Kugulitsa ma virus ndi kuwonekera: Zokonda ndi ma spikes chain

• Author:
• Dzina la wolemba

  Quantumrun Foresight
• August 31, 2023

Kuzindikira kwakukulu

Zolemba kapena zomwe zili ndi ma virus zimadziwika kuti zimayendetsa kukwera kwakukulu kwa kufunikira kwa zinthu komanso zovuta zapagulu, zomwe zimadziwika kuti Bullwhip Effect. Komabe, njirayi ikhoza kubweretsa kusakhutira kwa ogula, makamaka ngati bizinesi yaying'ono ikuvutikira kukwaniritsa zofunikira zazikuluzi. Kuti mupewe vutoli, ogulitsa amatha kugwiritsa ntchito zida zomvera ndi kuyang'anira anthu kuti azitsatira momwe zinthu zawo zikuwululidwa ndikukambidwa pa intaneti.

Kugulitsa kwa ma virus komanso kuwonekera

Kukwera kwa malo ochezera a pa Intaneti kwasintha malonda, chifukwa ma virus amatha kuchulukitsa kuchuluka kwa zinthu zomwe zikufunika, zomwe zimapangitsa kuti pakhale zovuta. Chodabwitsa ichi, chomwe chimadziwika kuti Bullwhip Effect, chimachitika pamene kusintha kwakung'ono kwa kufunikira kwa ogulitsa kumabweretsa kusinthasintha kwakukulu pamagulu apamwamba a chain chain. Zitsanzo ngati vidiyo ya Nathan Apodoca ya viral yomwe imayambitsa kusowa kwa madzi a kiranberi komanso ma tweet omwe akukulitsa malonda a White Claw hard seltzer akuwonetsa mphamvu zamawayilesi pakuyendetsa kufunikira. 

Komanso, ogwiritsa ntchito pazama TV amafotokoza za kuchepa komanso masitolo ochititsa manyazi omwe sangathe kukwaniritsa zofunikira, ngakhale kuchepako sikungathe kuwongolera. Ma brand ang'onoang'ono amakumana ndi vuto lalikulu chifukwa chokhala ndi nthawi yayitali pakupanga ndi kupanga. Kumayambiriro kwa chaka cha 2022, mtundu wonunkhira wa Phlur udabweranso, wotsogolera Chriselle Lim akutsogolera. Kununkhira kwawo koyamba kudayamba kutchuka pa TikTok, kugulitsa mkati mwa maola asanu ndikusiya anthu opitilira 200,000 pamndandanda wodikirira kwa miyezi ingapo mpaka atabwezeretsedwa. 

Kufunika kwakukulu kwa malondawo kunathandiza kwambiri kuti Phlur apeze malo a alumali kwa ogulitsa otchuka monga Sephora, Selfridges, ndi Anthropologie. Kupambana kwachangu kwa Phlur kumagwira ntchito ngati pulani komanso chenjezo kwa ma brand omwe akufuna kupititsa patsogolo mphamvu zogulitsa za TikTok kuti agulitse malonda ndikufikira omvera atsopano ndikupewa kuchedwa kwakukulu pakukwaniritsa zomwe makasitomala akufuna. Kuti athetse mavutowa, makampani opanga digito ndi mapulogalamu a mapulogalamu amapereka zida zomwe zimayang'anira chikhalidwe cha anthu ndi chikhalidwe cha anthu, zomwe zimathandiza mabizinesi kusintha maunyolo awo operekera zinthu pogwiritsa ntchito nthawi yeniyeni. 

Zosokoneza

Chimodzi mwazinthu zofunika kuziganizira pakufunika koyendetsedwa ndi chikhalidwe cha anthu ndikusintha kwa machitidwe a ogula komanso kuchuluka kwamphamvu kwa omwe amasokoneza ma TV. Ogula ali ndi mwayi wopeza zambiri, zomwe zikuchitika, ndi malingaliro azinthu, kupereka mwayi ndi zovuta. Ogula amatha kupeza zatsopano, koma amakhalanso pachiwopsezo cha kutengeka kapena kuphonya mtengo weniweni. Zimakhala zofunikira kuti anthu azikhala ndi diso lozindikira komanso luso loganiza mozama kuti azitha kuyang'ana pazama media ndikupanga zisankho zodziwitsa.

