Ukuhlolwa kokuphila isikhathi eside kwebhizinisi

Izinkonzo zokuhlola

Ithuluzi lokuhlola lebhizinisi le-Quantumrun Foresight lisebenzisa imibandela ebalulekile engu-26 ukuhlola ukuthi inhlangano yakho izohlala yini ebhizinisini kuze kube ngu-2030.

Ithimba lethu lidale leli thuluzi ukuze lisize izinkampani ezinkulu nezincane ziqonde izici ezihlukahlukene ezinomthelela ekuphileni isikhathi eside kwenhlangano, kuyilapho futhi likhuthaza abaphathi ukuthi babheke ngalé kwamamethrikhi okusebenza wekota futhi batshale izinsiza ezengeziwe ekuthuthukiseni umbono nokusebenza kwenkampani yabo yesikhathi eside.

umnikelo

Nge-Quantumrun Corporate Longevity Assessment, ithimba lethu lizosebenzisa indlela yokuhlola impilo ende enhlanganweni yakho (noma imbangi).

Ngokusebenzisana nethimba lakho, i-Quantumrun izohlola amaphoyinti edatha angawodwana angaphezu kuka-80, ukuze ilinganisele kumibandela engama-26 ehlukene, esizoyisebenzisa ukukala isikhathi eside esingaba khona senhlangano yakho.

Izithatha

Uma sekuqediwe, umeluleki we-Quantumrun uzoletha umbiko wemiphumela yethu, ozosiza inhlangano yakho icabange ngendlela eqondile mayelana nokusimama kwemikhuba nemisebenzi yayo yamanje ngokubona ukuthi yini esebenzayo nokuthi kufanele igxilise kuphi ukunaka kwayo ukuya phambili.

Sekukonke, lo mbiko usekela abenzi bezinqumo ngalokhu:

  • Ukuhlela amasu esikhathi eside
  • Ukuhlelwa kabusha kwebhizinisi
  • Ukulinganisa kwebhizinisi
  • Imininingwane yokutshalwa kwezimali
Kuyini ukuphila isikhathi eside kwenkampani

Kungani ezinye izinkampani zigcina amakhulu eminyaka kuyilapho ezinye zingawenzi unyaka ogcwele ngaphambi kokuthi ziyeke? Lona akuwona umbuzo olula ukuwuphendula, kodwa futhi umbuzo othola ukunakwa kakhulu kunangaphambili.

Kungani?

Ngoba izinkampani zehluleka ngokushesha namuhla kunangeminyaka embalwa edlule. Ngokocwaningo lwe-Dartmouth, olwenziwa uprofesa u-Vijay Govindarajan kanye no-Anup Srivastava, izinkampani ze-Fortune 500 kanye ne-S&P 500 ezisohlwini lwe-stock exchange ngaphambi kuka-1970 zazinethuba elingu-92% lokusinda eminyakeni emihlanu elandelayo, kuyilapho izinkampani ezisohlwini kusukela ngo-2000 kuya ku-2009 zine 63% amathuba okusinda. Lokhu mkhuba okwehlayo ngeke kume noma nini maduze.

Kuyini ukuphila isikhathi eside kwenkampani?

Ngaphambi kokuthi sihlole inkinga, kuyafaneleka ukuqonda umbuzo. Ukuphila isikhathi eside kwebhizinisi noma kwenhlangano kufunda izici ezinomthelela ekusimameni kwezinhlangano, ngakho zihlala zisebenza isikhathi eside. 'Kuyoze kube nini' isilinganiso esihlobene esincike embonini inkampani esebenza kuyo; isibonelo, izinkampani ezisebenza ngamabhange noma umshwalense zivame ukuhlala amashumi eminyaka kuya emakhulwini eminyaka ngokwesilinganiso, kuyilapho inkampani evamile yezobuchwepheshe noma yemfashini ingase ihlale iminyaka embalwa noma amashumi eminyaka uma benenhlanhla.

Kungani kubalulekile ukuphila isikhathi eside kwenkampani

I-Blockbuster, i-Nokia, i-Blackberry, i-Sears-ngesikhathi esithile, lezi zinkampani zakha indlela yazo ukuze zibe iziqhwaga emikhakheni yazo. Namuhla, izimo zomuntu ngamunye zokushona kwabo seziphenduke izindaba zokuxwayisa esikoleni sebhizinisi, kodwa ngokuvamile lezi zindaba zishiya ukuthi kungani ukwehluleka kwalezi zinkampani kulimaza kangaka.

