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Iwebhu elandelayo yokuxhumana nabantu iqhathaniswa nezinjini zokusesha ezifana nonkulunkulu: Ikusasa Le-inthanethi P2

UDavid Tal, Umshicileli, i-Futurist
@DavidTalWrites
I-LinkedIn

Msombuluko, 09/14/2020 - 12:42

Kusukela ngo-2003, izinkundla zokuxhumana zikhule zadla iwebhu. Eqinisweni, izinkundla zokuxhumana is i-inthanethi yabasebenzisi abaningi bewebhu. Kuyithuluzi labo eliyinhloko lokuxhumana nabangane, ukufunda izindaba zakamuva, nokuthola amathrendi amasha. Kodwa kunempi efufusayo ngemuva kwalesi sigcawu se-social bubblegum.

Inkundla yezokuxhumana ithuthukisa ngokushesha izici zesixuku, njengoba ingena endaweni yamawebhusayithi endabuko kanye nezinsizakalo zewebhu ezizimele, okubaphoqa ukuthi bakhokhe imali yokuvikela noma bafe kancane. Kulungile, ngakho-ke isingathekiso singase sizwakale ngokwesabekayo manje, kodwa sizoba nomqondo owengeziwe njengoba uqhubeka ufunda.

Kulesi sahluko sochungechunge lwethu Lwekusasa Lochungechunge Lwe-inthanethi, sihlola izitayela zesikhathi esizayo ezinkundleni zokuxhumana kanye nempi ezayo phakathi kweqiniso nomuzwa kuwebhu.

Ukuzikhangisa okuncane kanye nokuziveza okungenamsebenzi

Ngo-2020, izinkundla zokuxhumana zizongena eshumini lesithathu leminyaka. Lokho kusho ukuthi ubusha bayo obugcwele ukulinga, ukwenza izinqumo ezimbi zokuphila, kanye nokuzitholela kuyothathelwa indawo ukuvuthwa okuza nokuhlanganisa isenzo sakho, ukuqonda ukuthi ungubani, nokuthi yini ohloselwe ukuba yiyo.

Indlela lokhu kuvuthwa okuzozibonakalisa ngayo ezinkundleni zokuxhumana eziphezulu zanamuhla kuzoqhutshwa yisipiliyoni salezo zizukulwane ezikhule zizisebenzisa. Umphakathi usunokuqonda okwengeziwe mayelana nokuzizwisa obheke ukukuzuza ngokubamba iqhaza kulawa masevisi, futhi lokho kuzoqhubeka nokubonisa ukuya phambili.

Uma kubhekwa umcabango oqhubekayo wamahlazo ezinkundla zokuxhumana kanye nokuhlazeka komphakathi okungavela ngokushicilela okuthunyelwe okungakhulelwe noma okunesikhathi esingalungile, abasebenzisi bathola intshisekelo yokuthola izitolo zokuveza ubuntu babo bangempela ngaphandle kwengozi yokuhlukunyezwa ngamaphoyisa e-PC noma ukuba nesikhathi eside. -izikhala ezikhohliwe ezahlulelwa abaqashi bakusasa. Abasebenzisi futhi bafuna ukwabelana ngokuthunyelwe nabangani ngaphandle kwengcindezi yomphakathi eyeqile yokuba nenani eliphezulu labalandeli noma badinga ukuthandwa okudlulele noma amazwana ukuze okuthunyelwe kwabo bazizwe kubalulekile.

Abasebenzisi bengosi yezokuxhumana besikhathi esizayo bazofuna izinkundla ezibasiza ukuthi bathole kangcono okuqukethwe okubandakanyayo, kuyilapho bebavumela ukuthi babelane ngokuqukethwe nezikhathi ezibalulekile kubo—kodwa ngaphandle kwengcindezi nokuzithiba okuhambisana nokufinyelela izinga elithile lokuxhumana nabantu. ukuqinisekiswa.