Kwa mabizinesi, kutha kuyang'anira ndikuyankha kufalikira kwapa media media munthawi yeniyeni ndikofunikira kuti mukhalebe opikisana ndikukwaniritsa zomwe makasitomala amafuna. Kuphatikiza apo, makampani akuyenera kuyika ndalama pakuwongolera koyenera kwa chain chain, kuwonetsetsa kuti atha kuthana ndi ma spikes adzidzidzi popanda kusokoneza kupezeka kwazinthu komanso kukhutitsidwa kwamakasitomala. Kugunda kwa ma virus kumawonetsa kufunikira kokonzekera bwino ndikuwongolera kuti mupewe kuchedwa kapena mikangano, zomwe zingayambitse kuletsa mtundu.

Pakadali pano, zinthu zambiri zikafika pakudziwika bwino pazama media, maboma atha kuthandizira kupanga malamulo ndi machitidwe omwe amateteza ogula kuzinthu zachinyengo zamalonda ndikuwonetsetsa kuti mabizinesi akupikisana mwachilungamo. Kuphatikiza apo, maboma atha kuthandizira njira zomwe zimalimbikitsa kuwerengera kwa digito ndikupatsanso anthu maluso ofunikira kuti azitha kuyendetsa bwino ma TV. Polimbikitsa malo ochitira zinthu momveka bwino komanso oyankha, maboma angathandize kuti ogula akhulupirire zamalonda zomwe zimayendetsedwa ndi chikhalidwe cha anthu pomwe akuwateteza ku zoopsa kapena kuzunzidwa.

Zotsatira za kugulitsa ma virus ndi kuwonekera

Zotsatira zokulirapo pakugulitsa ma virus ndi kuwonekera kungaphatikizepo: 

• Makasitomala amapeza ndikupeza zinthu zomwe mwina sizinanyalanyazidwe mwanjira ina, kukulitsa zosankha ndikusamalira zokonda zosiyanasiyana.
• Malo ochezera a pa Intaneti omwe amapereka njira yotsika mtengo komanso yofikirika kwa mabizinesi ang'onoang'ono kuti awonetsere zinthu zawo, kuwapangitsa kuti azitha kupikisana pamasewera omwe ali ndi ma brand okhazikika.
• Mwayi wa akatswiri otsatsa malonda a digito, opanga zinthu, olimbikitsa, ndi nsanja za e-commerce.
• Malo ochezera a pa Intaneti amalola kulankhulana kwachindunji ndi kolumikizana pakati pa malonda ndi ogula, kulimbikitsa maubwenzi olimba, zokumana nazo zaumwini, komanso kukhutira kwamakasitomala.
• Makasitomala amagawana zambiri, ndemanga, ndi zomwe akumana nazo, kupereka kuwonekera bwino komanso kuthandiza ena kupanga zisankho zogula mozindikira.
• Chikhalidwe cha kudya kosalekeza ndi kukonda chuma, kumene anthu amamva kuti akukakamizika kupeza nthawi zonse ndikuwonetsa zomwe zachitika posachedwa.
• Kukakamizika kwa opanga ndi ogulitsa kuti akwaniritse nthawi zosayembekezereka zomwe zimapangitsa kuti anthu azigwiritsidwa ntchito molakwika komanso kusagwira bwino ntchito.
• Kuchulukitsa kagwiritsidwe ntchito ka zinthu, kuwononga zinyalala, komanso kutulutsa mpweya wa kaboni pomwe zinthu zambiri zikupangidwa mochuluka.
• Andale amatengera njira zama virus zama brand, zomwe zimapangitsa kuti anthu asokoneze kapena kusokoneza.

Mafunso oyenera kuwaganizira

• Kodi malo ochezera a pa Intaneti amakupangitsani bwanji kugula chinthu china kapena ntchito inayake?
• Kodi ma brand ena amagwiritsa ntchito bwanji ma virus kukulitsa makasitomala awo?