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Techcrunch

The future of marketing automation

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According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software, and according to Bluewolf’s new “State of Salesforce” study, only 7 percent are seeing good, measurable ROI from those investments. There’s a lot of fragmentation and dissatisfaction in this category despite the huge potential benefit

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Techcrunch
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