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Umnotho oyindilinga wokudayisa: Ukuzinza kuhle ebhizinisini

Amabhrendi nabathengisi basebenzisa amaketanga okuhlinzeka ngokuqhubekayo ukuze bakhulise inzuzo nokwethembeka kwamakhasimende.

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Igama lomlobi
I-Quantumrun Foresight
July 11, 2023

Amaphuzu avelele okuqonda

Abathengi baya ngokuya bebeka phambili ukusimama, bavulela abathengisi amathuba okuthuthukisa umnotho oyindilinga, onciphisa imfucuza ngokusebenzisa kabusha imikhiqizo nezinto zokwakha. Ukusebenzisa le modeli kudinga ukuklama imikhiqizo ehlala isikhathi eside, kuthuthukiswe amaketango ahlehlayo, kanye nokusebenzisa izinkundla zokuhlela ezihlakaniphile ukuze kuncishiswe ukuphazamiseka okungaba khona. Ngaphezu kwalokho, ukwenyuka kwemithethonqubo, izinsiza zokuqalwa kabusha, kanye nokuguqukela kumamodeli amabhizinisi esimeme kuphinde kube nomthelela ekuguqukeleni emnothweni oyindilinga.

Umnotho oyindilinga womongo wokudayisa

Ngokocwaningo lwango-2021 olwenziwa yinkampani yamasu i-Simon-Kucher & Partners, amaphesenti angu-60 abathengi abheka ukusimama njengento ebalulekile lapho bethenga, futhi ingxenye yesithathu yabo izwakalise ukuthi ikulungele ukusebenzisa imali eyengeziwe emikhiqizweni ehambisana nemvelo. Le makethe yabathengi abalungile ingakhuthaza amabhrendi ukuthi asungule amaketanga okuhlinzeka ngokuqhubekayo futhi akhuthaze umnotho oyindilinga.

Le modeli yezimboni iklanyelwe ukunciphisa imfucuza ngokuqasha kabusha, ukusebenzisa kabusha, nokuklama kabusha imikhiqizo nezinto zokwakha. Esikhundleni sokulahla "imfucuza" endaweni yokulahla imfucumfucu—okunomthelela ekusebenzeni kwezimali kanye nemvelo—izinkampani zingaphinda zihlanganise lo mfucuza echungechungeni lokuhlinzeka.

Ukuze kusetshenziswe ngempumelelo ukujikeleza, izinkampani (kanye nabakhiqizi bazo) zidinga ukuklama imikhiqizo ehlala isikhathi eside futhi esebenzise amaketanga okusebenza ahlehlayo. Le nqubo ihlanganisa ukudala izingxenye ezingashintshwa kalula noma zithuthukiswe kanye nezinto ezingase ziphinde zenziwe kabusha. Futhi, konke ukupakisha—komkhiqizo nokuthunyelwa—kudinga ukuvumela ukupakishwa kabusha uma kwenzeka ubuya.

Ngaphezu kwalokho, ukuze kuncishiswe iziphazamiso emnothweni oyindilinga, kubalulekile ukuba nenkundla yokuhlela ehlakaniphile neyokuhlaziya ekwazi ukulingisa izimo zesikhathi esizayo ngokusekelwe kuhlu lwemibandela eqhubekayo eshintshashintshayo. Isibonelo, ukuhlaziya "kuthiwani-uma" kusetshenziswa ulwazi lwesimo sezulu sesikhathi sangempela kuvumela abathengisi ukuthi babone ukuguquguquka okungaba khona kusenesikhathi, okubavumela ukuthi balungise uchungechunge lwabo lokunikezela ngezinto ngaphambi kokuthi kuvele izinkinga.

Umthelela ophazamisayo

Ngaphandle kokwanda kwesidingo esivela kubathengi nakubatshalizimali abanomthwalo wemfanelo, imithethonqubo eyengeziwe icindezela amabhizinisi ukuthi asungule izinqubo eziyindilinga. Ngakho-ke, iziqalo zingase ziqale ukunikeza izinsizakalo eziqinisekisa ukuthi lezi zinkampani zithobela imithetho futhi zithuthukise amaketanga azo okuhlinzeka. Isibonelo, umthetho obanzi wango-2020 wokulwa nokulahlwa kwemfucuza e-France wenqabela amabhizinisi abaklami bezimpahla zokugqoka nezimpahla ezisezingeni eliphezulu ukuthi alahle imikhiqizo engathengiswa noma ebuyisiwe.

