Imidiya yokwenziwa yebhizinisi: Uhlangothi oluhle lwama-deepfakes

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Imidiya yokwenziwa yebhizinisi: Uhlangothi oluhle lwama-deepfakes

Imidiya yokwenziwa yebhizinisi: Uhlangothi oluhle lwama-deepfakes

Umbhalo wesihlokwana
Ngaphandle kwedumela elibi lama-deepfakes, ezinye izinhlangano zisebenzisa lobu buchwepheshe ngokuhle.
    • About the Author:
    • Igama lomlobi
      I-Quantumrun Foresight
    • January 2, 2023

    Isifinyezo sokuqonda

    Imidiya yokwenziwa noma ubuchwepheshe be-deepfake buye bazuza idumela elibi ngokusetshenziswa kwabo ekulahlekiseni ulwazi nenkulumo-ze. Kodwa-ke, ezinye izinkampani nezikhungo zisebenzisa lobu buchwepheshe obubanzi ukuze zithuthukise izinsizakalo, zenze izinhlelo ezingcono zokuqeqesha, futhi zinikeze amathuluzi asizayo.

    Ingqikithi yemidiya yokwenziwa yebhizinisi

    Izinguqulo eziningi zokuqukethwe kwemidiya yokwenziwa okukhiqizwe noma okulungiswe ubuhlakani bokwenziwa (AI), ngokuvamile ngokufunda komshini nokufunda okujulile, ziya ngokuya zitholwa ezimweni eziningi zokusetshenziswa kwebhizinisi. Kusukela ngo-2022, lezi zinhlelo zokusebenza zihlanganisa abasizi ababonakalayo, ama-chatbots adala umbhalo nenkulumo, nabantu abangokoqobo, okuhlanganisa umgqugquzeli we-Instagram okhiqizwe ngekhompyutha uLil Miquela, uColonel Sanders 2.0 we-KFC, kanye no-Shudu, i-supermodel yedijithali.

    Imidiya yokwenziwa ishintsha indlela abantu abadala futhi bahlangabezane ngayo nokuqukethwe. Nakuba kungase kubonakale sengathi i-AI izongena esikhundleni sabadali abangabantu, lobu buchwepheshe cishe buzokwenza intando yeningi ubuciko nokuqamba okusha okuqukethwe esikhundleni salokho. Ikakhulukazi, ukuqhubeka okusha kumathuluzi/izinkundla zokwenziwa zokukhiqiza kuzovumela abantu abaningi ukuthi bakhiqize okuqukethwe kwekhwalithi ephezulu ngaphandle kokudinga ibhajethi yefilimu eyi-blockbuster. 

    Kakade, izinkampani zisebenzisa lokho okunikezwa yimidiya yokwenziwa. Ngo-2022, Incazelo yokuqala yokuloba inikeze isevisi evumela abasebenzisi ukuthi bashintshe imigqa yengxoxo ekhulunywa kuvidiyo noma i-podcast ngokuhlela umbhalo wombhalo. Ngaleso sikhathi, i-AI yokuqalisa i-Synthesia inika amandla amafemu ukuthi enze amavidiyo okuqeqesha abasebenzi ngezilimi eziningi ngokukhetha kubethuli abahlukahlukene kanye nemibhalo elayishiwe (2022).

    Ngaphezu kwalokho, ama-avatar akhiqizwe yi-AI angasetshenziselwa okungaphezu nje kokuzijabulisa. Idokhumentari ye-HBO ethi, Siyakwamukela ku-Chechnya (2020), ifilimu ekhuluma ngomphakathi we-LGBTQ oshushiswayo e-Russia, yasebenzisa ubuchwepheshe be-deepfake ukumboza ubuso balabo okwaxoxwa nabo nobebalingisi ukuvikela ubunikazi babo. Ama-avatar edijithali nawo akhombisa amandla okunciphisa ukuchema nokucwasa ngesikhathi sokuqashwa, ikakhulukazi ezinkampanini ezivulekele ukuqasha abasebenzi abakude.