Ngaphandle komonakalo wezezimali kubanikazi bamasheya ngabanye, lapho inkampani igqekeza, ikakhulukazi izinkampani ezinkulu, ukonakala ezikushiyayo ngendlela yemisebenzi entula, ulwazi olulahlekile, ubudlelwano obuphukile phakathi kwabathengi nabahlinzeki, kanye nezimpahla ezibonakalayo ezinogwaja zimelela ukumoshakala okukhulu kwezinsiza. ukuze umphakathi ungaphinde ululame.

Ukuklama inkampani ehlala njalo

Ukuphila isikhathi eside kwenkampani kuwumkhiqizo wesethi enkulu yezinto kokubili ngaphakathi kolawulo lwenkampani nokunye. Lezi yizici abahlaziyi be-Quantumrun abazihlonze ngemuva kweminyaka yokucwaninga izindlela ezingcono kakhulu zohlu lwezinkampani emikhakheni eyahlukene.

Sisebenzisa lezi zici lapho sihlanganisa imibiko yethu yaminyaka yonke yezinga lenkampani futhi siyisebenzisela Isevisi Yokuhlola Ubude Obude Benkampani echazwe ngenhla. Kodwa ukuze kuzuze wena, mfundi, sifingqe izici sazenza ohlwini, siqala ngezinto izinkampani ezingakwazi ukulawula ngazo izinto izinkampani ezingaba nomthelela FUTHI kusukela ezintweni ezisebenza kakhulu ezinkampanini ezinkulu kuya ezintweni ezisebenza ngisho naku isiqalo esincane.

 

* Ukuqala, izinkampani zidinga ukuhlola ukuchayeka kwazo ezicini zokuphila isikhathi eside zebhizinisi ezithonywa kakhulu ohulumeni ezisebenza ngaphansi kwazo. Lezi zici zihlanganisa:

Ukulawula kukahulumeni

Lingakanani izinga lokulawulwa kukahulumeni (umthethonqubo) ukusebenza kwenkampani okungaphansi kwalo? Izinkampani ezisebenza ezimbonini ezilawulwa kakhulu zivame ukungaphazanyiswa kakhulu njengoba izithiyo zokungena (ngokwezindleko nokugunyazwa okungokomthetho) ziphezulu ngendlela enqatshelwe kwabasanda kungena. Okuhlukile kukhona lapho izinkampani ezincintisanayo zisebenza emazweni angenayo imithwalo enzima yokulawula noma izinsiza zokugada.

Ithonya lezepolitiki

Ingabe inkampani itshala imali eningi emizamweni yokunxenxa uhulumeni ezweni noma emazweni lapho isekela khona iningi lemisebenzi yayo? Izinkampani ezikwazi ukunxenxa futhi zithonye ngempumelelo osopolitiki ngeminikelo yokukhankasa zivikelekile kakhulu ekuphazanyisweni kwamathrendi angaphandle noma abasanda kungena, njengoba zingaxoxisana ngemithetho evumayo, ikhefu lentela, nezinye izinzuzo ezithonywa uhulumeni.

Inkohlakalo yasekhaya

Ingabe inkampani ilindeleke ukuthi ibambe iqhaza ekulawulweni, ikhokhe izifumbathiso noma ibonise ukwethembeka okuphelele kwezepolitiki ukuze ihlale ebhizinisini? Okuhlobene nesici sangaphambilini, izinkampani ezisebenza ezindaweni lapho inkohlakalo iyingxenye edingekayo yokwenza ibhizinisi zisengozini yokuqolwa esikhathini esizayo noma ukushaqwa kwempahla egunyazwe uhulumeni.

Imboni yamasu

Ingabe inkampani ikhiqiza imikhiqizo noma amasevisi athathwa njengenani elibalulekile lecebo kuhulumeni wezwe lakubo (isb. Ezempi, i-aerospace, njll.)? Izinkampani eziyimpahla yamasu ezweni lakubo zinesikhathi esilula sokuthola imali ebolekiwe, izibonelelo, izibonelelo, kanye nebheyili ngezikhathi zesidingo.

Impilo yezomnotho yezimakethe ezibalulekile

Ithini impilo yezomnotho yezwe noma yamazwe lapho inkampani yenza khona ngaphezu kuka-50% wemali engenayo? Uma izwe noma amazwe lapho inkampani ekhiqiza khona ngaphezu kuka-50% wemali engenayo ebhekene nobunzima bomnotho omkhulu (ngokuvamile okuwumphumela wezinqubomgomo zezomnotho zikahulumeni), kungase kuthinte kabi ukuthengiswa kwenkampani.

