Ubuchwepheshe bezemidlalo: Ukuvula ukusebenza komdlalo namandla

• About the Author:
• Igama lomlobi

  I-Quantumrun Foresight
• Mashi 21, 2022

Isifinyezo sokuqonda

Imboni engaphansi kobuchwepheshe bezemidlalo iguqula umhlaba wezemidlalo ngokuthuthukisa ukuqeqeshwa kwabasubathi nokudala umuzwa ojulile wabalandeli. Isebenzisa amathuluzi edijithali afana nezinto ezigqokwayo, izibalo, kanye nento engekho ngokoqobo, imboni ithuthukisa ukusebenza nokululama kwabasubathi, kuyilapho izinto ezintsha ekusakazeni nasekuhlanganyeleni kwabalandeli kucebisa ukuzizwisa kokubuka. Ngemakethe yomhlaba wonke ekhiqize ama-USD ayizigidi eziyizinkulungwane ezingama-90 ngo-2022 kanye nenani elingase libe ngaphezulu kwe-USD $30 billion ngo-2024, ubuchwepheshe bezemidlalo bulungele ukuba nomthelela emikhakheni eyahlukene, okuhlanganisa ukunakekelwa kwezempilo, imfundo, kanye nabezindaba.

Umongo wezobuchwepheshe bezemidlalo

I-sub-industry ye-sports tech iyinkambu eguqukayo esebenzisa intuthuko yedijithali ukuthuthukisa izici ezihlukahlukene zemidlalo. Kubandakanya ubuchwepheshe nezinsizakalo ezenza ukuqeqeshwa kwezemidlalo kusebenze kakhulu kubasubathi, kusetshenziswa amathuluzi afana nezinto ezigqokwayo, izibalo, kanye neqiniso elibonakalayo ukuze kuthuthukiswe ukusebenza nokululama. Ukwengeza, imboni engaphansi idlala indima ebalulekile ekuthuthukiseni ukusingathwa nokusakazwa kwemicimbi yezemidlalo yomphakathi jikelele, isebenzisa izinto ezintsha ekusakazeni, ukuzibandakanya kwabalandeli, kanye nokuphatha indawo ukuze kudaleke umuzwa ojulile.

I-Sports tech imboni equkethe amasevisi izinkampani eziwanikeza abalandeli bezemidlalo, njengekhono lokusakaza/buka ezemidlalo kusukela ekuphumuleni kwamakhaya abo. Iphinde ibe nobuchwepheshe obenza ezemidlalo zilungele abasubathi. Izibhamu ze-radar ezisetshenziswa kuthenisi, amasistimu wokuthwebula izithombe acishe abe ngaphezu kwemigqa emigwaqweni yababhukudi, ukushisa kwenoveli, nemikhono yokucindezelwa ukuze bathole ukuqeqeshwa—lokhu ubucwepheshe bezemidlalo obumbalwa obusetshenziswa abasubathi nabaqeqeshi emhlabeni jikelele.

Sekukonke, ubuchwepheshe bezemidlalo imboni ethuthukayo ehlanganise izinto ezintsha zobuchwepheshe ezithuthukiswe ngokuqondile nangokungaqondile ukuze kuthuthukiswe ezemidlalo. Ngokombiko we-Drake Star Partners we-Global Sports Tech Report 2022, imakethe yomhlaba wonke yobuchwepheshe bezemidlalo ikhiqize inani elidaluliwe elingu-USD $90 billion ngo-2022. Ochwepheshe baphakamise ukuthi lo mkhakha ungase ukhule kancane kancane ngesilinganiso sokukhula sonyaka esiyi-17.5% (CAGR) futhi ingase ibe ngaphezu kwe-USD $30 billion ngo-2024. 

Umthelela ophazamisayo

Njengoba izinto ezintsha zobuchwepheshe bezemidlalo zithuthuka, zingaqhubeka zivumela abasubathi nabaqeqeshi babo ukuthi basebenzise izindlela ezintsha zokuqeqesha ezithuthukisa ukusebenza nokululama. Ukusetshenziswa kokuhlaziywa kwedatha, okwangempela okubonakalayo, namadivayisi agqokekayo kunganikeza imininingwane yomuntu siqu ngesimo somzimba somsubathi, okuvumela izigaba zokuqeqesha eziklanyelwe. Lo mkhuba ungathuthukisa ukukhiqiza ngokunciphisa ubungozi bokulimala kanye nokuqinisekisa ukuthi abasubathi bayaziqeqesha emazingeni abo afanele. Ohulumeni nezinhlangano zezemidlalo zingatshala imali kulobu buchwepheshe ukuze kuthuthukiswe ithalente lasendaweni futhi baqhudelane ezingeni lomhlaba, kugqugquzele isiko lokuvelela kwezemidlalo.

