Ithuluzi elilodwa kuya kwabaningi: Ukukhuphuka kwezintatheli zezakhamizi

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Ithuluzi elilodwa kuya kwabaningi: Ukukhuphuka kwezintatheli zezakhamizi

Ithuluzi elilodwa kuya kwabaningi: Ukukhuphuka kwezintatheli zezakhamizi

Umbhalo wesihlokwana
Izinkundla zokuxhumana kanye nezincwadi zezindaba zinikeze amandla amabhrendi emidiya yomuntu siqu kanye namashaneli olwazi oluyi-disinformation.
    • About the Author:
    • Igama lomlobi
      I-Quantumrun Foresight
    • June 16, 2022

    Isifinyezo sokuqonda

    Inkundla eyodwa kuya kwabaningi njengezincwadi zezindaba namaphodikasti abumba kabusha indlela ulwazi olwabiwa ngayo, okuvumela abantu ukuba bakhe imiphakathi futhi bazimise njengochwepheshe. Kodwa-ke, lezi zinkundla nazo zibhekana nezinselelo, ezifana nolwazi olunganembile kanye nokusetshenziswa kwabantu mbumbulu abakhiqizwe yi-AI, okudinga ukuqinisekiswa okuqinile kanye nokuhlolwa kwamaqiniso. Naphezu kwalezi zinkinga, zinikeza amathuba ayingqayizivele okumaketha komuntu siqu kanye nokuhlaziywa kwezindaba okunye, okuthonya kokubili ukulethwa kokuqukethwe kwezemfundo namasu okukhangisa.

    Ithuluzi elilodwa kuya kwabaningi umongo

    Uma uzibuza ukuthi kungani wonke umuntu ebonakala enezincwadi zakhe zezindaba, kungenxa yenkundla eyodwa kuya kweziningi. Lawa mathuluzi okuxhumana ewonke wonke anconywe njengokusha kwentando yeningi kwabezindaba nolwazi. Kodwa-ke, asephenduke amathuluzi anamandla enkulumo-ze kanye ne-disinformation.

    Ithuluzi elilodwa ukuya kwabaningi noma amanethiwekhi okukodwa kuya kwabambalwa akhiwe izinkundla ezingabizi kakhulu ezivumela abantu ukuthi bathuthukise amaphodikasti, izincwadi zezindaba, nolwazi oluyingqayizivele ukuze basungule imiphakathi yabo. Isibonelo inkundla ye-imeyili i-Substack, eye yamema izintatheli eziningi ezaziwayo ukuthi zishiye imisebenzi yazo evamile futhi zijoyine umphakathi wayo wabadali. Esinye isibonelo i-Ghost, enye indlela yomthombo ovulekile ye-Substack ehlose ukwenza lula inqubo yokushicilela ku-inthanethi ngokusebenzisa isixhumi esibonakalayo esihlanzekile nesincane.

    Khonamanjalo, ngo-2021, inkundla yezokuxhumana i-Discord yethula inkundla yababhalisile abakhokhelwayo ebizwa ngokuthi Side-channel yezincwadi zezindaba zobuchwepheshe ezimbalwa, okuhlanganisa ndawonye izindlela eziningi zokuxhumanisa imiphakathi endaweni eyodwa. Umgomo wayo ohlongozwayo ukukhuthaza umphakathi lapho ochwepheshe benqubomgomo, ubudlelwano bomphakathi, kanye ne-C-suite bexoxa futhi bahlaziye izindaba nezithameli zabo ngesikhathi sangempela. Ngale ndlela, wonke umuntu angakwazi ukufaka isandla ekwakheni ulwazi esikhundleni sokuthi izikhungo ezithile zemidiya ezinkulu zilawule ukuthi izindaba zilethwa kanjani. 

    Umthelela ophazamisayo

    Ngenkathi ithuluzi elilodwa kuya kwabaningi linikeza izindlela eziningi zokuxhumana nabantu, liphinde libe sengcupheni yokulahlekelwa ukuxhumeka lapho inkundla yehluleka. Isibonelo, ngo-Okthoba 2021, i-Meta yehla isikhathi esingaphezu kwamahora ayisithupha. Ngenxa yalokho, izishoshovu eziningi kanye nemindeni emhlabeni wonke balahlekelwa amandla abo okuxhumana nge-WhatsApp.

