Chifukwa chiyani makampani ena amakhala zaka mazana ambiri pomwe ena samapanga chaka chonse asanasiye? Limeneli si funso losavuta kuyankha, komanso ndi funso lomwe likulandira chidwi kwambiri kuposa kale.

Chifukwa chiyani?

Chifukwa makampani akulephera mwachangu masiku ano kuposa momwe amachitira zaka makumi angapo zapitazo. Malinga ndi kafukufuku wa Dartmouth, wopangidwa ndi pulofesa Vijay Govindarajan ndi Anup Srivastava, makampani a Fortune 500 ndi S&P 500 omwe adatchulidwa pa stock exchange isanafike 1970 anali ndi mwayi 92% wokhala ndi moyo zaka zisanu zotsatira, pomwe makampani omwe adalembedwa kuyambira 2000 mpaka 2009 anali ndi mwayi wopulumuka. 63% mwayi wokhala ndi moyo. Kutsika uku sikungatheke posachedwa.

Kodi moyo wautali wamakampani ndi chiyani?

Tisanazindikire vutolo, m'pofunika kumvetsa funsolo. Moyo wautali wamakampani kapena mabungwe amaphunzira zinthu zomwe zimapangitsa kuti mabungwe azikhala okhazikika, motero amakhalabe akugwira ntchito pakapita nthawi. 'Kutalika liti' ndi muyeso wachibale womwe umadalira makampani omwe kampaniyo imagwira ntchito; mwachitsanzo, makampani omwe amagwira ntchito kubanki kapena inshuwaransi amakonda kukhala kwazaka zambiri, pomwe kampani yaukadaulo kapena yamafashoni imatha kukhala zaka zingapo kapena makumi angapo ngati ali ndi mwayi.

Chifukwa chiyani moyo wautali wamakampani uli wofunikira

Blockbuster, Nokia, Blackberry, Sears-nthawi ina, makampaniwa adapanga njira zawo kuti akhale zimphona zamagawo awo. Masiku ano, zochitika zakufa kwawo zakhala nkhani zochenjeza kusukulu, koma nthawi zambiri, nthanozi zimasiya chifukwa chomwe kulephera kwamakampaniwa kuli kowononga kwambiri.

Kupatula kuwonongeka kwachuma kwa eni ake omwe ali ndi masheya, kampani ikalowetsa, makamaka mabungwe akulu, zotayika zomwe amasiya m'njira yopumira, luso lotayika, ubale wosweka wa ogula ndi ogulitsa, komanso katundu wowonongeka amawononga chuma chambiri. kuti anthu sadzachira.

Kupanga kampani yokhalitsa

Kukhalitsa kwamakampani kumapangidwa ndi zinthu zambiri zomwe zili muulamuliro wamakampani ndi zina. Izi ndi zomwe akatswiri a Quantumrun adazindikira patatha zaka zambiri akufufuza njira zabwino zamakampani osiyanasiyana m'magawo osiyanasiyana.

Timagwiritsa ntchito izi popanga malipoti athu apachaka amakampani ndipo timazigwiritsa ntchito ngati Corporate Longevity Assessment zomwe tafotokozazi. Koma kuti mupindule ndi inu, owerenga, tafotokoza mwachidule zomwe zili m'ndandanda, kuyambira ndi zinthu zomwe makampani sangawongolere zinthu zomwe makampani amatha kuchitapo kanthu NDI kuchokera pazifukwa zomwe zimagwira ntchito makamaka kumakampani akuluakulu kupita kuzinthu zomwe zimagwira ntchito ngakhale choyambitsa chaching'ono.

* Poyamba, makampani akuyenera kuwunika momwe amakhalira ndi moyo wautali wamakampani omwe amakhudzidwa kwambiri ndi maboma omwe amagwira ntchito pansi pawo. Zinthu izi zikuphatikizapo:

Kulamulira kwa boma

Kodi mulingo waulamuliro wa boma (malamulo) ntchito za kampaniyo ndi zotani? Makampani omwe amagwira ntchito m'mafakitale omwe amalamulidwa kwambiri amakhala otetezedwa kwambiri kuti asasokonezedwe chifukwa zotchinga zolowera (potengera mtengo ndi kuvomerezedwa ndi malamulo) ndizokwera kwambiri kwa omwe alowa kumene. Kupatulapo kuli komwe makampani omwe akuchita nawo mpikisano amagwira ntchito m'maiko omwe alibe zolemetsa zazikulu zowongolera kapena kuyang'anira.