Izinkampani futhi zigxile ekuthuthukiseni ubuchwepheshe bezemidlalo obukhona kanye nokwethula ubuchwepheshe obusha bokuthuthukisa ulwazi lwezixuku ezinkundleni zemidlalo kanye nezibukeli ekhaya. Ukuhlanganiswa kwezinto ezingokoqobo ezingathandwa kwabathelisi esikubona, izibalo zesikhathi sangempela, nezinkundla ezisebenzisanayo kungadala umuzwa ojulile wabalandeli, kokubili kusayithi nokukude. Njengoba imikhawulo ye-COVID-19 iqala ukuxega, ukudala indawo enhle nephephile ukuze abalandeli bajabulele imidlalo abayithandayo kuyoba yinto efiseleka kakhulu. Amabhizinisi ajwayelana nalawa mathrendi angathola imithombo emisha yemali engenayo namathuba okuxhumana nezithameli zawo, kuyilapho ohulumeni bengakwazi ukusebenzisa lobu buchwepheshe ukuze bathuthukise ezokuvakasha kanye neminotho yendawo.

Umthelela wesikhathi eside wobuchwepheshe bezemidlalo udlulela ngalé kwabasubathi nabalandeli, uthonya imikhakha eyahlukene ehlanganisa ukunakekelwa kwezempilo, imfundo, kanye nabezindaba. Izikole namanyuvesi angahlanganisa ubuchwepheshe bezemidlalo ohlelweni lwezifundo zabo, akhuthaze imfundo engokomzimba kanye nempilo enempilo. Abahlinzeki bezokunakekelwa kwempilo bangasebenzisa ubuchwepheshe bezemidlalo ukuze bavuseleleke kanye nokunakekelwa kokuvimbela, banikeze izixazululo ezihehayo nezisebenzayo. Izinkampani zemidiya zingahlola izindlela ezintsha zokuxoxa izindaba kanye nokulethwa kokuqukethwe, zisebenzisa intshisekelo ekhulayo kwezemidlalo nobuchwepheshe. 

Imithelela yobuchwepheshe bezemidlalo

Imithelela ebanzi yobuchwepheshe bezemidlalo ingase ihlanganise:

• Izinguquko zomthetho endleleni ezemidlalo edlalwa noma elawulwa ngayo, kanye namaqhinga asetshenziswa abaqeqeshi ukuze bathole impumelelo ngamaqembu abo. 
• Izinketho eziningi zokuthi abasubathi baziqeqeshe ngempumelelo kumasizini ezemidlalo amanje nazayo.  
• Abasubathi abasha nabancane abavela emaqenjini endawo bakwazi ukuqeqeshwa ezingeni elifanayo nabasubathi abakhulu.
• Abaphathi beqembu balandelela idatha yabasubathi babo ngempumelelo kakhudlwana, abangase bayisebenzise ukuze bahlele izinhlelo zokuqeqesha ezisebenza ngempumelelo ukuze bathuthukise ukusebenza kwabasubathi babo ezingeni ngalinye.
• Ukusetshenziswa kwezinhlelo ezibonakalayo ezithuthuke kakhulu nezisebenzisanayo nezinkundla ezizosetshenziswa embonini ye-eSports. 
• Ububanzi obubanzi bochwepheshe abavela emikhakheni ye-STEM bahlola amathuba emisebenzi embonini yezobuchwepheshe bezemidlalo.

Imibuzo okufanele icatshangelwe

• Ingabe ucabanga ukuthi ubuchwepheshe obusafufusa bokuqeqeshwa kwezemidlalo bunamandla okudlula izindlela zokuqeqesha ezijwayelekile ezisebenze amashumi eminyaka?
• Ibuphi ubuchwepheshe obusha ongathanda ukububona buhlanganiswe kangcono nemidlalo oyikhethayo futhi ngani?