndi mabizinesi ena. 

    Kuphatikiza apo, kumasuka kwa zolembetsa kumathandizidwa ndi mitundu yosiyanasiyana ya ogula omwe amatha kupeza masewera amasewera, ndi nsanja zatsopano zomwe zimapereka masewera pa mafoni am'manja, makompyuta, mahedifoni, ndi ma TV. Mwachitsanzo, Amazon Luna ndi nsanja yochokera pamtambo yomwe imayendetsa masewera omwe angotulutsidwa kumene ku zida zosiyanasiyana. Ntchito yolembetsa ya Apple Arcade imatsegula masewera opitilira 100 omwe amatha kuseweredwa pazida zosiyanasiyana za Apple. Google's Stadia nsanja, komanso Netflix, awonetsa chidwi chawo pakupanga zotsatsa zolembetsa.

    Zosokoneza

    Mtundu wolembetsa umapereka mwayi wofufuza masewera osiyanasiyana pamtengo wokhazikika. Izi zitha kupangitsa kuti pakhale masewera osiyanasiyana chifukwa osewera sakhala ndi mtengo wokwera wamasewera apaokha. Kuphatikiza apo, chitsanzochi chikhoza kulimbikitsa gulu lochita masewera olimbitsa thupi komanso lochita masewera olimbitsa thupi pamene cholepheretsa kulowa nawo masewera atsopano ndi osiyanasiyana chikutsitsidwa.

    Kuchokera kumalingaliro amakampani, njira yolembetsera imapereka ndalama zokhazikika komanso zodziwikiratu, zomwe zitha kukhala zofunika kwambiri pakukhazikika kwachuma kwamakampani amasewera. Chitsanzochi chikhoza kukhudzanso njira zachitukuko zamakampaniwa. Pokhala ndi laibulale yotakata yamasewera yomwe ingaperekedwe, makampani atha kukhala okonzeka kuyika pachiwopsezo ndikupanga masewera apadera, omwe mwina sakanatha kupeza ndalama pansi pamtundu wanthawi zonse wolipira pamasewera. 

    Kwa maboma, kukwera kwa olembetsa amasewera kumatha kukhala ndi tanthauzo pakuwongolera ndi misonkho. Pamene chitsanzochi chikuchulukirachulukira, maboma angafunikire kuganizira momwe angayendetsere mautumikiwa kuti ateteze ogula, makamaka pamitengo yabwino komanso kupezeka. Kuonjezera apo, ndalama zokhazikika kuchokera ku zolembetsa zimatha kupereka gwero lodalirika la ndalama za msonkho. Komabe, maboma ayeneranso kuganizira momwe angathandizire makampani ang'onoang'ono amasewera omwe angavutike kuti apikisane nawo pamsika wolembetsa. 

    Zotsatira za kulembetsa kwamasewera

    Zomwe zimakhudzidwa ndi zolembetsa zamasewera zitha kukhala:  

    • Kupanga ma franchise okulirapo, okwera mtengo, komanso okhumbira kwambiri chifukwa chakuchulukirachulukira kwa ndalama zomwe mwalembetsa.
    • Makampani amasewera amasinthanso mizere yawo ya digito ndi zinthu zakuthupi kuti apereke phindu lalikulu pakulembetsa kwawo kapena kupanga magawo angapo olembetsa. 
    • Makampani ena atolankhani kunja kwa masewera omwe amayesa kulembetsa kapena kuyang'ana kuti agwirizane ndi nsanja zolembetsera zamakampani amasewera.
    • Mwayi watsopano wantchito m'makampani amasewera popeza makampani amafunikira antchito ambiri kuti aziyang'anira ndi kusamalira malaibulale akuluakulu amasewera omwe amaperekedwa ndi olembetsa.
    • Masukulu omwe amapereka masewera osiyanasiyana ophunzirira kwa ophunzira pamtengo wotsika.
    • Kuthekera kwa kuchuluka kwa nthawi yowonera ngati kuchuluka kwamasewera omwe akupezeka polembetsa, zomwe zimadzetsa nthawi yochuluka yowonongera masewera komanso kucheperako kuzinthu zina.
    • Ukadaulo watsopano wothandizira mtundu wolembetsa, monga ntchito zotsogola zotsatsira masewera, zomwe zimatsogolera kumasewera abwinoko.
    • Kuchuluka kwa mphamvu zogwiritsira ntchito mphamvu monga kukwera kwa masewera chifukwa cha kulembetsa kungapangitse kuti zipangizo zambiri zizigwiritsidwa ntchito komanso mphamvu zambiri zimagwiritsidwa ntchito.

    Mafunso oyenera kuwaganizira

    • Kodi mukuganiza kuti mtundu wabizinesi wolembetsa wamasewera upitilize kusintha bwanji msika wamasewera?
    • Pazaka khumi zikubwerazi, kodi mukuganiza kuti masewera onse adzakhala ndi chinthu cholembetsa?

    Maumboni anzeru

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