Njalo ngemva kweminyaka embalwa, abakwaBMW bazosinika ukuqonda ngokuthi uhlobo lwabo luzobukeka kanjani esikhathini esizayo. Kwesinye isikhathi, njengabashisekeli be-BMW, ​​sithola ukukhathazeka kancane. Njengabaningi, ngezinye izikhathi ngiye ngibe nokukhathazeka okuncane mayelana nemiklamo ye-BMW. Ngokungafani nezinye izinhlobo, i-Bayerische Motoren Werke ayiduki ekubeni nesibindi (okungcono noma okubi kakhulu).