Kukopa andale

Kodi kampaniyo imayika ndalama zambiri pokopa boma m'dziko kapena m'maiko omwe amagwira ntchito zawo zambiri? Makampani omwe ali ndi mwayi wokopa ndi kulimbikitsa ndale ndi zopereka za ndale amakhala otetezedwa ku kusokonezedwa kwa machitidwe akunja kapena olowa kumene, chifukwa amatha kukambirana malamulo abwino, kuphwanya misonkho, ndi maubwino ena okhudzidwa ndi boma.

Ziphuphu zapakhomo

Kodi kampaniyo ikuyembekezeka kutenga nawo gawo pakuchita katangale, kupereka ziphuphu kapena kuwonetsa kukhulupirika kotheratu pandale kuti ipitilize kuchita bizinesi? Zogwirizana ndi zomwe zidachitika m'mbuyomu, makampani omwe amagwira ntchito m'malo omwe katangale ndi gawo lofunikira pochita bizinesi ali pachiwopsezo cholandidwa mtsogolo kapena kulanda katundu wovomerezedwa ndi boma.

Strategic industry

Kodi kampaniyo imapanga zinthu kapena ntchito zomwe zimawoneka kuti ndizofunikira kwambiri ku boma ladziko lawo (monga Asilikali, zamlengalenga, ndi zina zotero)? Makampani omwe ali chuma chamtengo wapatali kudziko lawo amakhala ndi nthawi yosavuta kupeza ngongole, ndalama zothandizira, zothandizira, ndi kubwezeredwa panthawi yamavuto.

Umoyo wachuma m'misika yayikulu

Kodi thanzi lazachuma la dziko kapena mayiko omwe kampaniyo imapanga zoposa 50% ya ndalama zake ndi chiyani? Ngati dziko kapena mayiko omwe kampaniyo imapanga ndalama zoposa 50% ya ndalama zake akukumana ndi mavuto azachuma (nthawi zambiri amakhala chifukwa cha ndondomeko zachuma za boma), zikhoza kusokoneza malonda a kampani.

* Kenako, timayang'ana mawonekedwe amakampani osiyanasiyana kapena kusowa kwake. Monga momwe mlangizi aliyense wazachuma angakuuzeni kuti musiyanitse mbiri yanu yazachuma, kampani iyenera kusiyanasiyana komwe imagwira ntchito ndi omwe imachita nawo bizinesi. (Zodziwikiratu, kusiyanasiyana kwazinthu/ntchito sikuphatikizidwa pamndandandawu popeza tapeza kuti zidakhudza moyo wautali, mfundo yomwe tikambirana mu lipoti lina.)

Kugawa kwa ogwira ntchito apakhomo

Kodi kampaniyo imalemba antchito ambiri NDIKUTI imapeza antchitowo m'magawo ambiri/maboma/magawo? Makampani omwe amalemba antchito masauzande ambiri m'maboma/maboma/magawo angapo m'dziko linalake atha kukopa andale ochokera m'magawo angapo kuti achitepo kanthu m'malo mwake, ndikukhazikitsa malamulo oti bizinesiyo ipitirire.

Kupezeka kwadziko lonse

Kodi kampaniyo imapanga ndalama zochuluka bwanji kuchokera ku ntchito kapena malonda akunja? Makampani omwe amapanga gawo lalikulu la malonda awo kunja kwa dziko amakhala osasunthika kwambiri chifukwa cha kusokonekera kwa msika, chifukwa ndalama zomwe amapeza zimasiyanasiyana.

Makasitomala osiyanasiyana

Kodi makasitomala akampani amasiyanasiyana bwanji, kuchuluka kwake komanso mafakitale? Makampani omwe amapereka makasitomala ambiri omwe amalipira nthawi zambiri amatha kusintha kusintha kwa msika kusiyana ndi makampani omwe amadalira makasitomala (kapena m'modzi).

* Zinthu zitatu zotsatirazi zikuphatikiza ndalama zomwe kampani imachita pazatsopano. Zinthu izi nthawi zambiri zimakhala zogwirizana kwambiri ndi makampani opanga ukadaulo.

Bajeti yapachaka ya R&D

Ndi magawo otani a ndalama zomwe kampani amapeza zomwe zabwezedwa popanga zinthu zatsopano/ntchito/mabizinesi? Makampani omwe amaika ndalama zambiri muzofukufuku ndi chitukuko chawo (mogwirizana ndi phindu lawo) nthawi zambiri amapereka mwayi woposa wapakati wopanga zinthu, ntchito, ndi mabizinesi apamwamba kwambiri.

Chiwerengero cha amalonda

Kodi ma Patent onse a kampani ndi ati? Chiwerengero chonse cha ma patent omwe kampani ili nawo ndi mbiri yakale yomwe kampani idachita mu R&D. Ma patent ambiri amakhala ngati ngalande, kuteteza kampaniyo kwa omwe alowa kumene pamsika.