Ama-Startups afana no-Lizee aqale ukunikeza isixazululo kumabhrendi nabathengisi lapho bengabeka khona imikhiqizo yabo ukuze bayiqashe noma bayidayise kabusha. Ngokusho kwenkampani, izinto eziqashiwe kudingeka zilungiswe, zilungiswe futhi zilungiswe. Ingxenye ebalulekile yale mikhiqizo ekhangayo umuzwa wayo omusha, wekhwalithi ephezulu, ofana namashidi ombhede asanda kuwashwa egumbini lehhotela. Ukufinyelela izindinganiso ezinjalo kudinga isethi yamakhono ehlukile. Ngenxa yalokho, amabhrendi amaningi akhuthaza amathuba omsebenzi wendawo ukuze kubhekwane negebe lamakhono ochungechungeni lokuhlehla lwempahla.

Ngaphandle kokunikeza izixazululo ezisimeme, ezinye izinkampani zingase futhi zicabangele ukusiza amabhizinisi amancane ukufeza imibiko nezithembiso zawo zezemvelo, ezenhlalo, kanye nokubusa (ESG). Isofthiwe ye-ESG ingenza le nqubo ngokuzenzakalelayo, evame ukukhandleka futhi idle isikhathi ngenxa yesidingo sokuqoqa idathasethi enkulu kuwo wonke uchungechunge lokuhlinzeka. Njengoba kumiswa izinhlaka ezihlukene zokusimama, njenge-United Nations' Sustainable Development Goals (SDGs), izinkampani ezincane zingase zidinga kakhulu usizo lokuzulazula kulezi zinqubomgomo nemiyalelo eyahlukene.

Imithelela yomnotho oyindilinga ekuthengiseni

Imithelela ebanzi yomnotho oyindilinga ekuthengiseni ingase ihlanganise:

Abathengisi banciphisa ukuthembela kwabo ezinsizeni ezinomkhawulo ngokunciphisa noma ukuphinda basebenzise izinto zokwakha kanye nokunciphisa ukumosha, okungase kuholele ekwenyukeni kwenzuzo nokusimama komnotho ngesikhathi sokuguquguquka kwamanani ezinto ezibonakalayo.
Isiko lokuphinda lisetshenziswe futhi lilungiswe, likhuphula isidingo semikhiqizo edizayinelwe ukuphila isikhathi eside, ukuthuthukiswa, noma ukugaywa kabusha, kanye nezinsizakalo zokuqashwa noma zokulungisa.
Ukwandisa umthetho ogunyaza izinqubo eziyindilinga. Abathengisi asebewamukele kakade umnotho oyindilinga bangase babekwe kahle ukuze bahambisane nemithetho enjalo, bagweme izinhlawulo ezingase zibe khona kanye nokukhulunywa kabi emphakathini.
Ukwakhiwa kwamathuba emisebenzi emisha ekutholeni kabusha izinsiza, ukugaywa kabusha, nokulungiswa kabusha, ukushintsha iphrofayili yezibalo zabasebenzi abadayisayo kusukela ekugxileni ekuthengiseni kuya kochwepheshe bokusimama.
Ukuqanjwa okusha kwezobuchwepheshe ekusetshenzisweni kabusha, ekukhiqizeni kabusha, nasekulandeleleni imikhiqizo. Ukwamukela ubuchwepheshe bedijithali obufana ne-inthanethi Yezinto (IoT) zokulandelela izinsiza, ubuhlakani bokwenziwa bokuthuthukisa ukusetshenziswa kwensiza, noma i-blockchain yokuvikela ukubonakala kwe-supply chain kungaba wusizo kulolu shintsho.
Amamodeli ebhizinisi aqanjiwe njenge-product-as-a-service, lapho amakhasimende ekhokhela ukusetshenziswa komkhiqizo ngaphandle kokuba umnikazi wawo. Lokhu kuthuthukiswa kungahlinzeka abathengisi ngemithombo emisha yemali engenayo kanye nokufinyeleleka okukhulu kwabathengi.
Imikhiqizo edizayinelwe ukuphinda isetshenziswe ehlisa ubuthi futhi iphephe ukusetshenziswa, okunomthelela empilweni engcono yabathengi.
Khetha amazwe asafufusa njengabaholi bomhlaba jikelele ekuzinzeni ngemuva kokusebenzisa ngempumelelo umthetho wezomnotho oyindilinga kanye nezibonelelo zentela. Lo mkhuba ungaletha izinzuzo zezombangazwe, njengethonya elikhulayo ezingxoxweni zamazwe ngamazwe ngezemvelo.