Izinkundla zokuxhumana ziyanyakaza

Uma kubhekwa umyalelo wenkundla yezokuxhumana osanda kuwufunda, akufanele kusimangaze ukuthi indlela esisebenzisa ngayo izinkundla zokuxhumana zizohluka ngokuphelele eminyakeni emihlanu kuya kweyishumi.

Instagram. Enye yezimali ezisafufusa ze-Facebook, i-Instagram izuze ukuduma kwayo hhayi ngokuba yindawo lapho ulahla khona zonke izithombe zakho (i-ahem, i-Facebook), kodwa indawo lapho ulayisha khona lezo zithombe ezithile ezimele impilo yakho nesiqu sakho. Yilokhu kugxila kwikhwalithi phezu kobuningi, kanye nokusebenziseka kalula kwayo, okwenza i-Instagram ihehe kakhulu. Futhi njengoba kwethulwa izihlungi ezengeziwe nezici zokuhlela ezingcono zevidiyo (ukuncintisana neVine ne-Snapchat), isevisi izoqhubeka nokukhula kwayo okunolaka kuze kube ngama-2020s.

Kodwa-ke, njenge-Facebook enezibalo zayo zabalandeli ababonakalayo, ukuthanda, namazwana, i-Instagram ikhuthaza ngokungaqondile isigcwagcwa emphakathini esibalweni esiphansi sabalandeli kanye nokushicilela okuthunyelwe okuthola ukwesekwa okuncane kunethiwekhi yakho. Lokhu kusebenza okuwumongo kungqubuzana nokwanda kokuthandwa kwenkundla yezokuxhumana, okushiya i-Instagram engcupheni yezimbangi.

Twitter. Ngendlela yayo yamanje, le nkundla yezokuxhumana enezinhlamvu ezingu-140 kancane kancane izobona isizinda somsebenzisi esiqondisiwe siphuma igazi njengoba bethola ezinye izinsiza ezizothatha indawo yamakhono ayo ayisisekelo, njengokuthi: Ukuthola izindaba ngesikhathi sangempela (kubantu abaningi, Izindaba ze-Google, i-Reddit, kanye I-Facebook yenza lokhu kahle ngokwanele); ukuxhumana nabangane (izinhlelo zokusebenza zemiyalezo ezifana ne-Facebook Messenger, WhatsApp, WeChat, kanye ne-Line zikwenza lokhu kangcono kakhulu), nokulandela osaziwayo nabanamandla (i-Instagram ne-Facebook). Ngaphezu kwalokho, izilawuli ezilinganiselwe ze-Twitter zishiya abasebenzisi abakhethiwe besengozini yokuhlukunyezwa ngama-troll e-inthanethi.

Isimo samanje senkampani njengenkampani ehweba esidlangalaleni sizonyusa izinga lalokhu kwehla. Ngokukhuphuka kwengcindezi yabatshalizimali ukuze bahehe abasebenzisi abasha, i-Twitter izophoqeleka ukuthi ibe sesikhundleni esifanayo nese-Facebook, lapho kufanele baqhubeke bengeza izici ezintsha, babonise okuqukethwe kwemidiya okuhlukahlukene, bapompa izikhangiso eziningi, futhi baguqule izindlela zabo zokubonisa. Umgomo, vele, kuzoba ukuheha abasebenzisi abavamile, kodwa umphumela uzoba ukuhlukanisa isisekelo sayo sangempela, esiyisisekelo somsebenzisi singabheki i-Facebook yesibili.

Kukhona amathuba aphezulu okuthi i-Twitter izonamathela enye ishumi leminyaka noma ngaphezulu, kodwa futhi kunethuba eliphezulu lokuthi izothengwa umuntu oncintisana naye noma i-conglomerate esikhathini esizayo esingekude kakhulu, ikakhulukazi uma ihlala inkampani edayiswa esidlangalaleni.

