Qhov chaw raws li augmented kev muaj tiag marketing
Qhov chaw raws li augmented kev muaj tiag marketing
Qhov chaw-raws li kev muaj tiag (AR) daim ntawv thov yog ib qho cuab yeej muaj zog heev thaum nws los nrhiav koj ib puag ncig, txawm tias koj nyob hauv tsev lossis cov neeg tuaj ncig tebchaws uasi. Cov tuam txhab thiab cov lag luam tam sim no tau pib yuav tsis tsuas yog qhov tseem ceeb npaum li cas kom muaj cov hneev taw digital hauv online thiab daim ntawv qhia me me ntawm lawv qhov chaw tsaws thiab cov nplooj ntawv web, tab sis kuj muaj nyob hauv thaj chaw AR uas tuaj yeem siv sijhawm tiag tiag los qhia. tawm ib puag ncig. Tsim kom muaj kev nkag siab ntawm GPS-raws li kev lag luam thiab nws txoj kev vam meej nrog rau cov nuances hauv kev tsim cov apps raws li qhov chaw yog lub ntsiab lus tseem ceeb ntawm tsab xov xwm no.
GPS-raws li kev lag luam, nws puas ua haujlwm?
GPS raws li kev lag luam yog qhov tseem ceeb rau cov tuam txhab thiab cov tuam txhab rau qee qhov laj thawj tseem ceeb. Cov neeg lag luam tuaj yeem lim cov neeg raws li qhov chaw lawv nyob hauv thiab kho lawv cov ntaub ntawv rau thaum cov neeg muaj peev xwm nyob hauv qhov chaw muaj feem cuam tshuam. Thaum ib lub tuam txhab lossis cov lag luam hauv zos paub txog kev sib cais ntawm cov neeg nyob hauv ntau qhov chaw, cov tswv yim kev lag luam hloov pauv los cuam tshuam nws kev sib kis.
Nws cuam tshuam li cas rau cov neeg siv khoom tseem yog ib qho qauv uas yuav tsum tau ua nrog, nrog rau yuav ua li cas koom ua ke cov ntsiab lus tseem ceeb, tab sis tam sim no nws ua haujlwm txaus txaus rau cov tuam txhab los yuav cov vaj tsev online pom hauv apps xws li Snapchat nrog geotags. .
Tsim AR apps raws li qhov chaw
Txawm hais tias cov cuab yeej los tsim AR centric apps muaj rau cov neeg tsim khoom muaj peev xwm, kev sib koom ua ke GPS nyob rau hauv lub moj khaum ntawm lub app nws tus kheej tsis yog qhov yooj yim ntawm kev ua haujlwm. Cov neeg tsim khoom siv ARKit thiab ARCore rau iOS thiab Android raws li xav tau los tsim daim ntawv thov los txheeb xyuas qhov chaw thiab cov khoom siv lub cev. Wikitude yog lwm lub platform uas muab cov neeg tsim khoom nkag mus rau cov cuab yeej hla platform rau kev txhim kho rau iOS thiab Android platforms.
Kev xam cov kev ncua deb thiab pinging ib qho taw tes hauv ntiaj teb nrog qhov tseeb los ntawm AR app xav tau kev txhim kho ntawm GPS tech ntau dua li qhov tam sim no hauv koj lub xov tooj. Cov cim yuav tsum tau thiab xav tau lub koob yees duab, GPS, accelerometers thiab txawm tias tech nyob rau hauv koj lub xov tooj smartphone kom ua sync. Qhov no yog qhov nyuaj rau synchronize nrog ntau yam ntawm cov khoom siv high-end muaj. Simultaneous localization thiab daim ntawv qhia yog ib qho cuab yeej uas tso cai rau kev tso khoom ncaj qha thiab overlays.
