Ukusatshalaliswa kwamahlaya okusha: Kuyahleka lapho kudingeka

• About the Author:
• Igama lomlobi

  I-Quantumrun Foresight
• December 14, 2022

Isifinyezo sokuqonda

I-Netflix isize ukwethula osomahlaya ezithamelini zomhlaba wonke ngokusebenzisa izipesheli zayo zamahlaya. Le modeli entsha yokusabalalisa incike kudatha yezethameli nomuzwa wokufanisa okuqukethwe kwamahlaya nokushintshayo okuthandwayo kwamakhasimende. Imithelela yesikhathi eside yalolu shintsho ingabandakanya amathuba engeziwe ethalente lomhlaba kanye nokuqukethwe kwamahlaya okufushane.

Umongo omusha wokusabalalisa amahlaya

Umbono wokuthi okuqukethwe kwamahlaya kukhanga izethameli ze-niche kuphela usushintshile kakhulu ngenxa yomthelela wezinsizakalo zokusakaza ezifana ne-Netflix. Lezi zinkundla zenze amahlaya asezingeni eliphezulu ngokugqama phakathi kwesiko elidumile, okwenza okuqukethwe okunjalo kufinyeleleke kakhudlwana kuhlu olubanzi lwababhalisile. Ngokungafani nomabonakude wendabuko, lapho izipesheli zamahlaya zazingavamile, i-Netflix nezinsizakalo ezifanayo zinikeza le mibukiso ezigidini, zinqamula amaqembu obudala ahlukahlukene nezizinda zamasiko. 

Isu le-Netflix libandakanya ukusebenzisa ukuhlaziywa kwedatha okuyinkimbinkimbi kanye ne-algorithms ukukhetha osomahlaya nokuhlanganisa okuqukethwe kwezithameli zakho. Abaphathi benkampani badalule ukuthi inqubo yabo yokuthatha izinqumo igxile ekuhlaziyeni izintandokazi zezibukeli nokuziphatha kunokuthembela ezinkanyezini ezidumile noma izinhlobo. Le ndlela ivumela i-Netflix ukuthi ihlonze amathalente asafufusa nezinhlobo ezihambisana nezithameli zabo, ihlale ivuselela uhlu lwazo lwamahlaya. 

Umdondoshiya wokusakaza futhi usebenzisa indlela eyingqayizivele yokuhlukanisa nokuncoma okuqukethwe. Kunokuhlukanisa imibukiso ngokusekelwe ezinhlotsheni zendabuko noma ukusebenzisa amamethrikhi afana nedumela lomqondisi noma amandla enkanyezi, i-Netflix isebenzisa ukuhlaziya imizwa. Le nqubo ihlanganisa ukuhlola ithoni yemizwa yombukiso, iwuhlukanise njengokuzizwa ujabule, ukudabuka, noma ukuphakamisa, phakathi kokunye. Leli su lenza i-Netflix ikwazi ukuncoma okuqukethwe okuqondana eduze kakhulu nomoya wababukeli noma okuthandwayo, kude nesegimenti evamile yababukeli. Ngenxa yalokho, i-Netflix inganikeza izinhlobonhlobo zokuqukethwe kwamahlaya, okubuyekezwa masonto onke, ukuze kuhlangatshezwane nokuthandwa okuhlukahlukene kwababukeli bayo bomhlaba.

Umthelela ophazamisayo

Indlela ye-Netflix yokusabalalisa amahlaya, okuhlanganisa inhlanganisela yezipesheli ezithatha ihora lonke kanye namasegimenti amafushane wemizuzu engama-30 neyi-15, ibhekelela imikhuba ehlukahlukene yokusebenzisa yababukeli bayo. Lawa mafomethi amafushane asebenza njengamakhefu okuzijabulisa asheshayo, angena ngokuphumelelayo ezimpilweni ezimatasa zezibukeli. Ukunwetshwa kweNetflix ekubeni amahlaya aphesheya kungesinye isici esibalulekile, esinikeza imibukiso ngezilimi eziyisikhombisa.