Snapchat. Ngokungafani nezinkundla zokuxhumana ezichazwe ngenhla, i-Snapchat iwuhlelo lokusebenza lokuqala olwakhelwe ngempela izizukulwane ezizalwa ngemva kuka-2000. Nakuba ungakwazi ukuxhumana nabangane, azikho izinkinobho ezifana nezinkinobho, izinkinobho zenhliziyo, noma amazwana omphakathi. Kuyinkundla eklanyelwe ukwabelana ngezikhathi ezisondelene nezidlulayo ezinyamalalayo uma sezidliwe. Lolu hlobo lokuqukethwe ludala indawo eku-inthanethi ekhuthaza ukwabelana ngempilo yomuntu okuyiqiniso kakhudlwana, okungahlungiwe (futhi kube lula).

Ngokuhamba kancane Abasebenzisi abangu-200 abasebenzayo (2015), isencane uma kuqhathaniswa nezinkundla zokuxhumana ezisungulwe kakhulu emhlabeni, kodwa uma kubhekwa ukuthi inabalandeli abayizigidi ezingu-20 kuphela ngo-2013, kuyafaneleka ukusho ukuthi izinga layo lokukhula lisenawo amafutha e-rocket asele isikhathi eside—okungukuthi, kuze kube manje. inkundla yezokuxhumana ye-Gen Z elandelayo iyaphuma ukuyiphonsela inselelo.

Ukuphumula komphakathi. Ngenxa yesikhathi, sikushiyile ukukhuluma ngama-titans wezokuxhumana avela eChina, Japan, naseRussia, kanye namapulatifomu adumile asentshonalanga njenge-LinkedIn nePinterest (bona Amazinga we-2013). Eziningi zalezi zinsizakalo zizoqhubeka zisinde futhi ziguquke kancane kancane eminyakeni eyishumi ezayo, ngenxa yemiphumela yazo emikhulu yenethiwekhi noma insiza yazo echazwe kahle ye-niche.

Izinhlelo zokusebenza zokulayeza. Njengoba abaningi beMillennials kanye noGen Z's bazofakaza, cishe kuwubudenge ukubiza umuntu othile kulezi zinsuku. Izizukulwane ezincane zincamela izinsiza zokuthumela imiyalezo ezingavimbeli kakhulu ukuxhumana, ukugcina izingcingo zezwi noma ukubhekana nesikhathi njengendlela yokugcina (noma i-SO yakho). Ngezinsizakalo ezifana ne-Facebook Messenger kanye ne-Whatsapp evumela ezinye izinhlobo zokuqukethwe (izixhumanisi, izithombe, amafayela alalelwayo, okunamathiselwe kwifayela, ama-GIF, amavidiyo), izinhlelo zokusebenza zemiyalezo zintshontsha isikhathi sokusetshenziswa kude nezinkundla zokuxhumana zendabuko - umkhuba ozodlulela kuma-2020s.

Okuthakazelisa nakakhulu, njengoba abantu abaningi beshintshela kuselula phezu kwedeskithophu, kungenzeka ukuthi izinhlelo zokusebenza zemiyalezo nazo zibe isixhumi esibonakalayo esikhulu esilandelayo senjini yokusesha. Cabanga nge-Artificial Intelligence-powered chatbot ongakwazi ukuxoxa ngayo ngomlomo noma ngemibuzo yombhalo (njengoba ubungenza kumngane); leyo chatbot izobe isiphendula umbuzo wakho ngokuphenya izinjini zokusesha egameni lakho. Lokhu kuzomela ukuxhumana phakathi kwezinjini zokusesha zanamuhla kanye Nomsizi Obonakalayo ozofunda ngabo esahlukweni esilandelayo.

Ividiyo. Unyaka nonyaka, abantu babuka ividiyo eyandayo, ikakhulukazi ngezindleko zokuqukethwe okubhaliwe (ukububula). Ukuze kuhlangatshezwane nalesi sidingo sevidiyo, ukukhiqizwa kwamavidiyo kuyadlondlobala, ikakhulukazi njengoba abashicileli bokuqukethwe bathola ividiyo kulula ukwenza imali ngezikhangiso, uxhaso, nokuthengiswa kunokuqukethwe okubhaliwe. I-YouTube, amavidiyo e-Facebook, nenqwaba yamavidiyo nezinhlelo zokusebenza zokusakaza bukhoma zihola indlela ekuguquleni iwebhu ibe yi-TV elandelayo.