 

* Okulandelayo, sibheka ukwakheka kwenkampani okuhlukahlukene noma ukuntuleka kwayo. Njenganoma yimuphi umeluleki wezezimali ozokutshela ukuthi uhlukanise iphothifoliyo yakho yokutshalwa kwezimali, inkampani idinga ukuhlukahluka lapho isebenza khona nokuthi yenza nobani ibhizinisi. (Qaphela, ukuhlukahluka komkhiqizo/isevisi akufakiwe kulolu hlu njengoba sithole ukuthi kube nomthelela omncane ekuphileni isikhathi eside, iphuzu esizolifaka embikweni ohlukile.)

Ukusatshalaliswa kwabasebenzi basekhaya

Ingabe inkampani iqasha inani elikhulu labasebenzi FUTHI ibeka labo basebenzi kwinani elikhulu lezifundazwe/izifundazwe/izifunda? Izinkampani eziqasha izinkulungwane zabasebenzi kuzo zonke izifundazwe/izifunda/izifunda eziningi ezweni elithile zinganxenxa osopolitiki abavela ezindaweni eziningi ukuba benze okuthile egameni layo, bashaye umthetho ovuna ukuqhubeka kwebhizinisi layo.

Ubukhona bomhlaba wonke

Inkampani ikhiqiza kangakanani amaphesenti abalulekile emali engenayo evela emisebenzini noma ekuthengisweni kwaphesheya? Izinkampani ezikhiqiza amaphesenti abalulekile okuthengisa kwazo phesheya zivame ukungavikeleki ekushaqisweni kwemakethe, uma kubhekwa ukuthi imali engenayo ihlukahluka.

Ukuhlukahluka kwamakhasimende

Amakhasimende enkampani ahlukene kangakanani, ngobuningi nangezimboni? Izinkampani ezihlinzeka ngenani elikhulu lamakhasimende akhokhayo ngokuvamile zikwazi kangcono ukujwayela izinguquko zemakethe kunezinkampani ezincike eklayentini elincane (noma elilodwa).

 

* Izinto ezintathu ezilandelayo zibandakanya ukutshalwa kwezimali kwenkampani ezinkambisweni zayo zokuqamba. Lezi zici zivame ukuhambisana kakhulu nezinkampani ezisebenzisa ubuchwepheshe.

Isabelomali sonyaka se-R&D

Ingakanani iphesenti lemali engenayo yenkampani ephinde yatshalwa ekuthuthukisweni kwemikhiqizo emisha/amasevisi/amamodeli ebhizinisi? Izinkampani ezitshala izimali ezibalulekile ezinhlelweni zazo zocwaningo nentuthuko (ngokuhlobene nenzuzo yazo) ngokuvamile zinika ithuba eliphezulu kunelimaphakathi lokudala imikhiqizo emisha kakhulu, amasevisi, namamodeli ebhizinisi.

Inani lamalungelo obunikazi

Ingakanani isamba senani lamalungelo obunikazi aphethwe yinkampani? Isamba senani lamalungelo obunikazi inkampani ephethe lisebenza njengesilinganiso somlando sokutshalwa kwezimali kwenkampani ku-R&D. Inani elikhulu lamalungelo obunikazi lisebenza njengomsele, livikela inkampani kubantu abasha abangena emakethe yayo.

I-patent yakamuva

Ukuqhathaniswa kwenani lamalungelo obunikazi anikezwe eminyakeni emithathu uma kuqhathaniswa nokuphila kwenkampani. Ukuqongelela amalungelo obunikazi ngokungaguquguquki kukhombisa ukuthi inkampani isungula izinto ezintsha ukuze ihlale ngaphambi kwezimbangi kanye namathrendi.

 

* Okuhlobene nezici zokutshalwa kwezimali zokusungula, izici ezine ezilandelayo zihlola ukusebenza kahle kokutshalwa kwezimali kokuqamba okusha kwenkampani. Futhi, lezi zici zivame ukuhambisana kakhulu nezinkampani ezisebenzisa ubuchwepheshe.

Imvamisa yomnikelo omusha

Ithini inombolo yemikhiqizo emisha, amasevisi, namamodeli ebhizinisi aqaliswe phakathi neminyaka emithathu edlule? (Ukuthuthukiswa okuphawulekayo emikhiqizweni ekhona, amasevisi, namamodeli ebhizinisi kuyamukelwa.) Ukukhipha iminikelo emisha ngokungaguquguquki kubonisa ukuthi inkampani isungula izinto ezintsha ukuze ihambisane nesivinini noma ihlale ngaphambi kwezimbangi.

