Amathrendi Ekuboneni kusengaphambili
Emhlabeni webhizinisi nokuhlelwa kwamasu, izitayela ziyintuthuko ebalulekile ebumba ikusasa elingenzeka.
Kungani izitayela zibaluleke kangaka ekusindeni kwebhizinisi?
Kodak. I-Blockbuster. Indawo yami. Amathoyizi R Us. Lezi zinkampani zifana ngani?
Behlulekile ukulindela izitayela ezivelayo ezimbonini zabo. Futhi lapho lezi ziphazamiso zifika ngokungenakugwenywa, zehluleka ukuzungeza nokuzivumelanisa nezimo.
Emhlabeni webhizinisi nokuhlela amasu, izitayela ziyintuthuko ebalulekile ebheke ohlangothini oluthile, okuholela ezinguqukweni kwezobuchwepheshe, ibhizinisi, uhulumeni, umphakathi, kanye nezinye izici zempilo yethu. Ziyisithako esibalulekile sokubona kusengaphambili kwamasu - ukulangazela nokuhlelela ikusasa. Amathrendi awabonakali emoyeni omncane; zivame ukuvela ochungechungeni lwezehlakalo ezibonakala zingahlobene noma amachashazi angaxhumeki onqenqemeni kamuva abonakala njengethrendi endaweni evamile. Izidingo zethu eziyisisekelo zobuntu zivame ukushayela ukuvela nokuvela kwezitayela, ezivame ukucatshangelwa ubuchwepheshe.
Kungani izitayela zibalulekile?
Amathrendi abalulekile ngoba asisiza ukuba silindele futhi silungiselele ikusasa. Zisivumela ukuba siqonde isiqondiso umhlaba oya kuso futhi senze izinqumo ezinolwazi mayelana nokulizulazula. Isibonelo, izinkampani ezihlonze izinguquko ekuziphatheni kwabathengi kusenesikhathi, okubangele ukuguquka okukhulu kwesidingo kusuka obisini lwenkomo kuya obisini olusekelwe ezitshalweni, kungenzeka ukuthi zihlomele kangcono ikusasa kunalezo ezingazange zihlomele. Ukubona nokuqonda amathrendi kunganikeza inzuzo yokuncintisana, kwenze izinhlangano zikwazi ukusebenzisa amathuba esikhathi esizayo futhi zikwazi ukumelana noshintsho.
Amathrendi angaholela ekuphazamisekeni okuphelele okungase kubeke izimboni onqenqemeni, kodwa lokhu futhi kuyithuba lokukhula. Ngokusho kwe-2022 umbiko nguMcKinsey, izinhlangano ezigxile ekusunguleni izinto ngezikhathi eziyinselele zivame ukudlula izimbangi ezihlehlayo. Laba basunguli abahamba phambili, abaqhutshwa yizinhloso zokuvelela, benza izinqumo ezinesibindi futhi bakhe impumelelo ngesineke, okubenza bakwazi ukuzivumelanisa ngokushesha namamodeli amasha ebhizinisi ekuphenduleni ukushintshashintsha kwezinto.
Bayaqonda ukuthi ukuqanjwa kabusha kufanele kusetshenziswe ngezinga elikhulu, ngo-70% obike ukukhishwa kwezinga elikhulu kwemikhiqizo emisha, amasevisi, noma amamodeli ebhizinisi eminyakeni emihlanu edlule. Ngokuphambene, abasunguli abazinikele kancane bagxila kakhulu ekutholeni, okubonisa umbono wokusungula njengenkinga yokukhiqiza imibono.
Yiziphi izinhlobo ezahlukene zamathrendi?
Ama-Megatrends
Ama-Megatrends amashifu amakhulu, esikhathi eside athinta ohulumeni, imiphakathi, kanye nezomnotho emhlabeni jikelele. Ngokuvamile zihlala amashumi ambalwa eminyaka futhi zingaba nomthelela omkhulu. Izibonelo zifaka ukufudukela kwabantu emadolobheni, ukushintsha kwesimo sezulu, kanye nokukhula kobuchwepheshe bedijithali.