Into enkulu elandelayo. I-Virtual Reality (VR) izoba nonyaka omkhulu ngo-2017 kuya phambili, imele uhlobo olukhulu olulandelayo lokuqukethwe kwemidiya oluzokhula ngokuduma ngawo wonke ama-2020. (Sinesahluko sonke esinikezwe i-VR kamuva ochungechungeni, ngakho bheka lapho ukuze uthole imininingwane.)

Okulandelayo, ama-Holograms. Ekuqaleni kwawo-2020, amamodeli amasha e-smartphone azoba nesisekelo ama-holographic projectors enamathiselwe kuzo. Ekuqaleni, ama-hologram asetshenzisiwe azofana nokuthumela izithonjana nezitikha zedijithali, opopayi abancane abapopayi noma izaziso ezihamba ngaphezu kwefoni. Kodwa njengoba ubuchwepheshe buqhubeka, ukubuka isikhathi kobuso bevidiyo kuzovumela izingxoxo zevidiyo ezingenangqondo, lapho ubona khona ikhanda lofonayo, umzimba ophelele ovezwa ngaphezu kwefoni yakho (nedeskithophu).

Ekugcineni, izinkundla zokuxhumana zesikhathi esizayo zizovela ukuze zabelane nge-VR ejabulisayo nekhangayo kanye nokuqukethwe kwe-holographic noquqaba.

Bese siza kuFacebook

Ngiqinisekile ukuthi ubuzibuza ukuthi ngizofika nini enkundleni yezokuxhumana indlovu ekamelweni. Cishe kubasebenzisi abasebenzayo abayizigidi eziyizinkulungwane eziyi-1.15 kusukela ngo-2015, i-Facebook iyinkundla yezokuxhumana enkulu kunazo zonke emhlabeni. Futhi ngokungananazi, kuzohlala kunjalo, ikakhulukazi njengoba i-inthanethi ekugcineni ifinyelela iningi labantu emhlabeni maphakathi nawo-2020. Kodwa ukukhula emazweni asathuthuka eceleni, amathuba okukhula kwesikhathi eside azobhekana nezinselele.

Ukukhula phakathi kwabantu abathile, njengeShayina, iJapan, iRussia, kuzohlala kuphansi kuye kokubi njengezinkundla zokuxhumana zasekhaya, eziyiqiniso ngokwamasiko (URenRen, Line, Futhi VKontakte ngokulandelana) zikhule kakhulu. Emazweni aseNtshonalanga, ukusetshenziswa kwe-Facebook kuzongena eshumini lesibili leminyaka, okungase kuholele ekuzizweleni kokunganyakazi phakathi kwabasebenzisi bayo abaningi.

Isimo sizoba sibi kakhulu kulabo abazalwa ngemuva kuka-2000 abangakaze balazi izwe elingenazo izinkundla zokuxhumana futhi sebevele benenqwaba yezindlela zokuxhumana abangakhetha kuzo. Abaningi kulawa maqoqo amancane ngeke bezwe ingcindezi efanayo yomphakathi yokusebenzisa i-Facebook njengoba kwenza izizukulwane ezedlule ngoba ayisentsha. Abazange babe nengxenye engokoqobo ekulolongeni ukukhula kwayo, futhi okubi nakakhulu, abazali babo baphezu kwakho.

Lezi zinguquko zizophoqa i-Facebook ukuthi iguquke isuke ekubeni insizakalo “yayo” ejabulisayo iye ekubeni isisetshenziswa esidingekayo. Ekugcineni, i-Facebook izoba incwadi yethu yocingo yesimanje, inqolobane yemidiya/i-scrapbook yokubhala izimpilo zethu, kanye nengosi yewebhu efana ne-Yahoo (kwabaningi, lokhu sekuvele kunjalo).

