Papatso ea podcast: Mmaraka o ntseng o hola oa papatso

• Author:
• Lebitso la sengoli

  Quantumrun Ponelopele
• December 2, 2022

Kakaretso ea kutloisiso

Botumo ba podcast bo fetola papatso bocha, 'me lihlahisoa li sebelisa mokhoa ona ho hokahana le bamameli ka mekhoa e ikhethang, li tsamaisa thekiso le ho sibolla lebitso. Phetoho ena e susumetsa baetsi ba litaba le batho ba tummeng ho qala li-podcasts, ho holisa mefuta-futa ea indasteri empa ho beha bonnete ba litaba kotsing ka lebaka la khatello ea khoebo. Litlamorao li atile, li ama botsitso ba mosebetsi, maano a khoebo, 'me li ka susumetsa mmuso le maemo a thuto molemong oa maemo ana a ntseng a fetoha.

Boemo ba papatso ea podcast

Podcasting e natefeloa ke botumo bo bongata lilemong tsa morao tjena. Qetellong ea 2021, lihlahisoa li ne li ntse li fana ka lisebelisoa tse ngata ho bapatsa ka mokhoa o ts'oanang, o fihlang ho bareki ka mekhoa e meng e fokolang e ka khonang. Ho ea ka phuputso e entsoeng ke Edison Research ka Pherekhong 2021, Maamerika a fetang limilione tse 155 a mametse podcast, 'me a hlophisa limilione tse 104 khoeli le khoeli. 

Le hoja mokhathala oa papatso e ntse e e-ba phephetso e ntseng e hōla bakeng sa barekisi ba rekang nako le sebaka ka 'mino, thelevisheneng le lipapaling tsa livideo, bamameli ba podcast e ne e le monyetla o monyenyane oa ho tlōla lipapatso ho pholletsa le liteishene tsa papatso tse lekiloeng tse 10. Ntle le moo, lipatlisiso tse entsoeng ke GWI li bonts'itse hore liperesente tse 41 tsa bamameli ba li-podcast hangata ba sibolla lik'hamphani le lihlahisoa tse amehang ka li-podcasts, e leng se etsang hore e be sethala se tsebahalang haholo sa ho sibolla mofuta. Ka lehlakoreng le leng, liperesente tse 40 tsa bashebelli ba thelevishene hangata ba sibolla lihlahisoa le lits'ebeletso ka ho sebelisa media, ha ho bapisoa le liperesente tse 29 tsa basebelisi ba mecha ea litaba ea sechaba. Li-podcasts li boetse li lumella lihlahisoa ho fihlella likarolo tse hlalositsoeng tsa bareki habonolo, haholo-holo lipontšo tse shebaneng le lihlooho tse itseng tse kang nalane ea sesole, ho pheha, kapa lipapali, joalo ka mohlala. 

Spotify, ts'ebeletso e etelletseng pele ea ho tsamaisa mmino, e kene 'marakeng oa podcast ka 2018 ka letoto la lintho tse rekiloeng. Ka Mphalane 2021, Spotify e ile ea amohela li-podcasts tse limilione tse 3.2 sethaleng sa eona mme e kentse mananeo a ka bang limilione tse 300 pakeng tsa Phupu le Loetse 2021. Ho feta moo, e thehile sethala sa litho tsa pele bakeng sa li-podcasters tse thehiloeng United States mme e lumelletse Brands ho reka nako ea moea pele, ka nako, le qetellong ea pontšo. Karolong ea boraro ea 2021, chelete ea papatso ea Spotify e nyolohetse ho $376 milione.

Tšitiso ea Tšitiso

Ha lihlahisoa li ntse li fetohela ho li-podcasts bakeng sa papatso, li-podcasters li ka 'na tsa hlahloba mekhoa e mecha ea ho eketsa chelete ea tsona ea papatso. Mokhoa o mong o joalo o kenyelletsa tšebeliso ea likhoutu tse khethehileng tsa papatso tse fanoeng ke barekisi. Li-podcast li arolelana likhoutu tsena le bamameli ba tsona, bao le bona ba fumanang litheolelo ho lihlahisoa kapa litšebeletso. Sena ha se tsamaise thekiso bakeng sa babapatsi feela empa se boetse se ba thusa ho lekola phello ea matšolo a bona ka ho bapisa lintho tse rekiloeng le ntle le likhoutu tsa papatso.

Mokhoa ona oa matsete a ntseng a hola a papatso lekaleng la li-podcast o hohela mefuta e fapaneng ea baetsi ba litaba le batho ba tummeng. Ka tjantjello ea ho sebelisa chelete ka mokhoa ona oa lekeno, ba bangata ba qala li-podcasts tsa bona, ka hona ba holisa bophara le mefuta e fapaneng ea litaba tse teng. Keketseho ena ea mantsoe a macha e ka holisa phihlello le tšusumetso ea indasteri haholo. Leha ho le joalo, ho na le botsitso bo lokelang ho bolokoa. Khoebo e fetelletseng e ka fokotsa boipiletso bo ikhethang ba li-podcasts, kaha litaba li ka hlophisoa haholoanyane hore li lumellane le likhetho tsa baphatlalatsi ho fapana le lithahasello tsa bamameli.

Tšusumetso e ka bang teng ka nako e telele ea mokhoa ona ke phetoho ea podcasting, moo likhetho tsa bamameli le mamello bakeng sa papatso li bapalang karolo ea bohlokoa. Le hoja khoebo e ntseng e eketseha e fana ka melemo ea lichelete, e boetse e ipeha kotsing ea ho arola bamameli ba inehetseng haeba e sa laoloe ka hloko. Li-Podcasters li ka iphumana li le mateanong a litsela, li hloka ho leka-lekanya khoheli ea chelete ea papatso le tlhoko ea ho boloka bonnete le boitlamo ba bamameli. 

Litlamorao tsa tšusumetso e ntseng e hola ea papatso ea podcast 

Litlamorao tse pharalletseng tsa papatso ea podcast e ntseng e ata haholo indastering ea podcast e ka kenyelletsa:

• Podcasting e fetoha mosebetsi o tsitsitseng, eseng feela bakeng sa baqapi ba ka sehloohong ba indasteri.
• Batho ba bangata ba iketsetsa li-podcasts tsa bona ho rua molemo kholong e ntseng e eketseha ea indasteri (le ho matlafatsa lisebelisoa tsa ho rekota le thekiso ea software ka lebaka leo).
• Li-platform tsa podcast tse etsang litumellano tsa ho arolelana data le baphatlalatsi.
• Keketseho ea matsete a 'maraka le khoebo ho sebopeho sa podcast le popontshwa ea sethala nako e telele.
• Likhoebo tse nyane tse amohelang papatso ea li-podcast e le leano la ho bapatsa le theko e tlase, le lebisang ho phahamisoeng ha lets'oao le ho kenya letsoho ha bareki.
• Mebuso e nahanang ka meralo ea taolo bakeng sa papatso ea li-podcast ho netefatsa tšireletso ea bareki le mekhoa e metle ea papatso.
• Litsi tsa thuto li kopanya tlhahiso ea li-podcast le ho bapatsa lithutong, tse bonts'ang bohlokoa ba indasteri le ho fa baithuti tsebo e sebetsang.

Lipotso tse lokelang ho nahanoa

• Na u nahana hore indasteri ea podcasting, ha nako e ntse e ea, e tla fetoha phofu ea mokhathala oa papatso joaloka lipolanete tse ling?
• A na u mamela li-podcasts? Na u ka kenyelletsoa ho reka ho ipapisitse le ho mamela papatso ho podcast?