Ukudliwa kwabantu

Kule minyaka emihlanu edlule, ingabe inkampani ishintshe umkhiqizo noma amasevisi ayo anenzuzo yafaka omunye umnikelo owenze umkhiqizo wokuqala noma isevisi yaphelelwa yisikhathi? Ngamanye amazwi, ingabe inkampani isebenze ukuze iziphazamise? Uma inkampani iphazamisa ngamabomu (noma yenza ukuphelelwa yisikhathi) umkhiqizo noma isevisi yayo ngomkhiqizo noma isevisi ephakeme, isiza ukulwa nezinkampani eziyizimbangi.

Isabelo semakethe esisha esinikezwayo

Imaphi amaphesenti emakethe inkampani ewalawulayo kumkhiqizo omusha/isevisi/imodeli yebhizinisi eyikhiphe eminyakeni emithathu edlule, elinganiselwe ndawonye? Uma iminikelo emisha yenkampani ifuna amaphesenti abalulekile esabelo semakethe sesigaba sokunikezwayo, lokho kusho ukuthi utshalomali olusha lwenkampani lungezekhwalithi ephezulu futhi lulingana nezimakethe ezibalulekile nabathengi. Ukuqamba okusha abathengi abazimisele ukukuncoma ngamadola abo kuwuphawu olunzima kuzimbangi ukuncintisana noma ukuphazamisa.

Iphesenti lemali engenayo evela emisha

Ingakanani iphesenti lemali engenayo yenkampani ekhiqizwe ngemikhiqizo, amasevisi, namamodeli amabhizinisi aqaliswe phakathi neminyaka emithathu edlule? Lesi silinganiso sikala ngokunamandla nangokuqondile inani lokuqamba izinto ezintsha ngaphakathi kwenkampani njengephesenti lemali engenayo iyonke. Uma inani liphezulu, kuba nomthelela nakakhulu ikhwalithi yokusungulwa kwenkampani ekhiqizayo. Inani eliphezulu liphinde libonise inkampani engakwazi ukuhlala ngaphambi kwamathrendi.

 

* Into evelele futhi okuwukuphela kwayo ehlobene nokumaketha ihlanganisa:

Ukulingana komkhiqizo

Ingabe uhlobo lwenkampani luyabonakala phakathi kwabathengi be-B2C noma be-B2B? Abathengi bazimisele kakhulu ukwamukela/ukutshala imali emikhiqizweni emisha, amasevisi, namamodeli ebhizinisi ezinkampanini asebezazi kakade.

 

* Izinto ezintathu ezilandelayo zigxile ezicini zezezimali ezisekela ukuphila isikhathi eside kwenkampani. Lezi futhi yizici izinhlangano ezincane ezingathonya kalula nazo.

Ukufinyelela enhlokodolobha

Inkampani ingayithola kalula kanjani imali edingekayo ukuze itshale ezinhlelweni ezintsha? Izinkampani ezikwazi ukufinyelela kalula imali enkulu zingakwazi ukuzivumelanisa kalula namashifu ezimakethe.

Izimali ezibekiwe

Ingakanani imali inkampani enayo esikhwameni sayo esibekiwe? Izinkampani ezinesamba esikhulu semali ewuketshezi ekongeni zivaleleke kakhulu ekushaqekeni kwemakethe uma kubhekwa ukuthi zinemali yokunqoba ukwehla kwezinga lesikhathi esifushane futhi zitshale kubuchwepheshe obuphazamisayo.

Izikweletu zezimali

Ingabe inkampani isebenzisa imali eningi emisebenzini kunaleyo ekhiqiza ngayo imali esikhathini esiyiminyaka emithathu? Njengomthetho, izinkampani ezisebenzisa imali engaphezu kwalokho ezizenzayo azikwazi ukuhlala isikhathi eside. Okuwukuphela kwento ehlukile kulo mthetho ukuthi inkampani iyaqhubeka nokufinyelela emalini evela kubatshalizimali noma imakethe - into ekhulunywa ngokuhlukana.

 

* Izinto ezintathu ezilandelayo zizungeza ekuphathweni kwenkampani kanye nezinqubo zabasebenzi - izici ezingase zibe nomthelela omkhulu kakhulu ekuphileni isikhathi eside, yizici ezishibhe kakhulu ezingathonya, kodwa futhi zingaba izici ezinzima kakhulu ukuzishintsha.