    Okunye okukhathazayo okuyinhloko mayelana nokukhuphuka kwalezi zinkundla zemidiya yomuntu siqu ukuthi zingasetshenziswa abakhohlisi, abamhlophe, kanye nama-disinformation agents. Ngo-2021, kwabikwa ukuthi abakhwabanisi babesebenzisa ubulula nokufinyeleleka kwe-Substack ukuze bazenze amaphrojekthi ahlukahlukene e-cryptocurrency, belinga abamukeli ngesithembiso “sokuthuthukisa izinkontileka zabo ezihlakaniphile” kanye nokuthumela imali ku-ID yenkontileka yommeleli. Ulimi olusetshenziswa kuma-imeyili amaningi ezincwadi zezindaba lwalufana, lushintsha nje amagama amaphrojekthi. 

    Ngaleso sikhathi, ngo-2022, i-Discord yamemezela ukuthi ibuyekeze izinqubomgomo zayo ukuze ikhawulele okuqukethwe okulwa nokugoma. Imithetho emisha ivimbela "imininingwane engamanga eyingozi" "engase ibangele ukulimala ngokomzimba noma emphakathini."  

    Ngisho nalezi zinselelo, ithuluzi elilodwa kuya kwabaningi lingaba inkundla ewusizo yokwakha umkhiqizo womuntu siqu noma ukusungula ubuchwepheshe bomuntu. Izincwadi zezindaba kanye namaphodikasti aba ngamathuluzi anamandla abagqugquzeli bezezimali namabhizinisi ukuze babonise ulwazi lwabo futhi baqinisekise abalandeli babo ukuthi bangabaholi abacabangayo emikhakheni yabo. Abantu abafuna ukwakha amabhizinisi abo azimele, babe ngabaxhumanisi, noma bathole imisebenzi yamaphupho abo bangazuza ngokuba nezithameli ezingafakazela ukuba semthethweni kwazo. 

    Ukwengeza, ngenkathi bethambekele kumuntu okhiqizwe yi-AI noma izintatheli ezingamanga, lezi zinkundla zenza intando yeningi ukusakazwa kwezindaba nokuhlaziya. Bangahlinzeka ngeminye imibono, emboza izindaba ezijwayelekile abezindaba abazibayo. Kuyindaba yokuqinisekisa ukuthi ama-akhawunti aqinisekiswa ngokufanelekile, futhi okuqukethwe kwawo kuhlolisiswa ukuze kuqinisekiswe ukuthi awangezi esikhukhuleni samaphutha nokungahloniphi. 

    Imithelela yethuluzi elilodwa kuya kwabaningi

    Imithelela ebanzi yethuluzi elilodwa kuye kwabaningi ingabandakanya: 

    • Ukuduma okwandayo kweziteshi zokubhaliselwe kokuqukethwe komuntu siqu njenge-Patreon enikeza amanani entengo anokuqukethwe okukhethekile kubalandeli.
    • Inkundla eyodwa kuya kwabaningi iqinisa izindlela zabo zokuhlola ukuze kuvinjelwe okuqukethwe okuwumgunyathi nama-akhawunti.
    • Ukukhuphuka kwezihlabani zemidiya yomuntu siqu ezibhekwa njengezingcweti zezihloko emkhakheni wazo. Lo mkhuba ungase uholele ebudlelwaneni bomkhiqizo othize nakwamanye amathuba ebhizinisi.
    • Izintatheli zezindaba eziyifa eziningi azineliseki ngezinhlangano zezindaba zendabuko futhi ziqala amanethiwekhi azo ezindaba zomuntu siqu. 
    • Abantu abakhiqizwe ubuhlakani bokwenziwa bazenza izintatheli ezisemthethweni ukuze basakaze izindaba ezingamanga kanye nemibono eyeqisayo.
    • Ukugxila okuthuthukisiwe kokuhlangenwe nakho komsebenzisi komuntu ngamunye kunkundla eyodwa kuya kwabaningi, okuholela kumasu okukhangisa acwengisiswe kakhulu naqondiswe.
    • Shintshela ekulethweni kokuqukethwe kwezemfundo uye ezinkundleni zokuxhumana ezisebenzisanayo ukusuka kokunye ukuya kweziningi, okungase kube nokulolonga kabusha isimo sokufunda ku-inthanethi nokuzibandakanya kwabafundi.

    Imibuzo okufanele icatshangelwe

    • Uma ulandela iziteshi zezincwadi zezindaba, yini ekwenza ubhalise kuzo?
    • Yiziphi ezinye izingozi ezingaba khona zemiphakathi yemidiya yomuntu siqu engagadiwe?