AmaMacrotrends
Ama-Macrotrend amashifu abalulekile abanzi kancane kunama-megatrend kodwa asenomthelela obanzi. Ngokuvamile zihlala phakathi kweminyaka emi-5 kuye kweyi-10. Isibonelo kungase kube ukushintshela emsebenzini okude.
Bhekumuzi Luthuli
Amathrendi amancane amancane, amathrendi amaningi angathinta imboni ethile noma inani labantu. Ngokuvamile zihlala isikhathi esifushane, ngokuvamile iminyaka engu-1-5. Isibonelo kungaba ukukhuphuka kwempilo yokungachithi lutho phakathi kwabathengi abanomqondo omuhle.
Izimfashini
Ama-Fads amathrendi esikhathi esifushane adlondlobala ngokuduma kodwa ashabalala ngokushesha uma kuqhathaniswa. Ngokuvamile zihlala izinyanga ezimbalwa kuya eminyakeni embalwa. Izibonelo zifaka izitayela zemfashini noma izinselele ze-inthanethi eziyingozi.
Amathrendi aphikisayo
Amathrendi aphikisayo aphikisana nendabuko noma ithrendi ehamba phambili. Isibonelo, i-counter-trend ingaba ukukhuphuka kwe-digital detox retreats ekuphenduleni kokugcwala kwedijithali.
Amathrendi esizini
Amathrendi esizini yizinguquko ezibikezelwayo ezenzeka ngokujikeleza, njengokukhuphuka kokuthenga ngesikhathi samaholide noma izinguquko zemfashini zesizini.
umkhakha Amathrendi
Amathrendi embonini amashifu noma izinguquko eziqondene ngqo nemboni ethile. Isibonelo, ukukhuphuka kwe-Industry 4.0 kuvula indlela yokufakwa kwedijithali komkhakha wokukhiqiza.
Imikhawulo yamathrendi
Ngenkathi silindele futhi sihlaziya Amathrendi angakwazi ukukhomba izindawo zokusungula nokukhula, azise ukuhlelwa kwamasu, futhi aqondise ekuthathweni kwezinqumo, nazo zinemingcele. Amathrendi akulula ukuwabona ngaso sonke isikhathi, futhi angathonywa izici ezihlukahlukene, awenze abe yinkimbinkimbi futhi ngezinye izikhathi angabikezeli.
Ngaphezu kwalokho, izitayela zesikhathi esedlule zisithatha kuze kube manje. Nakuba izibikezelo ngezinye izikhathi zingaphuthelwa uphawu, ukubikezela kungasiza ekulindeleni ukuthi amathrendi aqondile nezinguquko zingavela kanjani. Nokho, ayisebenzi kahle uma kuziwa ekuchazeni imiphumela eyinkimbinkimbi, exhumene, nevelayo yemicimbi ephazamisayo.
Izindlela Ezisetshenziswayo Ekuhlonzeni nasekuhlaziyeni Amathrendi
Kunezindlela eziningana zokukhomba nokuhlaziya izitayela. Omunye uhilela ngokuqhubekayo ukuskena amasignali ezinguquko ezingaba khona nokusebenzisa izindlela ezifana nezingxoxo ukuze umbe ujule ekuthuthukisweni kwamanje njengezikhombi eziya kuguquko oluzayo. Ngokusekelwe kokuhlangenwe nakho kocwaningo oluthrendayo, amaphethini ayahlonzwa ukuze kulindelwe intuthuko efanele eqondene nomxholo wakho. Ithrendi ngayinye inezincazelo, amasiginali ahlobene, kanye namathuba aseduze kwesikhathi esizayo okufanele uwabheke ku-radar yakho.
Kusetshenziswa enye indlela idatha, imininingwane, izinhlaka, nobungcweti obuvela ngaphakathi nangaphandle kwenhlangano ukuze kwakhiwe amathrendi ahlukile nabalulekile. Le ndlela futhi ihilela ukuskena indawo ezungezile ukuze kutholwe izici ezingaqhuba izinguquko, ukuhlonza izinto ezingenzeka zesikhathi esizayo, kanye nokwakha nokuxhumana nezimo ezingase zenzeke kanye nezindaba ezixoxwayo zesikhathi esizayo. Le ndlela isiza ukulindela kanye nokubumba ikusasa elihle eligxile kumuntu emhlabeni ongaqinisekile.