Ukuqasha izingqondo ezehlukene

Ingabe izinqubo zokuqasha zenkampani zigcizelela ukuqashwa kwemibono ehlukahlukene? Lesi sici asikhuthazi ukulingana okuphelele phakathi kobulili, uhlanga, izinhlanga, nezinkolo kuzo zonke izigaba nezinga lenhlangano. Esikhundleni salokho, le nto ibona ukuthi izinkampani zihlomula esizindeni esikhulu sabasebenzi abahlukene ngokwengqondo abangasebenzisa ngokuhlangene imibono yabo ehlukahlukene mayelana nezinselele nezinhloso zenkampani zansuku zonke. (Lesi senzo sokuqasha sizoholela ngokungaqondile ekwehlukeni okukhulu kobulili, uhlanga, izinhlanga, ngaphandle kwesidingo sezinhlelo zesabelo sokwenziwa nokucwasa.)

Ukuphathwa

Lingakanani izinga lekhwalithi yokuphatha kanye nekhono elihola inkampani? Ukuphatha okunolwazi nokuvumelana nezimo kungahola inkampani ngempumelelo kakhulu ekuguqukeni kwemakethe.

Amasiko ebhizinisi anobungani bokusungula

Ingabe isiko lomsebenzi wenkampani liwukhuthaza ngenkuthalo umuzwa we-intrapreneurialism? Izinkampani ezikhuthaza ngenkuthalo izinqubomgomo zokuqamba izinto ezintsha ngokuvamile zikhiqiza ileveli yobuciko ephezulu kune-avareji mayelana nokuthuthukiswa kwemikhiqizo yesikhathi esizayo, amasevisi, namamodeli ebhizinisi. Lezi zinqubomgomo zihlanganisa: Ukubeka imigomo yokuthuthukiswa kombono; Ukuqasha nokuqeqesha ngokucophelela abasebenzi abakholelwa emigomweni yokuqamba emisha yenkampani; Ukuphromotha ngaphakathi futhi kuphela lezo zisebenzi ezimela kangcono izinhloso zokuqamba ezintsha zenkampani; Ukukhuthaza ukuhlola okusebenzayo, kodwa ngokubekezelela ukwehluleka kule nqubo.

 

* Isici sokugcina ekuhloleni ubude besikhathi senkampani sibandakanya isiyalo sokubona kusengaphambili kwamasu. Le nto kunzima ukuyibona ngaphakathi, ngisho nezinsiza ezanele kanye nenani elikhulu labasebenzi elinganikela ngenani elanele lemininingwane ehlukahlukene. Kungakho ubungozi benkampani bokuphazamiseka buhlolwa kangcono ngokusekelwa ochwepheshe bamasu ababona izinto kusengaphambili, njengalabo abavela kwaQuantumrun Foresight.

Ukuba sengozini kwemboni ukuphazamiseka

Ingakanani imodeli yebhizinisi yenkampani, umkhiqizo, noma isevisi enikezwayo esengozini enkulu kumathrendi aqhamukayo ezobuchwepheshe, ezesayensi, amasiko, kanye nokuphazamiseka kwezepolitiki? Uma inkampani isebenza ngaphakathi kwenkambu/imboni ehloselwe ukuphazamiseka, khona-ke isengozini yokushintshwa ngabasanda kungena uma ingathathi izinyathelo zokuphepha ezifanele noma yenze izimali ezidingekayo ukuze isungule izinto ezintsha.

Sekukonke, okubalulekile okunikezwa yilolu hlu ukuthi izici ezithonya ukuphila isikhathi eside kwenkampani zihlukahlukene futhi azihlali ngaphansi kolawulo lwenhlangano. Kodwa ngokuqaphela lezi zici, izinhlangano zingakwazi ukuzihlela kabusha ukuze zigweme izinto ezingezinhle futhi ziqondise kabusha izinsiza ezintweni ezinhle, ngaleyo ndlela zizibeke endaweni engcono kakhulu ukuze ziphile eminyakeni emihlanu ezayo, eyi-10, engu-50, eyi-100.

Uma inhlangano yakho ingase izuze ekuthuthukiseni amathemba ayo okuphila isikhathi eside enhlangano, cabanga ukuqala leyo nqubo ngokuhlolwa kokuphila isikhathi eside kwenhlangano okuvela ku-Quantumrun Foresight. Gcwalisa ifomu lokuxhumana elingezansi ukuze uhlele ukubonisana.

Imininingwane yokuphila isikhathi eside kwebhizinisi

Khetha idethi bese uhlela umhlangano