In his recent blog post, technology analyst Benedict Evans explores the topic of Amazon advertising and offers several insightful perspectives on how to think about the e-commerce giant's advertising business. Evans notes that Amazon's advertising business has grown rapidly over the past few years and has become a significant revenue driver for the company, with estimates suggesting that it will generate over $30 billion in revenue by 2023. One key point that Evans emphasizes is that Amazon's advertising business is not just about sponsored search results, but also includes other forms of advertising such as display ads, video ads, and audio ads. This means that advertisers have a range of options when it comes to reaching Amazon's vast audience, and that Amazon's advertising business is more complex and nuanced than it might appear at first glance. To read more, use the button below to open the original external article.