Yebo, ukuxhumana nabanye akukhona konke esikwenzayo ku-Facebook, futhi kuyindawo lapho sithola khona okuqukethwe okuthakazelisayo (re: ukuqhathanisa kwe-Yahoo). Ukulwa nentshisekelo yabasebenzisi abanciphayo, i-Facebook izoqala ukuhlanganisa izici eziningi enkonzweni yayo:

Isivele isihlanganisiwe amavidiyo kokuphakelayo kwabasebenzisi bayo (ngempumelelo impela cabanga), futhi amavidiyo asakazwa bukhoma futhi imicimbi izobona ukukhula okukhulu kusevisi.
Uma kubhekwa ingcebo yedatha yomuntu siqu yomsebenzisi, bekungeke kube kude kakhulu ukuthi ngelinye ilanga ubone ama-movie asakazwa ku-Facebook nomabonakude obhaliwe—okungenzeka ubambisane namanethiwekhi aphezulu kamabonakude nezitudiyo zefilimu ukuze babhekane nezinsizakalo ezifana ne-Netflix.
Ngokufanayo, kungase kuqale ukuthatha ubunikazi ezinkampanini eziningi zokushicilela izindaba kanye nokukhiqiza abezindaba.
Ngaphezu kwalokho, yayo yakamuva Ukuthengwa kwe-Oculus Rift futhi ikhombisa ukubheja kwesikhathi eside kwezokuzijabulisa kwe-VR okuba yingxenye enkulu ye-ecosystem yayo yokuqukethwe.

Iqiniso liwukuthi i-Facebook ilapha ukuze ihlale. Kodwa nakuba isu layo lokuba isizinda esimaphakathi sokwabelana ngakho konke okuqukethwe/uhlobo lwemidiya ngaphansi kwelanga lizoyisiza ukuthi igcine inani layo phakathi kwabasebenzisi bayo bamanje, ingcindezi yayo yokuzikhukhumeza ngezici zokukhanga kwemakethe enkulu kanye nokukhula ekugcineni kuzokhawulela ukuhambisana kwayo nesiko le-pop. emashumini eminyaka azayo—okungukuthi, ngaphandle uma kungena emdlalweni owodwa omkhulu wamandla.

Kodwa ngaphambi kokuthi sihlole lowo mdlalo, kufanele siqale siqonde omunye umdlali omkhulu kuwebhu: Izinjini zokusesha.

Izinjini zokusesha zifuna iqiniso

Sekungamashumi eminyaka, izinjini zokusesha beziyizisebenzi ze-inthanethi, zisiza abantu abaningi ukuthi bathole okuqukethwe ukuze bahlangabezane nezidingo zabo zolwazi nezokuzijabulisa. Namuhla, basebenza kakhulu ngokukhomba wonke amakhasi kuwebhu futhi bahlulele ikhwalithi yekhasi ngalinye ngenombolo kanye nekhwalithi yezixhumanisi zangaphandle ezikhonjwe kuzo. Ngokuvamile, lapho ikhasi lewebhu lithola izixhumanisi eziningi kumawebhusayithi angaphandle, izinjini zokusesha zikholelwa kakhulu ukuthi liqukethe okuqukethwe okuyikhwalithi, ngaleyo ndlela iphushela ikhasi phezulu emiphumeleni yosesho.

Kunjalo, kunezinye izindlela ezihlukene izinjini zokusesha—i-Google, eyinhloko yazo—izinga lamakhasi ewebhu, kodwa isilinganiso “sokuxhumanisa iphrofayela” siyaqhubeka nokubusa cishe amaphesenti angama-80-90 yenani eliku-inthanethi lekhasi lewebhu. Lokhu kusethwe ukuthi kushintshe kakhulu.

Uma kubhekwa yonke intuthuko enkulu yedatha enkulu, ukufundwa komshini, nokugcinwa kwedatha okwenzeke eminyakeni emihlanu edlule (okuxoxwe ngakho ezingxenyeni zakamuva zalolu chungechunge), izinjini zokusesha manje sezinamathuluzi okuthuthukisa kakhulu imiphumela yosesho ngesici esijule kakhulu. kunephrofayili yesixhumanisi sekhasi lewebhu—amakhasi ewebhu azoba khona maduze zibalwa ngobuqiniso bazo.