Kuphinde kube nezindlela ezahlukahlukene ngokuya ngokuthi ufuna izincazelo ezikhethiwe zamathrendi noma uthole izithako zamathrendi. Kumuntu osanda kuqala ngokubona izinto kusengaphambili, amathuluzi amaningi ayatholakala okuhlonza ithrendi nokuhlaziya, njengezinsizakalo zokubuka amathrendi ezisekelwe ku-AI noma izinkundla zokukhetha izitayela. Lezi zinkundla ziqukethe izinkulungwane zamathrendi - ukusuka kumathrendi ama-mega kuye kwancane - kanye nencazelo yawo.
Nazi ezinye zezindlela ezisetshenziswa kakhulu ekuhlaziyeni amathrendi:
Ucwaningo lwamathrendi
Ucwaningo lwamathrendi lubandakanya ukuhlonza nokuhlaziya amaphethini kudatha ukuze ubikezele izehlakalo zesikhathi esizayo. Kuyithuluzi elibalulekile lokuqonda ukuziphatha kwabathengi, ukusebenza kwebhizinisi, kanye nomkhondo ongase ube khona wezimboni ezihlukahlukene.
Kunezindlela ezimbili eziyinhloko ze-methodological ocwaningweni lwethrendi:
- Ucwaningo oluyisisekelo: Lokhu kuhlanganisa ukuxhumana okuqondile namaqembu ahlukahlukene njengamakhasimende, abasebenzisi abaholayo, ochwepheshe abavela emikhakheni yesayensi nezimboni, abasebenzisi abavamile, abasebenzi, nabahlinzeki. Amasu, njengemihlangano yokucobelelana ngolwazi yochwepheshe nababambe iqhaza noma ucwaningo lwe-Delphi, angasetshenziswa ngempumelelo kule ndlela.
- Ucwaningo lwesibili: Le ndlela isebenzisa ulwazi olukhona. Kunemibiko eminingi yethrendi ekhona ezimbonini ezahlukahlukene, ezingasebenza njengezinsiza ezibalulekile nezisekelo zokuhlonza ithrendi.
Ukuhlaziywa kwethrendi
Ukuhlaziywa kwethrendi kukhomba amaphethini avamile phakathi kweqembu elithile labasebenzisi futhi kuqonda ukuthi la maphethini avele kanjani noma angase aguquke ngokuhamba kwesikhathi. Le nqubo ibalulekile ekudaluleni amathuba amasha kanye nokukhiqiza imibono yemibono engaba khona noma imikhiqizo, ikwenze kube isu elibalulekile ukulisebenzisa phakathi nezigaba zokuqala zesigaba sokuklama.
Njengendlela yocwaningo ekwakhiweni, ukuhlaziywa kwethrendi kuhlanganisa ukuqoqa idatha ehlobene noma evela kubasebenzisi. Le datha ibe isicutshungulwa ukuze kuhlonzwe ithrendi, kamuva ihlaziywe ukuze kuqondwe ukuqhubeka kwayo ngokuhamba kwesikhathi.
Kunezimo, nokho, lapho umcwaningi edinga ukuhlola ithrendi ekhona phakathi kweqembu labasebenzisi. Kulezo zimo, idatha ethile iqoqwa kusukela kumaqembu abasebenzisi ngokubheka ngokucophelela ithrendi ukuze kukhonjwe imbangela yayo. Ukuhlonza imbangela yethrendi ngokuvamile kuyinselele kakhulu kunokuhlonza ithrendi ngokwayo. Kubalulekile ukuqaphela ukuthi izici ezihlukahlukene, njengesikhathi sosuku, isizini, nendawo yendawo, zingathonya ithrendi, futhi lezi zici kufanele zibhalwe phansi phakathi nenqubo yokuqapha ithrendi.