    Umthelela ophazamisayo

    Ukusetshenziswa kobuchwepheshe be-deepfake kunikeza isithembiso emkhakheni wokufinyelela, kudala amathuluzi amasha avumela abantu abakhubazekile ukuthi bazimele. Isibonelo, ngo-2022, i-Seeing.ai ye-Microsoft kanye ne-Lookout ye-Google yanika amandla izinhlelo zokusebenza zokuzulazula ezenziwe zaba ngezakho zohambo lwabahamba ngezinyawo. Lezi zinhlelo zokusebenza zokuzulazula zisebenzisa i-AI ukuze ibonwe kanye nezwi lokwenziwa ukulandisa izinto, abantu, kanye nemvelo. Esinye isibonelo i-Canetroller (2020), isilawuli sikamoba we-haptic esingasiza abantu abangaboni kahle bazulazule ngokoqobo ngokulingisa ukusebenzisana komoba. Lobu buchwepheshe bungavumela abantu abanokukhubazeka kokubona ukuthi bazulazule endaweni ebonakalayo ngokudlulisela amakhono omhlaba wangempela emhlabeni obonakalayo, bawenze ulingane futhi unike amandla.

    Esikhaleni sezwi sokwenziwa, ngo-2018, abacwaningi baqala ukuthuthukisa amazwi okwenziwa abantu abane-Amyotrophic Lateral Sclerosis (ALS), isifo sezinzwa esithinta amangqamuzana ezinzwa abhekene nokunyakaza kwemisipha ngokuzithandela. Izwi lokwenziwa lizovumela abantu abane-ALS ukuthi baxhumane futhi bahlale bexhumene nabathandekayo babo. I-foundation Team Gleason, esungulwe uSteve Gleason, owayengumdlali webhola lezinyawo owayene-ALS, inikeza ubuchwepheshe, izinto zokusebenza, kanye nezinsizakalo kubantu abaphila nalesi sifo. Baphinde basebenze nezinye izinkampani ukunika amandla ukuthuthukiswa kwezimo zemidiya zokwenziwa ezikhiqizwe yi-AI eziqondene ngqo nabantu ababhekene ne-ALS.

    Ngaleso sikhathi, i-VOCALiD yokuqala yobuchwepheshe be-voicebank isebenzisa ubuchwepheshe bokuhlanganisa izwi lobunikazi ukuze idale abantu abahlukile bezwi banoma iyiphi idivayisi ephendula umbhalo ube inkulumo yalabo abanenkinga yokuzwa nokukhuluma. Izwi elijulile lingasetshenziswa ekwelashweni kwabantu abanezihibe zokukhuluma kusukela ekuzalweni.

    Imithelela yezinhlelo zokusebenza zemidiya zokwenziwa zebhizinisi

    Imithelela ebanzi yemidiya yokwenziwa emsebenzini wansuku zonke nezinhlelo zokusebenza ingabandakanya: 

    • Izinkampani ezisebenzisa imidiya yokwenziwa ukuxhumana namaklayenti amaningi ngesikhathi esisodwa, zisebenzisa izilimi eziningi.
    • Amanyuvesi ahlinzeka ngezinkundla ze-digital persona ukwamukela abafundi abasha futhi anikeze impilo enhle nezinhlelo zokufunda ngamafomethi ahlukene.
    • Amafemu afaka abaqeqeshi bokwenziwa bezinhlelo ze-inthanethi nezokuziqeqesha.
    • Ama-synthetic assistants aya ngokuya etholakala kubantu abanokukhubazeka kanye nokuphazamiseka kwempilo yengqondo ukuze basebenze njengabaqondisi babo kanye nabelaphi bomuntu siqu.
    • Ukukhuphuka kwesizukulwane esilandelayo se-metaverse AI influencers, osaziwayo, abaculi, nabasubathi.

    Imibuzo okufanele icatshangelwe

    • Uma uke wazama ubuchwepheshe bemidiya yokwenziwa, yiziphi izinzuzo zayo kanye nemikhawulo?
    • Yiziphi ezinye izindlela ezingase zisetshenziswe lobu buchwepheshe obubanzi ezinkampanini nasezikoleni?

    Izinkomba zokuqonda

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