Kusintha kwa patent

Kuyerekeza kuchuluka kwa ma Patent omwe amaperekedwa pazaka zitatu poyerekeza ndi moyo wakampani. Kupeza ma Patent nthawi zonse kumasonyeza kuti kampani ikupanga zatsopano kuti ikhale patsogolo pa opikisana nawo ndi zomwe zikuchitika.

* Zogwirizana ndi zomwe zachitika popanga ndalama zatsopano, zinthu zinayi zotsatirazi zikuwunika momwe kampani ikuchitira zinthu zatsopano. Apanso, zinthu izi nthawi zambiri zimakhala zogwirizana kwambiri ndi makampani opanga ukadaulo.

Zatsopano zopereka pafupipafupi

Kodi zinthu zatsopano, mautumiki, ndi mabizinesi omwe akhazikitsidwa zaka zitatu zapitazi ndi ati? (Kuwongolera kwakukulu kwa zinthu zomwe zilipo kale, mautumiki, ndi zitsanzo zamalonda zimavomerezedwa.) Kutulutsa zatsopano zatsopano nthawi zonse kumasonyeza kuti kampani ikupanga zatsopano kuti ziyende bwino kapena zikhale patsogolo pa opikisana nawo.

Kudya anthu

Pazaka zisanu zapitazi, kodi kampaniyo yasintha chimodzi mwazinthu zopindulitsa kapena ntchito zake ndikupereka zina zomwe zidapangitsa kuti chinthu choyambiriracho chitha kugwira ntchito? M'mawu ena, kodi kampaniyo yayesetsa kudzisokoneza? Kampani ikasokoneza dala (kapena kusagwira ntchito) yogulitsa kapena ntchito yake ndi chinthu kapena ntchito yapamwamba, zimathandiza kulimbana ndi makampani omwe akupikisana nawo.

Gawo latsopano la msika

Kodi ndi magawo otani a msika omwe kampani imayang'anira pa chinthu chilichonse chatsopano/ntchito/bizinesi yomwe yatulutsa m'zaka zitatu zapitazi, zophatikiza pamodzi? Ngati chopereka chatsopano cha kampaniyo chikatenga gawo lalikulu la msika wamakampani omwe akupereka, ndiye kuti zikuwonetsa kuti ndalama zomwe kampaniyo yapanga ndi zapamwamba kwambiri ndipo zimayenderana ndi ogula. Zatsopano zomwe ogula ali okonzeka kuyamikira ndi madola awo ndi chizindikiro chovuta kwa omenyana nawo kuti apikisane nawo kapena asokoneze.

Maperesenti a ndalama zochokera kuzinthu zatsopano

Kodi ndalama zomwe kampani zimapeza kuchokera kuzinthu, mautumiki, ndi mabizinesi akhazikitsidwa bwanji zaka zitatu zapitazi? Muyezowu umayesa mwachiyembekezo komanso mwachilungamo phindu lazatsopano mukampani monga gawo la ndalama zake zonse. Kukwera kwamtengo, m'pamenenso kampaniyo imapanga luso lazopangapanga. Mtengo wapamwamba umasonyezanso kampani yomwe ingakhale patsogolo pazochitika.

* Chinthu chodziwika bwino komanso chokhacho chokhudzana ndi kutsatsa chimaphatikizapo:

Mtengo wa malonda

Kodi mtundu wa kampaniyo umadziwika pakati pa ogula a B2C kapena B2B? Ogula ndi okonzeka kutengera / kugulitsa zinthu zatsopano, mautumiki, ndi mitundu yamabizinesi kuchokera kumakampani omwe amawadziwa kale.

* Zinthu zitatu zotsatirazi zikuyang’ana pa zinthu zachuma zomwe zimathandiza kuti makampani azikhala ndi moyo wautali. Izinso ndi zinthu zomwe mabungwe ang'onoang'ono angakhudzenso mosavuta.

Kufikira likulu

Kodi kampani ingapeze ndalama zotani kuti igwiritse ntchito zatsopano? Makampani omwe ali ndi mwayi wopeza ndalama mosavuta amatha kusintha mosavuta kumisika yamisika.

Ndalama zosungidwa

Kodi kampani ili ndi ndalama zingati mu thumba lake losungira? Makampani omwe ali ndi ndalama zambiri zamadzimadzi posungira amakhala osasunthika chifukwa cha kugwedezeka kwa msika chifukwa ali ndi ndalama zothana ndi kutsika kwakanthawi ndikuyika ndalama muukadaulo wosokoneza.

