Ukwakheka kwedijithali: Ukuvela okusha kobuhle?

• About the Author:
• Igama lomlobi

  I-Quantumrun Foresight
• January 23, 2022

Isifinyezo sokuqonda

I-Makeup yedijithali imise kabusha ukusebenzisana nemikhiqizo yobuhle, enikeza ukwenza kube ngokwakho kanye nokuba lula. Ukusetshenziswa kwe-Artificial Intelligence (AI) phakathi nobhadane lwe-COVID-19 kusize izinkampani zobuhle ziqonde izidingo zamakhasimende, okuholela ezincomweni zomkhiqizo eziqondene nawe kanye nolwazi oluthuthukisiwe lwamakhasimende. Ukuhlanganiswa kwemikhakha yemidlalo nobuhle, ukuthuthukiswa kwezinhlelo zokusebenza "zokuzama" ezibonakalayo, kanye namandla ezinhlelo zokusebenza zemodeli ye-3D kubonisa ikusasa lapho izimonyo zedijithali zingathinti nje izinqubo zobuhle, kodwa futhi nemithombo yemali engenayo, izimakethe zabasebenzi, nokusimama kwemvelo. .

Digital makeup umongo

Umqondo wokwakheka kwedijithali uguqule indlela abantu abaxhumana ngayo nemikhiqizo yobuhle. Lobu buchwepheshe buvumela abantu ukuthi bagcobe izimonyo besebenzisa amadivaysi edijithali. Lolu hlelo lokusebenza lwe-makeup olubonakalayo seludume kakhulu phakathi nokuxhumana kwedijithali, njengamakholi wevidiyo, ukusebenzelana kwenkundla yezokuxhumana, ngisho nasezindaweni zokudlala. Ushintsho olubheke ekuzimonyoni kwedijithali lugqugquzelwe isifiso sokwenza kube ngokwakho kanye nokwenza lula, okuvumela abantu ukuthi bahlole izinto abazincamelayo zobuhle ngendlela entsha nehehayo.

Phakathi nalolu bhubhane, obuhle baphendukela ku-AI ukuze baqonde kangcono izidingo zamakhasimende abo kanye nezinqubo zobuhle. Ngokusebenzisa i-AI, le mikhiqizo ikwazile ukuhlaziya izinhlobo zesikhumba futhi inikeze izincomo zomkhiqizo womuntu siqu. Ukusetshenziswa kwe-AI embonini yobuhle akugcini nje ngokuthuthukisa ulwazi lwamakhasimende kodwa futhi kunikeze nemininingwane ebalulekile yemikhiqizo ukuthuthukisa ukunikezwa kwemikhiqizo yabo.

Ngaphezu kwalokho, izinkampani zisebenzise ubuchwepheshe bezimonyo bedijithali ukukhombisa ngedijithali izici zemikhiqizo yazo yobuhle. Izinhlelo zokusebenza ze-virtual "zama-on" zenziwe, ezinikeza amakhasimende ithuba lokubona ukuthi imikhiqizo yobuhle ehlukene ingabukeka kanjani ebusweni bawo kusetshenziswa ifoni noma ikhamera yewebhu. Lesi sici sithuthukise kakhulu izinqumo zokuthenga zamakhasimende, njengoba manje sebengakwazi ukubona ngeso lengqondo umkhiqizo esikhumbeni sabo ngaphambi kokuthenga. 

Umthelela ophazamisayo

Ukuhlangana komkhakha wemidlalo kanye nezinkampani zezimonyo kuvule izindlela ezintsha zokwenza imali. Ngokudala abalingisi ababonakalayo ngokubonakala okuklanywe ngokwedijithali, izinkampani zikhuthaza abadlali bamageyimu ukuthi bathenge, isu eliphinde lifakwe esibukweni emakethe yemikhiqizo yezimonyo ebonakalayo. Le ndlela ibonakale ingumthombo obalulekile wemali engenayo ezinkampanini kuzo zombili izimboni. Ngaphezu kwalokho, amabhrendi ngamanye aseqalile ukusebenzisa izinhlelo zokusebenza zezimonyo zedijithali ukuthuthukisa izithombe ezisetshenziselwa ukufaka uphawu ezinkundleni zokuxhumana ezifana ne-Instagram, okuhlinzeka ngezinga elisha lokuxhumana nokuxhumana namakhasimende abo.