Kunamawebhusayithi amaningi athengisa imininingwane engamanga noma ulwazi oluchema kakhulu. Ukubika okuphambene nesayensi, ukuhlasela kwezombusazwe, imibono yozungu, inhlebo, izinkolo ezihlukene noma ezeqisayo, izindaba ezichemile kakhulu, umgqugquzeli noma izithakazelo ezikhethekile—amawebhusayithi asebenzelana nalezi zinhlobo zokuqukethwe nemiyalezo ahlinzeka abafundi bawo be-niche ngolwazi olusontekile noluvame ukungalungile.

Kodwa ngenxa yokuduma kwabo kanye nokuqukethwe kwe-sensationalist (futhi kwezinye izimo, ukusebenzisa kwabo ubumnyama SEO ubuthakathi), lawa mawebhusayithi athola inqwaba yezixhumanisi zangaphandle, okwenza abonakale ezinjinini zokusesha futhi ngaleyo ndlela asakaza imininingwane yawo engamanga. Lokhu kukhula kokubonakala kolwazi olunganembile akukubi nje emphakathini uwonke, futhi kwenza ukusebenzisa izinjini zokusesha kube nzima kakhulu futhi kungabi nasizo—okungakho utshalomali olukhulayo ekuthuthukiseni izikolo ze-Knowledge-Based Trust zawo wonke amakhasi ewebhu.

Ukuwa okudabukisayo kweqiniso

Njengoba ingumdlali ovelele esikhaleni, i-Google cishe izohola uguquko lwenjini yokusesha yeqiniso. Eqinisweni, sebeqalile. Uma usebenzise i-Google ukuze ucwaninge umbuzo osuselwe eqinisweni kule minyaka emibili edlule, kungenzeka ukuthi uyibonile impendulo yombuzo wakho efingqiwe kalula ebhokisini elingaphezulu kwemiphumela yakho yosesho. Lezi zimpendulo zithathwe kwa-Google Ulwazi lweVault, inqwaba yamaqiniso eku-inthanethi etholwe kuwebhu. Kuphinde kube yile Vault ekhulayo i-Google ezogcina iyisebenzisele ukukala amawebhusayithi ngokuqukethwe kwawo okuyiqiniso.

Isebenzisa le Vault, i-Google inalo waqala ukuzama ngemiphumela yosesho olusekelwe kwezempilo ngokwezinga, ukuze odokotela nochwepheshe bezokwelapha bathole kangcono ulwazi lwezokwelapha olunembile, kunawo wonke ama-anti-vaccine azungezayo kulezi zinsuku.

Konke lokhu kuhle futhi kuhle—kodwa kunenkinga eyodwa: Abantu abalifuni ngaso sonke isikhathi iqiniso. Eqinisweni, uma sebefundiswe ngokuchema noma inkolelo, abantu bafuna ngenkuthalo ulwazi lwakamuva nezindaba ezisekela amanga abo, beziba noma belahla imithombo eyiqiniso njengemininingwane engamanga yoquqaba. Ngaphezu kwalokho, ukukholelwa ekukhetheni noma ezinkolelweni kunikeza abantu umuzwa wenjongo, ukulawula, kanye nokuba ngowombono nomphakathi omkhulu kunabo—kufana nenkolo ngandlela thile, futhi kuwumuzwa abantu abaningi abawuthandayo.

Uma kubhekwa leli qiniso elidabukisayo ngesimo somuntu, akunzima ukubikezela ukuwa okuzokwenzeka uma iqiniso selifakwe ezinjinini zokusesha. Kubantu abaningi, lolu shintsho lwe-algorithmic luzokwenza izinjini zokusesha zisebenziseke kakhulu ezidingweni zabo zansuku zonke. Kodwa kuleyo miphakathi eyi-niche ekholelwa ekuchemani noma ezinkolelweni ezithile, ulwazi lwayo ngezinjini zokusesha luzoba lubi kakhulu.

