Umnotho wegigi yabadali: U-Gen Z uthanda umnotho wabadali

• About the Author:
• Igama lomlobi

  I-Quantumrun Foresight
• September 29, 2022

Isifinyezo sokuqonda

U-Gen Z, owazalwa enkathini exhumene ngokwedijithali, ulungisa kabusha indawo yokusebenza ngokuthanda kakhulu izindima ezizimele ezihambisana nezindlela zabo zokuphila namagugu. Lolu shintsho lubhebhezela umnotho wabadali oguquguqukayo, lapho osomabhizinisi abasebasha besebenzisa amakhono abo nokuduma ngezinkundla eziku-inthanethi, abangenisa imali eningi. Ukukhula kwalo mnotho kubangela izinguquko emikhakheni eyahlukene, kusukela kwezamabhizinisi kanye nokukhangisa okujwayelekile kuye emithethweni yezabasebenzi kahulumeni, okubonisa ukuvela kwenguquko ebalulekile emisebenzini nakumamodeli ebhizinisi.

Ingqikithi yomnotho wegigi yabadali

UGen Z uyisizukulwane esincane kunazo zonke esingena emsebenzini kusukela ngo-2022. Cishe bayizigidi ezingu-61 oGen Zers, abazalwa phakathi kuka-1997 no-2010, abajoyina abasebenzi base-US ngo-2025; futhi ngenxa yokuthuthukiswa kobuchwepheshe, abaningi bangase bakhethe ukusebenza njengabazimele esikhundleni semisebenzi evamile.

OGen Zers bangabantu bomdabu bedijithali, okusho ukuthi bakhulele ezweni elixhumene kakhulu. Lesi sizukulwane sasingekho ngaphezu kweminyaka eyi-12 lapho i-iPhone ikhishwa okokuqala. Ngakho-ke, bafuna ukusebenzisa lobu buchwepheshe be-inthanethi kanye neselula-kuqala ukwenza umsebenzi uvumelane nempilo yabo esikhundleni senye indlela.

Ngokocwaningo oluvela endaweni ezimele i-Upwork, amaphesenti angama-46 amaGen Zers angama-freelancers. Olunye ulwazi locwaningo luthole ukuthi lesi sizukulwane sikhetha izinhlelo zokusebenza okungezona ezendabuko ezifanele kakhulu indlela yabo yokuphila abayifisayo kuneshejuli evamile ye-9-to-5. AbakwaGen Zers banethuba elikhulu kunanoma yisiphi esinye isizukulwane ukuthi bafune umsebenzi abawuthandayo futhi ubanikeze inkululeko nokuvumelana nezimo.

Lezi zimfanelo zingase zibonise ukuthi kungani umnotho wabadali ukhanga i-Gen Zers kanye neMillennials. I-inthanethi ikhiqize izinkundla ezahlukahlukene nezimakethe zedijithali, zonke zilwela ithrafikhi ye-inthanethi evela emiqondweni yokudala. Lo mnotho uhlanganisa izinhlobo ezahlukene zosomabhizinisi abazimele abenza imali ngamakhono, imibono, noma ukuduma kwabo. Ngaphezu kwalaba badali, izinkundla eziku-inthanethi zibhekelela izici ezahlukahlukene zomnotho we-gig elandelayo. Izibonelo ezidumile zihlanganisa:

• Abadali bamavidiyo be-YouTube.
• Abadlali bokusakaza bukhoma.
• Abagqugquzeli bemfashini nezokuhamba be-Instagram.
• TikTok meme abakhiqizi.
• Abanikazi besitolo se-Etsy craft. 