Ngongole zandalama

Kodi kampaniyo imagwiritsa ntchito ndalama zambiri pogwira ntchito kuposa momwe imapezera ndalama pazaka zitatu? Monga lamulo, makampani omwe amawononga ndalama zambiri kuposa momwe amapangira sangathe kukhala kwa nthawi yayitali. Chokhacho pa lamuloli ndi chakuti kampaniyo ikupitirizabe kupeza ndalama kuchokera kwa osunga ndalama kapena msika - chinthu chomwe chimayankhidwa mosiyana.

* Zinthu zitatu zotsatirazi zikukhudzana ndi kasamalidwe ka kampani komanso kachitidwe ka anthu - zinthu zomwe zitha kukhala ndi chiwopsezo chachikulu pakukhala ndi moyo wautali, ndizotsika mtengo kwambiri zomwe zingakhudze, komanso zingakhale zovuta kwambiri kusintha.

Kulemba ntchito kwa malingaliro osiyanasiyana

Kodi ntchito zamakampani zimagogomezera kulembera anthu malingaliro osiyanasiyana? Izi sizilimbikitsa kuti pakhale kufanana pakati pa amuna ndi akazi, mtundu, mafuko, ndi zipembedzo m'magawo onse a bungwe. M'malo mwake, izi zimazindikira kuti makampani amapindula ndi antchito ambiri anzeru osiyanasiyana omwe angagwiritse ntchito pamodzi malingaliro awo osiyanasiyana pazovuta ndi zolinga za tsiku ndi tsiku za kampani. (Kulemba ntchito kumeneku kudzachititsa kuti pakhale kusiyana kwakukulu pakati pa amuna ndi akazi, mtundu, mafuko, popanda kufunikira kwa kachitidwe kokhala ndi tsankho.)

Management

Kodi mulingo waukasamalidwe ndi luso lotsogolera kampani ndi lotani? Utsogoleri wodziwa komanso wosinthika ukhoza kutsogolera kampani bwino pakusintha msika.

Innovation-wochezeka chikhalidwe makampani

Kodi chikhalidwe chamakampani chimalimbikitsa chidwi cha intrapreneurialism? Makampani omwe amalimbikitsa kwambiri ndondomeko zazatsopano nthawi zambiri amapanga luso lapamwamba kuposa lapakati pakupanga zinthu zamtsogolo, ntchito, ndi mitundu yamabizinesi. Ndondomekozi zikuphatikiza: Kukhazikitsa zolinga zachitukuko zamasomphenya; Kulemba ntchito mosamala ndi kuphunzitsa antchito omwe amakhulupirira zolinga za kampani; Kukwezeleza mkati ndi okhawo ogwira ntchito omwe amalimbikitsa bwino zolinga za kampani; Kulimbikitsa kuyesera yogwira, koma ndi kulolerana kulephera mu ndondomekoyi.

* Chomaliza pakuwunika moyo wautali wamakampani chimakhudza kuwongolera mwanzeru. Izi ndizovuta kuziwona mkati, ngakhale mutakhala ndi zida zokwanira komanso antchito ambiri omwe atha kupereka chidziwitso chokwanira chosiyanasiyana. Ichi ndichifukwa chake kusatetezeka kwa kampani kusokonezeka kumawunikiridwa bwino mothandizidwa ndi akatswiri owoneratu zam'tsogolo, monga a Quantumrun Foresight.

Chiwopsezo chamakampani kuti chisokonezeke

Kodi mtundu wabizinesi wa kampani, zogulitsa, kapena ntchito zomwe zimaperekedwa zitha kukhala pachiwopsezo chotani pamikhalidwe yomwe ikubwera yaukadaulo, sayansi, chikhalidwe, ndi ndale? Ngati kampani ikugwira ntchito m'munda / mafakitale omwe akuyembekezeka kusokoneza, ndiye kuti ali pachiwopsezo kuti alowe m'malo ndi omwe alowa kumene ngati sakuyenera kusamala kapena kupanga ndalama zofunikira kuti apange zatsopano.

Ponseponse, chofunikira kwambiri chomwe chimaperekedwa pamndandandawu ndikuti zinthu zomwe zimathandizira kuti makampani azikhala ndi moyo wautali ndizosiyanasiyana ndipo sizikhala muulamuliro wa bungwe. Koma pozindikira izi, mabungwe atha kudzikonza kuti apewe zinthu zoyipa ndikulozeranso zinthu zabwino zomwe zingawathandize, kutero adziyike pamalo abwino kwambiri kuti apulumuke zaka zisanu, 10, 50, 100 zikubwerazi.

Ngati bungwe lanu lingapindule ndi kukulitsa chiyembekezo cha moyo wautali wabungwe, lingalirani zoyambira izi ndikuwunika kwautali wabungwe kuchokera ku Quantumrun Foresight. Lembani fomu yolumikizira ili pansipa kuti mukonzekere zokambirana.