Pomwe a Gen Zers ayamba kugwira ntchito, atsogoleri amakampani amayenera kuwunika momwe amagwirira ntchito, ntchito zawo, ndi maubwino omwe amapereka kuti alembere bwino ndikusunga antchito achichepere.
Gen Z m'malo antchito
Gen Zs, gulu la anthu lobadwa pakati pa 1997 mpaka 2012, likulowa mwachangu pamsika, kulimbikitsa mabizinesi kuti asinthe momwe amagwirira ntchito komanso chikhalidwe chamakampani. Mamembala ambiri am'badwo uno amafuna ntchito yoyendetsedwa ndi cholinga komwe amadzimva kuti ali ndi mphamvu ndipo amatha kusintha bwino, kuwapangitsa kuti aziyika patsogolo ntchito zamakampani omwe adzipereka kusintha chilengedwe ndi chikhalidwe. Kuphatikiza apo, a Gen Z amalimbikitsa mwachangu kuti azikhala okhazikika m'miyoyo yawo yachinsinsi komanso yaukadaulo.
Ogwira ntchito ku Gen Z samawona ntchito ngati udindo chabe waluso koma mwayi woti akule payekha komanso mwaukadaulo. Mu 2021, Unilever idakhazikitsa pulogalamu ya Tsogolo la Ntchito, yomwe ikufuna kuyika ndalama mumitundu yatsopano yogwirira ntchito komanso mapulogalamu opititsa patsogolo luso la ntchito. Pofika chaka cha 2022, kampaniyo yakhala ikugwira ntchito zambiri kwa antchito ake ndipo ikufufuza njira zatsopano zowathandizira. Mwayi wosiyanasiyana womwe Unilever adafufuza ukuphatikiza mgwirizano ndi makampani ena, monga Walmart, kuti azindikire njira zantchito ndi malipiro ofanana. Unilever ikudzikonzekeretsa kuti ikhale yopambana kwa nthawi yayitali ndikuyika ndalama kwa ogwira ntchito ake ndikusungabe cholinga chake.
Zosokoneza
Ogwira ntchito achicheperewa amafunafuna malo ogwira ntchito omwe amapereka makonzedwe osinthika a ntchito, kuyankha kwachilengedwe, mwayi wopititsa patsogolo ntchito, komanso kusiyanasiyana kwa antchito. Komanso, Gen Z ndi:
- Mbadwo woyamba wa mbadwa zenizeni za digito, zomwe zimawapanga kukhala pakati pa ogwira ntchito zaukadaulo kwambiri paofesi.
- Mbadwo wopanga komanso wopatsa chidwi, womwe umabweretsa zida zambiri zatsopano kapena mayankho kumabizinesi.
- Tsegulani ku AI ndi automation mu ogwira ntchito; ali okonzeka kuphunzira ndikuphatikiza zida zosiyanasiyana.
- Osagwirizana ndi kufunikira kwa kusiyanasiyana, kuyanjana, komanso kuphatikizika pantchito, ndikugogomezera kwambiri malo ogwira ntchito.
Kuphatikiza antchito a Gen Z kuntchito kumabwera ndi zabwino zambiri. Kuphatikiza apo, mabizinesi atha kupereka mwayi wolimbikitsa ogwira ntchito, monga nthawi yolipidwa kuti adzipereke pazochitika zachilengedwe, kufananiza zopereka ku mabungwe othandiza zachilengedwe, komanso kukhazikitsa malo osinthika ogwirira ntchito.
Zotsatira za Gen Z kuntchito
Zotsatira zambiri za Gen Z kuntchito zingaphatikizepo:
- Kusintha kwa chikhalidwe cha ntchito zachikhalidwe. Mwachitsanzo, kusintha sabata lantchito lamasiku asanu kukhala sabata lantchito lamasiku anayi ndikuyika patsogolo masiku ovomerezeka atchuthi ngati kukhala ndi thanzi labwino.
- Zothandizira zaumoyo wamaganizidwe ndi phukusi zopindulitsa kuphatikiza upangiri kukhala zinthu zofunika pakubweza kwathunthu.
- Makampani omwe ali ndi antchito odziwa kulemba ndi digito omwe ali ndi antchito ambiri a Gen Z, motero amalola kuphatikizika kosavuta kwa matekinoloje opangira nzeru.
- Makampani akukakamizika kupanga malo ovomerezeka ogwirira ntchito popeza ogwira ntchito ku Gen Z amatha kugwirizanitsa kapena kujowina mabungwe ogwira ntchito.
Mafunso oti muyankhepo
- Kodi mukuganiza kuti makampani angakope bwanji antchito a Gen Z?
- Kodi mabungwe angapangitse bwanji malo ogwirira ntchito ophatikizana kwa mibadwo yosiyanasiyana?