Umthelela ophazamisayo

Umsebenzi wezandla, njengokugunda utshani, ukuwasha ama-driveways, kanye nokudiliva amaphephandaba, kwake kwaba yindlela ethandwayo yosomabhizinisi abasha. Ngo-2022, abakwaGen Zers bangakwazi ukuyala umsebenzi wabo nge-inthanethi futhi babe osozigidi ngokusebenzisa ubudlelwano bomkhiqizo. Inqwaba yabasebenzisi be-YouTube abadumile, abasakazi beTwitch, nosaziwayo beTikTok badale izigidi zabalandeli abazinikele abasebenzisa izinto zabo ukuze bazijabulise. Abadali benza imali ngale miphakathi ngokukhangisa, ukuthengiswa kwempahla, uxhaso, neminye imithombo yemali engenayo. Ezinkundleni ezifana ne-Roblox, abathuthukisi begeyimu abancane bathola imali engenayo enamanani ayisithupha nayisikhombisa ngokudala umuzwa obonakalayo wemiphakathi yabo yabadlali abakhethekile.

Ukukhula kwe-ecosystem yamabhizinisi agxile kubadali iheha intshisekelo yongxiwankulu, abatshale imali elinganiselwa ku-$2 billion USD kuyo. Isibonelo, inkundla ye-e-commerce i-Pietra ixhuma abaklami nabalingani bokukhiqiza kanye nempahla ukuze balethe izimpahla zabo emakethe. I-Jellysmack yokuqala isiza abadali ukuthi bakhule ngokwabelana ngokuqukethwe kwabo kwezinye izinkundla.

Ngaleso sikhathi, i-fintech Karat isebenzisa amamethrikhi enkundla yezokuxhumana njengesibalo sabalandeli nokuzibandakanya ukuze kugunyazwe izikweletu kunezikolo zezibalo zendabuko. Futhi ngo-2021 kuphela, ukusetshenziswa kwemali kwabathengi emhlabeni wonke ezinhlelweni zokusebenza zomphakathi kwakulinganiselwa ku-$6.78 billion USD, okugqugquzelwa ngokwengxenye ividiyo ekhiqizwe umsebenzisi nokusakaza bukhoma.

Imithelela yomnotho wegigi yabadali

Imithelela ebanzi yomnotho wegigi yabadali ingafaka: 

• Amafemu e-Cryptocurrency ahlinzeka ngamathokheni angenziwa ngokwezifiso (ama-NFT) okuthengiswayo kwabadali.
• Amanye abaxhasi bezimali zebhizinisi kanye nezinkundla ezibhekelela abagqugquzeli benkundla yezokuxhumana.
• Amabhizinisi akuthola kuyinselele ukuqasha ama-Gen Zers ukuze athole imisebenzi yesikhathi esigcwele nokudala izinhlelo ezizimele noma amachibi ethalente esikhundleni salokho.
• Izinkundla zokuqukethwe, njenge-YouTube, iTwitch, ne-TikTok, ezikhokhisa amakhomishini aphezulu futhi zilawula ukuthi okuqukethwe kukhangiswa kanjani. Lokhu kuthuthukiswa kuzodala ukuhlehla kubasebenzisi babo.
• Izinkundla zamavidiyo amafushane, njenge-TikTok, i-Instagram Reels, ne-YouTube Shorts, ekhokhela abadali be-inthanethi imali eyengeziwe yokubukwa.
•  Ukwethulwa kwezikhuthazi zentela ezihlosiwe zabahlanganyeli be-creator gig economic, okuholela ekuzinzeni okuthuthukisiwe kwezezimali kubadali abazimele.
• Izikhungo zokukhangisa zendabuko zishintsha ukugxila ekuhlanganyeleni kwabathonya, ukuguqula amasu okumaketha kanye nokuzibandakanya kwabathengi.
• Ohulumeni abakha imithetho ethile yezabasebenzi yabasebenzi bezomnotho be-gig, baqinisekisa ukuphepha kwemisebenzi okungcono kanye nezinzuzo zalaba basebenzi besikhathi sedijithali.

Imibuzo okufanele icatshangelwe

• Yimiphi imiphumela emibi yabadali bokuqukethwe abasebenza nezinkampani ezinkulu?
• Ngabe umnotho we-gig olandelayo uzoba nomthelela kanjani ekuqasheni izinkampani?