Ngokuqondene nalezo zinhlangano ezihweba ngokuchema nolwazi olunganembile, zizobona ithrafikhi yazo yewebhu (kanye nemali yazo yezikhangiso nephrofayili esesidlangalaleni) ithatha indima enkulu. Ngokubona usongo ebhizinisini lazo, lezi zinhlangano zizosebenzisa iminikelo evela ebulungwini bazo obushisekelayo ukuze ziqale amacala ekilasi ngokumelene nezinjini zokusesha, ngokusekelwe kule mibuzo elandelayo:

Liyini ngempela iqiniso futhi lingalinganiswa futhi lihlelwe ngempela?
Ubani onqumayo ukuthi yiziphi izinkolelo ezilungile nezingalungile, ikakhulukazi ezihlokweni ezihilela ezombangazwe nenkolo?
Ingabe indawo yezinkampani zobuchwepheshe ukunquma ukuthi yethula noma ukufundisa uquqaba?
Ingabe “ama-elite” aqhuba futhi axhase lezi zinkampani zobuchwepheshe ezizama ukulawula inani labantu kanye nenkulumo yabo yamahhala?

Ngokusobala, eminye yale mibuzo incike endaweni yethiyori yozungu, kodwa umthelela wemibuzo eyibuzayo uzodala ukucasuka okukhulu komphakathi ngezinjini zokusesha. Ngemuva kweminyaka embalwa yezimpi zezomthetho, izinjini zokusesha zizodala izilungiselelo zokuvumela abantu ukuthi benze ngendlela oyifisayo imiphumela yabo yosesho ngokusekelwe kulokho abakuthakaselayo kanye nezinhlangano zezepolitiki. Abanye bangase babonise imiphumela yosesho esekelwe emaqinisweni nasemibono ihambisana. Kodwa ngaleso sikhathi, umonakalo uzokwenziwa-abaningi balabo bantu abakhetha ukukholelwa ku-niche bazobheka kwenye indawo ukuze bathole usizo oluncane "lokwahlulela" lokusesha.

Ukukhuphuka kwezinjini zokusesha imizwa

Manje buyela ku-Facebook: Yimuphi umdlalo wamandla abangawukhipha ukuze balondoloze ukubaluleka kwamasiko?

I-Google izakhele ukubusa endaweni yenjini yokusesha ngenxa yekhono layo lokumunca zonke izingxenye zokuqukethwe kuwebhu futhi ikuhlele ngendlela ewusizo. Nokho, i-Google ayikwazi ukuncela yonke into ekuwebhu. Eqinisweni, i-Google iqapha kuphela amaphesenti amabili yedatha efinyeleleka kuwebhu, ithiphu nje le-proverbial data iceberg. Lokho kungenxa yokuthi idatha eminingi ivikelwe ngama-firewall namagama-mfihlo. Yonke into kusukela kwezezimali zebhizinisi, amadokhumenti kahulumeni, kanye (uma usetha izimvume zakho kahle) ama-akhawunti akho enkundla yezokuxhumana avikelwe ngephasiwedi awabonakali ku-Google.

Ngakho-ke sinesimo lapho idlanzana elikhulu labantu ababandlulula ulwazi lidinwa izinjini zokusesha ezivamile futhi lifuna ezinye izindlela zokuthola ulwazi nezindaba abafuna ukuzizwa. Ngena kuFacebook.

Ngenkathi i-Google iqoqa futhi ihlela iwebhu efinyeleleka ngokukhululekile, i-Facebook iqoqa futhi ihlele idatha yomuntu siqu ngaphakathi kwenethiwekhi yayo evikelekile. Ukube bekungenye inkundla yokuxhumana nabantu, lokhu bekungeke kube yinto enkulu kangako, kepha usayizi we-Facebook wamanje nowesikhathi esizayo, kuhlanganiswe nenani lemininingwane yomuntu siqu eyiqoqayo ngabasebenzisi bayo (kuhlanganise naleyo evela ezinsizeni zayo ze-Instagram ne-Whatsapp) kusho ukuthi i-Facebook ilungele ukuba inselelo enkulu futhi eyingqayizivele enkundleni yenjini yokusesha, futhi ngokungafani ne-Google ezogxilisa ama-algorithms ayo okusesha eqinisweni, i-Facebook izogxilisa ama-algorithms ayo okusesha emzwelweni.

