Rosh Mahtani, onye guzobere akara ọla Alighieri, na-eme mmemme afọ iri nke ụlọ ọrụ ya n'afọ a. Mpekere ọla edo ya ejiri aka mee, nke sitere na Dante's "Divine Comedy," mere ka ọ bụrụ onye mmeri nke Queen Elizabeth II Award for British Design na ebe bụ isi nke azụmahịa e-commerce okomoko.