I-Trend extrapolation
Ukwengezwa kwethrendi kuhlanganisa ukukhomba amaphethini kudatha esikhathini esithile nokusebenzisa lolo lwazi ukuze ubikezele amathrendi wesikhathi esizayo. Le nqubo ivamise ukwenziwa ngokunweba ijika eliwumugqa noma lomchazi wezibikezelo zesikhathi esifushane, kodwa ezinye izici, njengemikhawulo yokukhula, zizocatshangelwa ukubikezela kwesikhathi eside. Le mikhawulo ingabandakanya ukuthi ubuchwepheshe noma inkambiso yamasiko ingasakazeka kangakanani, futhi amajika ethrendi ahlukene angasetshenziswa ukuze kulingane idatha, njengejika lokuhamba. Kodwa-ke, kuyanconywa ukusebenzisa i-extrapolation nezinye izindlela zokubikezela, njengokwahlulela kochwepheshe kanye nokuhlaziya isimo.
I-Trend extrapolation ingase isetshenziselwe ukubikezela izitayela zesikhathi esizayo ezindaweni ezihlukahlukene, njengokuthengisa, ezezimali, ukumaketha, ukusebenza, ukuphathwa kwezinhlekelele, izinsiza zabantu, nokuningi. Ngokuhlonza amaphethini kudatha yomlando, izinhlangano zingasebenzisa ithrendi extrapolation ukuze zilindele izehlakalo zesikhathi esizayo futhi zenze izinqumo ezinolwazi ukuze zithuthukise imisebenzi yazo futhi zifinyelele imigomo yazo.
Kusetshenziswa izindlela ezihlukahlukene ukuze kubikezelwe izitayela zesikhathi esizayo kusetshenziswa idatha yomlando, eyaziwa ngokuthi amasu okubikezela aqinile; nokho, bangase bangacabangi ngaso sonke isikhathi izenzakalo ezingalindelekile.
Okuthrendayo kungenziwa ngeso lengqondo kusetshenziswa amagrafu omugqa, lapho ukuhluka okuncikile kuhlelwa ku-eksisi ka-y kanye nesikhathi ku-eksisi ka-x. Amathrendi angahlukaniswa abe izigaba eziningana:
- njalo - akukho ukukhula noma ukwehla jikelele. Kungase kube nokuguquguquka okuvamile, njengezikhathi zonyaka ezihlukene.
- Linear - ebonakala ngokunyuka okuzinzile nokungaguquguquki noma ukwehla kwedatha. Ulayini oqondile umele lawa mathrendi, futhi umthambeka ungaba umqansa noma kancane kancane, kuye ngokuthi idatha ishintsha ngokushesha kangakanani.
- Exponential - ukukhula noma ukwehla kwedatha kwenzeka ngenani elisheshayo. Esikhundleni sokuqhubeka okuzinzile, lolu hlobo lwethrendi lumelwa ijika, lapho inani lika-x (elifakwe ngokuvundlile) lisetshenziswa njenge-eksponenti kufomula yomugqa wethrendi ukuze kubalwe inani lika-y.
- Damped - isondela ku-asymptote evundlile noma umugqa ovundlile lapho igrafu yomsebenzi esondela kakhulu kuwo kodwa ingalokothi ithinte.
Amabhizinisi kufanele abhekane kanjani namathrendi?
Njengoba izinkampani zizulazula endaweni ehlala ishintsha yezimboni zethu, kubalulekile ukubuza:
- Ingabe bamane basabela kumathrendi, noma bahlanganyela ngenkuthalo ekudaleni kwabo?
- Bakusebenzisa kanjani ukuqonda kwabo la maphethini ukuze baqhubekisele phambili emisha nokukhula ezinhlanganweni zabo?
- Futhi okubaluleke kakhulu, ingabe bakulungele ukujwayela amasu abo kanye nokusebenza ukuze basebenzise lezi zindlela, noma bazosala ngemuva?
Uhambo oluya kulezi zimpendulo luzodinga isibindi, ubuhlakani, nokuzinikela okungantengantengi ekusunguleni izinto ezintsha. Uhambo olungathembisi nje kuphela izinselelo kodwa futhi namathuba amakhulu kulabo abakulungele ukuwasebenzisa.