Uma ubheka phambili, imboni yobuhle isilungele ukusebenzisa ubuchwepheshe ukuze ithuthukise ulwazi lwamakhasimende. Amandla okusebenzisa izimonyo zedijithali kumamodeli e-3D aqondene nawe kusetshenziswa ubuchwepheshe bokuskena be-3D asemnyango. Le ntuthuko izovumela amakhasimende ukuthi abone ukuthi imikhiqizo yezimonyo izobukeka kanjani efanekisweni enezinhlangothi ezintathu zobuso bawo, inikeze umuzwa wokuthenga owenziwe waba ngowakho kakhulu futhi ogxilile. Ukwengeza, ubuchwepheshe bokuskena ubuso buyathuthukiswa ukuze kufakwe futhi kususwe izimonyo cishe engxenyeni yesikhathi esithathayo ukuze uzigcobe ngokwenza.

Umthelela wesikhathi eside wale mikhuba udlulela ngale kwezimboni zobuhle nezokudlala. Kubantu ngabanye, ukuhlanganiswa kwezimonyo zedijithali kubuchwepheshe bansuku zonke kunikeza ileveli entsha yokwenza kube ngokwakho kanye nokunethezeka ezinhlelweni zabo zobuhle. Ezinkampanini, inikeza ithuba lokuxhumana namakhasimende ngezindlela ezintsha futhi ungene emithonjeni emisha yemali engenayo. 

Imithelela ye-makeup yedijithali

Imithelela ebanzi ye-digital makeup tech ingase ihlanganise:

• Abantu abasebenzisa izimonyo ezibonakalayo zamakholi wevidiyo kuzinhlelo zokusebenza ezifana ne-Zoom, i-Snapchat ne-Twitch. 
• Izinkampani ze-Ecommerce zengeza izihlungi ezinhlelweni zokuqashelwa kobuso ukuze zikhokhelwe ku-e-commerce.  
• Izinkampani zemidiya nezokukhangisa ezisebenzisa lobu buchwepheshe ukuze ziguqule noma zifihle ukubukeka kwabadlali bazo noma izintatheli ngesikhathi noma ngemva kokukhiqizwa kwemidiya, kokubili kwezithombe nevidiyo.
• Abantu abanenkululeko yokuhlola ukubukeka kwabo ezindaweni ezibonakalayo, okukhuthaza umbono ohlanganisayo nohlukile wobuhle.
• Imithetho emisha yokuqinisekisa ukusetshenziswa kokuziphatha kokuqashelwa kobuso kanye nobuchwepheshe bokuskena, ukuvikela ubumfihlo bomthengi nokuvikeleka kwedatha.
• Ukuthuthukiswa kobuchwepheshe obuthuthukisiwe bokusebenzisa izimonyo zedijithali, njengokuskena kwe-3D nokubonwa kobuso, ukushayela intuthuko kwezobuchwepheshe kweminye imikhakha, okuhlanganisa ukunakekelwa kwezempilo nokuphepha.
• Kuncishiswe isidingo sabaculi bezimonyo bendabuko ngenkathi kukhula isidingo sochwepheshe bezobuchwepheshe abanekhono ku-AI ne-3D modelling.
• Ukukhiqizwa okuncishisiwe nokulahlwa kwemikhiqizo yokwenza izimonyo, okuholela ekumoshweni okuncane kanye ne-carbon footprint encane embonini yobuhle.

Imibuzo okufanele icatshangelwe

• Imuphi umthelela izimonyo zedijithali ezizoba nazo ekuzimonyoni kwendabuko? 
• Yiziphi ezinye izitayela zobuhle ezizovela ngenxa ye-makeup yedijithali esikhathini esizayo esiseduze?