Kodwa-ke, izinselelo, njengezinsolo zokungalingani kweholo, ikakhulukazi phakathi kosomahlaya besifazane base-Afrika-baseMelika, ziye zavela. Impendulo ye-Netflix igqamisa ukuthembela kwabo kudatha nokuhlaziywa kwezithameli ezinqumweni zamaholo, kanye nokuzibophezela ekwandiseni okuqukethwe okuvela kosomahlaya besifazane abamnyama. Lesi simo sigcizelela isidingo sokulinganisa izinqumo eziqhutshwa idatha nokuzwela ukulingana nokumelwa embonini yezokuzijabulisa.

Impumelelo yeNetflix ayizange ibonwe ngamanye amapulatifomu. I-Dry Bar Comedy, isiteshi se-YouTube esinababhalisile abaningi, inikeza umtapo wezincwadi wezipesheli zamahlaya angu-250, afinyeleleka nge-YouTube, iwebhusayithi yabo, kanye nobudlelwano ne-Amazon Prime Video kanye neComedy Dynamics, Dry Bar Comedy. Nokho, Ibha Eyomile iyazihlukanisa ngokugxila kokuqukethwe "okuhlanzekile," okulungele umndeni, okwenza amahlaya afinyeleleke kubabukeli ababanzi, abahlukahlukene. 

Kosomahlaya ngabanye, lezi zinkundla zinikeza amathuba angakaze abonwe okufinyelela izethameli zomhlaba wonke futhi abonise izitayela ezihlukahlukene zamahlaya. Ezinkampanini ezisembonini yezokuzijabulisa, le modeli yethula isifanekiso sempumelelo: ukusebenzisa izinkundla zedijithali ukuze kusatshalaliswe kabanzi, enikeza ubude obuhlukahlukene bokuqukethwe ukuze kuhlangatshezwane nezintandokazi zezibukeli ezihlukene, nokugxila ekuhlanganiseni nasekuhlukeni ekudaleni okuqukethwe. Ohulumeni nabakhi bezinqubomgomo kungase kudingeke bacabangele imithelela yalo mkhuba, ikakhulukazi ngokwezinhlaka zokulawula eziqinisekisa isinxephezelo esinobulungiswa nokumelwa endaweni eyandayo yedijithali neyokuzijabulisa yomhlaba.

Imithelela yokusabalalisa amahlaya amasha

Imithelela ebanzi yokusabalalisa amahlaya amasha ingase ihlanganise:

• Izinhlobonhlobo ezibanzi zamahlaya (ithalente lamazwe ngamazwe) ethulwa ezinsizeni zokusakaza ngemidiya yezokuxhumana; ngokwesibonelo, osomahlaya beTikTok, osomahlaya baseTwitch, njll.
• I-Cable TV isungula ubudlelwano obukhethekile nezinkundla zokuxhumana kanye neziteshi zokusingatha okuqukethwe kwamahlaya.
• Izithameli ziya ngokuya zivezwa kosomahlaya nezitayela zamahlaya ezivela emazweni angaphandle nezifunda.
• Amahlaya amaningi aba osaziwayo, abahola amaholo akhuphukayo kanye nezinkontileka zesikhathi eside ezifana nezinkathi zochungechunge.
• Ukukhathazeka nge-copyright nezindaba zophawu lwentengiso njengoba osomahlaya bangena ezingxoxweni nezinsizakalo zokusakaza-bukhoma zezipesheli zamasonto onke.
• Ukwenyuka kwezidingo zesinxephezelo esifanelekile kanye nokwehlukahlukana embonini yamahlaya azimele.

Imibuzo okufanele icatshangelwe

• Ucabanga ukuthi osomahlaya bangakuvikela kanjani okuqukethwe kwabo ngabasabalalisi abaningi?
• Ucabanga ukuthi ukusatshalaliswa kwamahlaya kuzoba kanjani ngokwentando yeningi eminyakeni emithathu ezayo?