Njenge-Knowledge Vault yakwaGoogle, i-Facebook isivele isiqalile ukuthuthuka kwezokuxhumana Ukusesha Kwegrafu. Iklanyelwe ukucinga izimpendulo zemibuzo yakho ngokusekelwe olwazini oluqoqiwe nolwazi lwalabo basebenzisi ngaphakathi kweqoqo lezinkanyezi le-Facebook lezakhiwo zewebhu. Isibonelo, i-Google ingase ithwale kanzima ngemibuzo efana nokuthi: Iyiphi indawo yokudlela entsha ehamba phambili edolobheni lami kuleli sonto? Yiziphi izingoma ezintsha umngane wami omkhulu ezingase ziphume njengamanje? Ubani engimaziyo ukuthi uvakashelwa kanjani eNew Zealand? I-Facebook's Graph Search, nokho, izoba nesibambo esingcono sokuthi ungayiphendula kanjani le mibuzo usebenzisa idatha eqoqwe kunethiwekhi yabangane bakho kanye nedatha engaziwa evela kubasebenzisi bayo abajwayelekile.

Yasungulwa ngo-2013, I-Graph Search ayizange ibe nokwamukelwa okufudumele kakhulu njengoba imibuzo emayelana nobumfihlo kanye nokusebenziseka iqhubeka nokuxaka inethiwekhi yokuxhumana nabantu. Kodwa-ke, njengoba i-Facebook yakha isisekelo sayo sokuhlangenwe nakho ngaphakathi kwendawo yokusesha iwebhu-kanye nokutshalwa kwezimali kwayo kuvidiyo kanye ukushicilela okuqukethwe-I-Graph Search izozifikela yona.

Iwebhu ehlukanisiwe yasekuqaleni kuka-2020

Kuze kube manje, sifunde ukuthi siphokophele enkathini lapho ukuziveza kalula futhi okuyiqiniso ezinkundleni zokuxhumana kuwumklomelo, futhi lapho imizwa yethu exubile ekhulayo mayelana nezinjini zokusesha zamandla ezikhona ekufinyeleleni ulwazi kungase kube nomthelela endleleni esithola ngayo. okuqukethwe.

Lawa mathrendi angumphumela wemvelo wokuhlangenwe nakho kwethu okuhlangene nokukhula ngewebhu. Kumuntu ojwayelekile, i-inthanethi iyisikhala sokuthola izindaba nemibono, kuyilapho futhi sabelana ngokuphephile izikhathi nemizwa nalabo esibakhathalelayo. Futhi nokho, kwabaningi, kusekhona lo muzwa wokuthi usayizi okhulayo wewebhu nobunkimbinkimbi buyasabisa ngokweqile futhi kunzima ukuzulazula.

Ngokungeziwe kunkundla yezokuxhumana nezinjini zokusesha, futhi sisebenzisa inhlobo enkulu yezinye izinhlelo zokusebenza namasevisi ukuze sizule esikuthandayo ku-inthanethi. Noma ngabe ivakashela i-Amazon ukuyothenga, i-Yelp yezindawo zokudlela, noma i-TripAdvisor yokuhlela uhambo, uhlu luyaqhubeka. Namuhla, indlela esesha ngayo ulwazi nokuqukethwe esikufunayo ihlukene kakhulu, futhi njengoba wonke amazwe asathuthuka ezuza ukufinyelela kuwebhu kule minyaka eyishumi ezayo, lokhu kuhlukana kuzosheshisa kuphela.

Kulokhu kuhlukana nokuba yinkimbinkimbi, kuzovela indlela entsha yokuxhumana ne-inthanethi. Iseyinsakavukela umchilo wesidwaba, le ndlela isivele itholakala futhi izoba inkambiso ejwayelekile emazweni athuthukile ngo-2025. Ngokudabukisayo, kuzodingeka ufundele engxenyeni elandelayo yochungechunge ukuze ufunde kabanzi ngayo.