Truthset and CIMM analyzed the linkages between 3.9 billion hashed email records and 90% of known U.postal addresses. The study posits that a CPG advertiser can improve its return on investment from $1.08 to $1.54 per dollar spent by increasing those match rates. "The industry is making rapid progress in developing and improving the quality of identity spines as buyers and sellers develop a more robust understanding of the quality of different datasets," says Jon Watts, managing director at CIMM.

1. IntroductionGlobal sustainability represents one of the most relevant challenges that modern society has to face at present. The high dependence on fossil fuels has led humanity to an uncertain future due to the constant reduction in energy resources derived from gas and oil. A sustainable...

This is very bad news for higher ed. If a college degree doesn't guarantee a good job, why pay for one? Inside Higher Ed reports: More Than Half of Recent 4-Year College Grads Underemployed More than half of recent four-year college graduates, 52 percent, are underemployed a year after they...