Media zopangira makampani: mbali yabwino ya deepfakes

ZITHUNZI CREDIT:
Chithunzi cha ngongole
iStock

Media zopangira makampani: mbali yabwino ya deepfakes

Media zopangira makampani: mbali yabwino ya deepfakes

Mutu waung'ono mawu
Ngakhale mbiri yodziwika bwino ya deepfakes, mabungwe ena akugwiritsa ntchito ukadaulo uwu bwino.
    • Author:
    • Dzina la wolemba
      Quantumrun Foresight
    • January 2, 2023

    Chidule cha chidziwitso

    Ukadaulo wapa media kapena ukadaulo wa deepfake wadzipangira mbiri yoyipa chifukwa chogwiritsa ntchito zabodza komanso zabodza. Komabe, makampani ndi mabungwe ena akugwiritsa ntchito ukadaulo wokulirapowu kupititsa patsogolo ntchito, kupanga mapulogalamu abwinoko ophunzitsira, komanso kupereka zida zothandizira.

    Corporate synthetic media context

    Mitundu yambiri yamakanema opangidwa kapena kusinthidwa ndi luntha lochita kupanga (AI), nthawi zambiri kudzera pakuphunzira pamakina komanso kuphunzira mozama, akugwiritsiridwa ntchito mochulukirachulukira pamabizinesi osiyanasiyana. Pofika chaka cha 2022, mapulogalamuwa amakhala ndi othandizira, ma chatbots omwe amapanga mawu ndi malankhulidwe, komanso anthu enieni, kuphatikiza woyambitsa Instagram wopangidwa ndi makompyuta Lil Miquela, Colonel Sanders 2.0 wa KFC, ndi Shudu, wapamwamba kwambiri wa digito.

    Synthetic media ikusintha momwe anthu amapangira ndikuwonera zomwe zili. Ngakhale zitha kuwoneka ngati AI ilowa m'malo mwaopanga anthu, ukadaulo uwu ukhoza kupangitsa demokalase kupanga zinthu zatsopano komanso zatsopano m'malo mwake. Makamaka, kupitiliza kwaukadaulo pazida / nsanja zopangira media kupangitsa kuti anthu ambiri azitha kupanga zinthu zapamwamba popanda kufunikira ndalama zamakanema a blockbuster. 

    Kale, makampani akutengerapo mwayi pazomwe akupanga media akupereka. Mu 2022, zolemba zoyambira Descript zidapereka ntchito yomwe imalola ogwiritsa ntchito kusintha mizere yamawu omwe amalankhulidwa muvidiyo kapena podcast posintha zolemba. Pakadali pano, AI yoyambitsa Synthesia imathandizira makampani kupanga makanema ophunzitsira antchito m'zilankhulo zingapo posankha kuchokera kwa owonetsa osiyanasiyana ndikuyika zolemba (2022).

    Kuphatikiza apo, ma avatar opangidwa ndi AI atha kugwiritsidwa ntchito mopitilira zosangalatsa. Kanema wa HBO Welcome to Chechnya (2020), kanema wonena za gulu la LGBTQ lomwe akuzunzidwa ku Russia, adagwiritsa ntchito ukadaulo wozama kwambiri kuti aphimbe nkhope za omwe adafunsidwawo ndi omwe adachita zisudzo kuti ateteze zomwe akudziwa. Ma avatara a digito akuwonetsanso kuthekera kochepetsera tsankho komanso tsankho panthawi yolembera anthu ntchito, makamaka makampani otseguka kuti alembe antchito akutali.

    Zosokoneza

    Kugwiritsa ntchito ukadaulo wa deepfake kumapereka mwayi wopezeka, ndikupanga zida zatsopano zomwe zimathandiza anthu olumala kukhala odziyimira pawokha. Mwachitsanzo, mu 2022, Microsoft Seeing.ai ndi Google's Lookout zidagwiritsa ntchito mapulogalamu othandizira oyenda oyenda pansi. Mapulogalamu apanyanja awa amagwiritsa ntchito AI pozindikira komanso mawu opangidwa kuti afotokoze zinthu, anthu, komanso chilengedwe. Chitsanzo china ndi Canetroller (2020), wowongolera nzimbe wa haptic yemwe angathandize anthu omwe ali ndi vuto loyang'ana kuyang'ana zenizeni zenizeni potengera kuyanjana kwa nzimbe. Ukadaulowu utha kupangitsa kuti anthu omwe ali ndi vuto losawona azitha kuyang'ana malo enieni posamutsa luso ladziko lenileni kupita kudziko lenileni, ndikupangitsa kuti likhale lofanana komanso lopatsa mphamvu.

    M'malo opangira mawu, mu 2018, ofufuza adayamba kupanga mawu opangira anthu omwe ali ndi Amyotrophic Lateral Sclerosis (ALS), matenda a minyewa omwe amakhudza ma cell a mitsempha omwe amayendetsa mwakufuna kwa minofu. Mawu opangidwa amalola anthu omwe ali ndi ALS kuti azilankhulana komanso kukhala olumikizana ndi okondedwa awo. Gulu la Foundation Gleason, lokhazikitsidwa kwa Steve Gleason, yemwe kale anali wosewera mpira wa ALS, amapereka luso lamakono, zipangizo, ndi ntchito kwa anthu omwe ali ndi matendawa. Akugwiranso ntchito ndi makampani ena kuti athe kupanga zochitika zamtundu wa AI zopangidwa ndi AI makamaka kwa anthu omwe ali ndi ALS.

    Pakadali pano, vocaLiD yoyambira yaukadaulo ya voicebank imagwiritsa ntchito ukadaulo wophatikizira mawu kuti ipange mawu apadera pazida zilizonse zomwe zimasintha mawu kukhala mawu kwa iwo omwe ali ndi vuto lakumva komanso kulankhula. Mawu ozama angagwiritsidwenso ntchito pazithandizo za anthu omwe ali ndi vuto lolankhula kuyambira pomwe anabadwa.

    Zotsatira zamakampani opangira media

    Zotsatira zazikulu za media zopangira pa ntchito ya tsiku ndi tsiku ndikugwiritsa ntchito zingaphatikizepo: 

    • Makampani omwe amagwiritsa ntchito media zopangira kuti azilumikizana ndi makasitomala angapo nthawi imodzi, pogwiritsa ntchito zilankhulo zingapo.
    • Mayunivesite omwe amapereka nsanja za digito kuti alandire ophunzira atsopano ndikupereka mapulogalamu aumoyo ndi maphunziro amitundu yosiyanasiyana.
    • Makampani ophatikiza ophunzitsa opangira pa intaneti komanso mapulogalamu odziphunzitsa okha.
    • Othandizira opangira ma Synthetic akupezeka kwambiri kwa anthu omwe ali ndi vuto laumphawi ndi matenda amisala kuti akhale owongolera awo ndi othandizira awo.
    • Kuwuka kwa m'badwo wotsatira wa metaverse AI osonkhezera, otchuka, ojambula, ndi othamanga.

    Mafunso oyenera kuwaganizira

    • Ngati mwayesa luso lazopangapanga zama media, phindu lake ndi zolephera zake ndi zotani?
    • Ndizinthu zina ziti zomwe zitha kugwiritsidwa ntchito ndiukadaulo wokulirapo m'makampani ndi masukulu?

    Maumboni anzeru

    Maulalo otsatirawa otchuka ndi mabungwe adanenedwa kuti adziwe izi: