Kugawa koseketsa kwatsopano: Kuseka pakufunika

• Author:
• Dzina la wolemba

  Quantumrun Foresight
• December 14, 2022

Chidule cha chidziwitso

Netflix yathandiza kudziwitsa anthu oseketsa kwa omvera padziko lonse lapansi kudzera mumasewera ake apadera. Mtundu watsopano wogawawu umadalira zambiri za omvera komanso malingaliro kuti agwirizane ndi nthabwala zamasewera ndi zomwe makasitomala amakonda. Zotsatira zanthawi yayitali za kusinthaku zitha kuphatikiza mwayi wambiri wa talente yapadziko lonse lapansi komanso nthabwala zazifupi.

Nkhani zatsopano zogawa zamasewera

Lingaliro loti zoseketsa zimangosangalatsa omvera a niche asintha kwambiri chifukwa cha kukhudzidwa kwa ntchito zotsatsira ngati Netflix. Mapulatifomu awa ayika nthabwala zoyimilira momveka bwino m'chikhalidwe chodziwika bwino, zomwe zimapangitsa kuti izi zitheke kupezeka kwa olembetsa ambiri. Mosiyana ndi kanema wawayilesi wanthawi zonse, pomwe zoseketsa sizinkachitika kawirikawiri, Netflix ndi ntchito zina zofananira zimapereka ziwonetserozi kwa mamiliyoni, kudutsa magulu azaka zosiyanasiyana komanso zikhalidwe zosiyanasiyana. 

Njira ya Netflix imaphatikizapo kugwiritsa ntchito kusanthula kwatsatanetsatane kwa data ndi ma aligorivimu kuti asankhe oseketsa ndikusintha zomwe zili kwa omvera ake. Oyang'anira makampani awonetsa kuti popanga zisankho zimayang'ana kwambiri kusanthula zomwe amakonda ndi machitidwe awo owonera m'malo mongodalira nyenyezi kapena mitundu yodziwika. Njirayi imalola Netflix kuzindikira maluso omwe akubwera ndi mitundu yomwe imagwirizana ndi omvera awo, ndikutsitsimutsa mosalekeza mndandanda wawo wamasewera. 

Chimphona chotsitsa chimagwiritsanso ntchito njira yapadera yogawa ndikupangira zomwe zili. M'malo mogawanitsa ziwonetsero kutengera mitundu yakale kapena kugwiritsa ntchito ma metrics monga mbiri ya director kapena cast star, Netflix amagwiritsa ntchito kusanthula kwamaganizidwe. Njira iyi imaphatikizapo kuwunika momwe chiwonetsero chimamvekera, ndikuchiyika kukhala chabwino, chachisoni, kapena chokweza, pakati pa ena. Njirayi imathandizira Netflix kuti ipangire zomwe zimagwirizana kwambiri ndi zomwe owonera amakonda kapena zomwe amakonda, ndikuchoka pagawo lodziwika bwino la omvera. Zotsatira zake, Netflix imatha kupereka mitundu yosiyanasiyana yazoseketsa, zosinthidwa sabata iliyonse, kuti zigwirizane ndi zokonda zosiyanasiyana za omvera padziko lonse lapansi.

Zosokoneza

Njira ya Netflix pakugawa kwanthabwala, yokhala ndi kusakanikirana kwapadera kwa ola limodzi ndi magawo amphindi 30 ndi 15 amphindi, imathandizira kusiyanasiyana kwa magwiritsidwe a omvera ake. Mawonekedwe aafupiwa amakhala ngati zosangalatsa zofulumira, zomwe zimagwirizana bwino ndi moyo wotanganidwa wa owonera. Kukula kwa Netflix kukhala nthabwala zapadziko lonse lapansi ndi chinthu china chofunikira, chomwe chikuwonetsa zilankhulo zisanu ndi ziwiri.

Komabe, zovuta, monga zonena za kusalingana kwa malipiro, makamaka pakati pa azimayi amasewera achi Africa-America, abuka. Mayankho a Netflix akuwonetsa kudalira kwawo pa data ndi kusanthula kwa omvera pazosankha zamalipiro, komanso kudzipereka pakuwonjezera zomwe zili kuchokera kwa azimayi amasewera akuda. Izi zikugogomezera kufunikira kolinganiza zisankho zoyendetsedwa ndi data ndi chidwi pazachilungamo komanso zoyimira mumakampani azosangalatsa.

Kupambana kwa Netflix sikunadziwike ndi nsanja zina. Dry Bar Comedy, njira ya YouTube yokhala ndi olembetsa ambiri, imapereka laibulale yazamasewera oyimirira 250, opezeka kudzera pa YouTube, tsamba lawo, komanso mgwirizano ndi Amazon Prime Video ndi Comedy Dynamics, Dry Bar Comedy. Komabe, Dry Bar imadzisiyanitsa poyang'ana "zaukhondo," zomwe zimakonda banja, kupangitsa nthabwala kupezeka kwa anthu ambiri, osiyanasiyana. 

Kwa oseketsa payekhapayekha, nsanja izi zimapereka mwayi womwe sunachitikepo kuti ufikire anthu padziko lonse lapansi ndikuwonetsa masitayelo akuseketsa osiyanasiyana. Kwa makampani omwe ali mgulu lazosangalatsa, mtunduwu umapereka template yopambana: kugwiritsa ntchito nsanja za digito kuti zigawidwe mokulira, zopatsa utali wosiyanasiyana kuti zigwirizane ndi zomwe amakonda owonera, komanso kuyang'ana kwambiri kuphatikiza ndi kusiyanasiyana pakupanga zomwe zili. Maboma ndi opanga mfundo angafunikirenso kuganizira zotsatira za mchitidwewu, makamaka potsata malamulo omwe amaonetsetsa kuti anthu alipidwa mwachilungamo komanso oyimira m'malo osangalatsa a digito komanso padziko lonse lapansi.

Zotsatira zakugawa kwamasewera atsopano

Zowonjezereka pakugawa kwanthabwala zatsopano zingaphatikizepo:

• Mitundu yosiyanasiyana yamasewera (talente yapadziko lonse lapansi) ikuyambitsidwa kumasewera ochezera kudzera pawailesi yakanema; mwachitsanzo, oseketsa a TikTok, oseketsa a Twitch, etc.
• Cable TV ikukhazikitsa mgwirizano wapadera ndi malo ochezera a pa TV ndi ma tchanelo kuti azitha kuchititsa zoseketsa.
• Anthu akuchulukirachulukira kwa oseketsa ndi masitaelo a nthabwala ochokera kumayiko akunja ndi zigawo.
• Zoseketsa zambiri kukhala otchuka, kulamula malipiro ochulukirachulukira komanso ma contract anthawi yayitali ofanana ndi nyengo zotsatizana.
• Kudetsa nkhawa za kukopera komanso nkhani zamalonda pomwe oseketsa akulowa zokambirana ndi ntchito zotsatsira pazapadera za sabata.
• Kuwonjezeka kwa zofuna za chipukuta misozi ndi kusiyanasiyana kwamakampani opanga ma comic.

Mafunso oyenera kuwaganizira

• Kodi mukuganiza kuti ochita nthabwala angateteze bwanji zomwe ali nazo kudzera mwa ogawa angapo?
• Mukuganiza kuti kugawa koseketsa kudzakhala bwanji demokalase pazaka zitatu zikubwerazi?