Ukunyuka kwama-webtoon: Ukusuka kumahlaya we-inthanethi kuye ekuguqulelweni kwe-K-drama

• About the Author:
• Igama lomlobi

  I-Quantumrun Foresight
• November 19, 2021

Ama-Webtoons, amahlaya edijithali aklanyelwe izikrini zama-smartphone, afinyelele izethameli zomhlaba wonke, ahlukanisa imboni yezokuzijabulisa. Lezi zinkundla zenze imodeli yebhizinisi entsha edlulela ngale kwamahlaya ukuya kumamuvi, izinhlelo, nemidlalo, ephazamisa imidiya evamile futhi inikeze abadali ngendawo ehlanganisayo emhlabeni wonke. Ama-Webtoons aveza ithuba elihle elikhuthaza ukukhula komnotho, elikhuthaza ukuthuthuka kwezobuchwepheshe, futhi likhuthaze imodeli esimeme yokukhiqiza nokusetshenziswa kokuqukethwe.

Ukukhuphuka kokuqukethwe kwama-webtoons

Ama-Webtoon, aziwa nangokuthi manhwa ngesi-Korean, asebenzise amandla ama-smartphones ukuze afinyelele izethameli eziningi. Lawa makhomikhi edijithali asebenzise ukuphatheka, ukuxhumana okusheshayo, kanye nekhono lokubonisa elithuthukisiwe lama-smartphones esimanje ukuze aqongelele abalandeli abasha, abafundi be-tech-savvy. Ifomethi yalawa ma-webtoons yakhelwe ngokukhethekile izikrini zeselula, kusetshenziswa ifomethi yokuskrola eqondile evumela ukufunda kalula kumadivayisi amancane.

Okuqukethwe kulawa ma-webtoons kuhlukene, abadali babhala ngezihloko ezihambisana nesizinda sabo sabafundi abasebasha. Lezi zihloko zisukela kwezothando nobungane kuye ezindabeni ezibucayi njengobuxhwanguxhwangu.

Enye yezinkundla ezihamba phambili zama-webtoon i-Naver Webtoon, insizakalo esuselwe kokubhaliselwe eqhosha ngabasebenzisi ababalelwa ezigidini ezingama-60 emhlabeni jikelele. Le nkundla ibone ukukhula okuphawulekayo, njengoba imali yemboni ikhula ngamaphesenti angu-129 unyaka nonyaka ngo-2019. Lokhu kukhula kubonisa ukuthandwa okukhulayo kwama-webtoon namandla awo okuphazamisa izimboni zezincwadi zamahlaya ezivamile. Impumelelo ye-Naver Webtoon iphinde igqamise amandla okuqukethwe kwedijithali ukufinyelela izethameli zomhlaba wonke, ukudiliza imigoqo yendawo evame ukukhawulela ukufinyelela kwemidiya yendabuko yokuphrinta.

Umthelela ophazamisayo

Imodeli yebhizinisi yama-webtoon, ebandakanya ukusetshenziswa kwempahla esunguliwe kuwo wonke amafomethi emidiya ahlukahlukene, inemithelela ebalulekile ngekusasa lokuzijabulisa. Le modeli ivumela ukudalwa kwe-ecosystem ehlukahlukene yokuqukethwe, lapho ukulandisa okukodwa kungacutshungulwa ngemidiya ehlukene, njengamamuvi, imidlalo, nemidlalo. Isibonelo, i-webtoon edumile ingashintshwa ibe imuvi, okuthengiswayo kanye nemidlalo yeselula ekhulisa ukufinyelela kwayo kanye nenzuzo.

Ukunwetshwa kwama-webtoon emhlabeni jikelele kuphinde kukhombise ukushintsha kwesimo somhlaba jikelele. Njengoba abadali abaningi abavela ezingxenyeni ezihlukene zomhlaba bethula amahlaya abo aku-inthanethi, kungenzeka sibone ukuhlukahluka okukhulu kwezindaba nemibono. Lo mkhuba ungase uholele embonini yezokuzijabulisa ebandakanya wonke umuntu, lapho abadali abavela ezizindeni ezivame ukumelwa kancane benethuba lokwabelana ngezindaba zabo futhi bathole ukuqashelwa. Ngaphezu kwalokho, indlela yempendulo esheshayo etholakala kuplathifomu ye-webtoon ingase ikhuthaze umphakathi womhlaba wonke osebenzisanayo wabafundi nabadali.

Ngokombono wezomnotho, imboni ye-webtoon, elinganiselwa ebiza ama-USD ayizigidi ezingu-850, inikeza ithuba elihle kokubili abantu ngabanye namabhizinisi. Abadali abaphumelelayo bangathola imali engenayo eningi, futhi amandla emali engenayo eyengeziwe evela ezinguqulweni nasekuthengiseni athuthukisa nakakhulu ukukhanga kwezezimali kwalo mkhakha. Kohulumeni, ukukhuthaza imboni ye-webtoon kungase kukhuthaze ukukhula komnotho nokudala amathuba emisebenzi. Ngaphezu kwalokho, impumelelo yokujwayela kwe-webtoon njengedrama yenkathi ye-zombie ethi "Kingdom" kanye ne-"Itaewon Class" egxile ebunganini ibonisa amandla okushintshana kwamasiko kanye nomthelela wamandla athambile.

Imithelela yokukhuphuka kwama-webtoon

Imithelela ebanzi yokukhuphuka kwama-webtoon ingabandakanya:

• Abadali bokuqukethwe abengeziwe bashicilela amahlaya abo ku-inthanethi futhi basebenzisa ithuba lokusebenzelana kwedijithali namathuluzi okudala ngokuhlanganyela ngokufunda kwabo.
• Amathuba angeziwe e-crossover ama-webtoon, njengezincwadi, amamuvi, nokuthengiswayo.
• Izinkampani zokukhiqiza nezokusakaza ziya ngokuya zibheka kuma-webtoon ukuze bathole ugqozi lwehithi yabo elandelayo ye-blockbuster.
• Ukuqwashisa okwengeziwe ngokuthunyelwa kwamasiko kwaseNingizimu Korea kwamanye amazwe.
• Imboni yokudala enentando yeningi kakhudlwana, lapho noma ubani onendaba ekhangayo namakhono obuciko angathola ukuqashelwa futhi akhe umsebenzi.
• Ukukhula komnotho ezifundeni lapho kukhiqizwa khona lawa makhomikhi edijithali, okuholela ekudaleni amathuba emisebenzi kanye nokwanda kokutshalwa kwezimali ezimbonini zokudala.
• Ohulumeni basungula imithetho emisha yempahla yengqondo ukuze bavikele amalungelo abadali be-webtoon, okuholela endaweni evikeleke kakhudlwana nengenzeleli yokukhiqiza okuqukethwe kwedijithali.
• Izizukulwane ezincane ziya ngokuya ziphendukela ezinkundleni zedijithali zokuzijabulisa, okuholela ekushintsheni emikhubeni yokusebenzisa imidiya.
• Intuthuko yezobuchwepheshe ezinkundleni zokushicilela zedijithali, okuholela ekuzizwiseni okuthuthukisiwe komsebenzisi.
• Isinyathelo esiphansi semvelo uma kuqhathaniswa nemidiya yokuphrinta yendabuko, okuholela kumodeli esimeme kakhulu yokukhiqiza nokusetshenziswa kwamahlaya.

Imibuzo okufanele icatshangelwe

• Uma ufunda ama-webtoon, yini eyenza akhange kuwe?
• Ucabanga ukuthi ama-webtoon angazuzisa kanjani imboni yamahlaya yaseNtshonalanga?