Tsogolo la Kellogg
Categories
- Kagwiridwe kakatundu
- Katundu wa innovation ndi mapaipi
- Chiwopsezo chosokoneza
- Mitu yamakampani
- Tsogolo la kampani
KUPEZEKA KWADATA
Kampani ya Kellogg (imadziwikanso kuti Kellogg's, Kellogg, ndi Kellogg's of Battle Creek) ndi kampani yopanga zakudya ku US yomwe ili ku Battle Creek, Michigan, United States. Kellogg amapanga zakudya zambewu komanso zosavuta, kuphatikiza makeke ophika, zokhwasula-khwasula zipatso, zakudya zamasamba, zophika, phala, phala lozizira, ndi makeke. Mitundu yamakampaniyi ndi monga Corn Flakes, Rice Krispies, Cocoa Krispies, Pringles, Kashi, Nutri-Grain, Froot Loops, Frosted Flakes, Special K, Keebler, Pop-Tarts, Cheez-It, Eggo, Morningstar Farms, Apple Jacks, ndi ambiri. Zambiri. Cholinga cha Kellogg ndi "" Kudyetsa mabanja kuti athe kuchita bwino komanso kuchita bwino. Fakitale yake yayikulu kwambiri ili ku Trafford Park ku Trafford, Greater Manchester, United Kingdom, komwe kulinso likulu lawo ku Europe. Kellogg's ali ndi Royal Warrant yochokera kwa Mfumukazi Elizabeth II ndi Kalonga wa Wales.
Innovation assets ndi Pipeline
Zambiri zamakampani zomwe zasonkhanitsidwa kuchokera ku lipoti lake lapachaka la 2016 ndi magwero ena aboma. Kulondola kwa datayi ndi zomwe apeza kuchokera kwa iwo zimadalira deta yomwe imapezeka ndi anthu. Ngati deta yomwe yatchulidwa pamwambapa ipezeka kuti ndi yolakwika, Quantumrun ikonza zofunikira patsamba lino.
ZOSANGALALA VUTO
Pokhala m'gawo lazakudya, zakumwa ndi fodya zikutanthauza kuti kampaniyi idzakhudzidwa mwachindunji komanso mwanjira ina ndi mipata yambiri yosokoneza pazaka makumi angapo zikubwerazi. Ngakhale kufotokozedwa mwatsatanetsatane mkati mwa malipoti apadera a Quantumrun, zosokonezazi zitha kufotokozedwa mwachidule motsatira mfundo zazikuluzikulu izi:
*Choyamba, pofika chaka cha 2050, chiŵerengero cha anthu padziko lapansi chidzaposa anthu mabiliyoni asanu ndi anayi; kudyetsa kuti anthu ambiri azisunga makampani azakudya ndi zakumwa kuti apitirire mtsogolo. Komabe, kupereka chakudya choyenera kudyetsa anthu ambiri sikungatheke, makamaka ngati anthu mabiliyoni asanu ndi anayi onse amafuna kuti azidya zakudya za anthu a kumayiko a azungu.
*Pakadali pano, kusintha kwanyengo kupitilira kukweza kutentha kwapadziko lonse lapansi, ndipo pamapeto pake kupitilira kutentha koyenera kukula / nyengo ya zomera zomwe zimamera padziko lonse lapansi, monga tirigu ndi mpunga - zomwe zitha kuyika pachiwopsezo chachitetezo cha chakudya cha mabiliyoni.
*Chifukwa cha zinthu ziwiri zomwe zili pamwambazi, gawoli lidzagwirizana ndi mayina apamwamba muzaulimi kuti apange zomera ndi zinyama za GMO zomwe zimakula mofulumira, zosagonjetsedwa ndi nyengo, zimakhala zopatsa thanzi, ndipo pamapeto pake zimatha kutulutsa zokolola zambiri.
*Pofika kumapeto kwa zaka za m'ma 2020, ndalama zoyendetsera ntchito zidzayamba kuyika ndalama zambiri m'mafamu ofukula ndi apansi panthaka (ndi nsomba zam'madzi) zomwe zili pafupi ndi mizinda. Mapulojekitiwa adzakhala tsogolo la 'kugula m'deralo' ndipo ali ndi mwayi wowonjezera kwambiri chakudya chothandizira tsogolo la anthu padziko lapansi.
*Kumayambiriro kwa zaka za m'ma 2030, makampani opanga nyama akukula, makamaka akatha kulima nyama yopangidwa ndi labu pamtengo wocheperapo poyerekeza ndi nyama yokwezeka mwachilengedwe. Zotsatira zake zidzakhala zotsika mtengo kupanga, zosagwiritsa ntchito mphamvu zambiri komanso zowononga chilengedwe, ndipo zidzatulutsa nyama/mapuloteni otetezeka komanso opatsa thanzi.
*Kumayambiriro kwa zaka za m'ma 2030 kudzawonanso zolowa m'malo/zakudya kukhala bizinesi yomwe ikukula. Izi ziphatikizanso nyama zokulirapo komanso zotsika mtengo zolowa m'malo mwa nyama, zakudya zokhala ndi ndere, mtundu wa soya, zothira m'malo mwazakudya, komanso zakudya zomanga thupi zambiri, zopangidwa ndi tizilombo.