網絡內容和在線出版商

網絡內容和在線出版商

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Facebook and the media have an increasingly landlord-tenant style relationship
運氣
Some publishers have seen traffic from Facebook plummet by 40%, which reinforces the risks of handing over control of your audience.
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Death by a thousand likes: How Facebook and Twitter are killing the open web
Quartz 石英
What do we lose when we get our news via social media?
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What should media companies do in a world controlled by giant platforms?
運氣
Panelists at a recent Tow Center conference at Columbia said media companies would be wise to be wary.
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MTV is live streaming the 2015 EMAs in 360-degree virtual reality
一觸即發
MTV is taking another step into virtual reality programming with this year's edition of its Europe Music Awards. The network is going to live stream the ceremony's red carpet pre-show and main show...
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A new business model for the web? The subscription wars are here
觀察員
This is an all-out war, and it’s all about who you pay each month for all of your entertainment.
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The rise of “homeless” media
Medium
自互聯網出現以來,出版商一直在嘗試利用社交媒體網絡等分銷渠道來增加自己網站的流量。 不過現在,內容可以......
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Theft, lies, and Facebook video
Medium
I’m a professional YouTube creator. Some people think that this is some kind of joke but I have 30 employees. All of them work in the online video industry, about half of them work directly on…
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Industrial scale branded content
Medium
Medias invest heavily in branded content production. Leveraging their notoriety and brand power, the largest ones have set up full-fledged production studios and creative teams, to the point where…
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Who has all the content?
學術廚房
Several services attempt to gather up “all” of the content across publishers. This post provides an overview and taxonomy.
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The race for 3D content
Medium
The excitement about Apple ARKit and advancement in technologies like AR and VR raised an important subject: 3D content. Like any other publishing platforms, AR and VR are worthless without great…
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Content isn't king
本尼迪克特·埃文斯(Benedict Evans)
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人工智慧可以像人類一樣創造內容嗎?
點擊z
Articoolo(一家擁有涉及人工智慧創建內容的技術的公司)的一封電子郵件讓我們感到好奇,因此我們委託 AI 撰寫一篇關於 AI 撰寫文章的文章。
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利基化
萊夫塞茨的信
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Entertainment is getting even shorter, and even longer. What about the 'purgatory' in the middle?
全球音樂業務
Cherie Hu tackles changing trends in audio-visual media…
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Uh-oh: Ad blocking forecast to cost $35 billion by 2020
是Digiday
Informa's research arm Ovum has put the kibosh on some of the ad-blocking hype around mobile ad blocking.
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German publishers are pooling data to compete with Google and Facebook
是Digiday
Strength in numbers: How the biggest German publishers are pooling data to compete against Google and Facebook for ad spend.
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The Bezos effect: How Amazon's founder is reinventing The Washington Post - and what lessons it might hold for the beleaguered newspaper business
肖倫斯坦中心
A new paper by Dan Kennedy, Joan Shorenstein Fellow (spring 2016) and associate professor in the School of Journalism at Northeastern University, provides insight into The Washington Post’s digital strategy and business model following its acquisition by Amazon founder and...
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GQ is now blocking its readers running ad blockers
是Digiday
The men's fashion monthly is the latest publisher to take a hard stance against ad blockers.
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以下是報紙放棄付費專區的 6 個原因
尼曼實驗室
有時是對公共緊急情況的回應; 有時只是為了建立觀眾群。
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News is afflicted by its own climate change: It’s called social
Medium
For news, this is the perfect storm. It combines the triumph of superficiality over depth and substance, the acceleration of the news cycle, the decline of media that used to provide necessary checks…
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Are publishers obsolete?
波因特
From person-to-person coaching and intensive hands-on seminars to interactive online courses and media reporting, Poynter helps journalists sharpen skills and elevate storytelling throughout their careers.
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The Netflix backlash: Why Hollywood fears a content monopoly
好萊塢記者
The streaming service is spending $6 billion a year on content, choking basic cable and brusquely rattling the relationship business of the town as fears of a Google- or Apple-sized dominance send a chill down the entertainment industry's spine.
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The hidden (and not so hidden) costs of platform publishing
是Digiday
Whether it's hiring more social media staffers to opportunity costs, publishers juggle direct and indirect costs of distributing to social platforms.
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一份洩露的報告顯示了出版商從 Facebook、谷歌和 Snapchat 等平台賺了多少錢
商業內幕
這份來自 Digital Content Next 的報告揭示了優質出版商通過在第三方平台上分發其內容所賺取的平均金額。
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The future has a subscription fee: how technology is changing what we own
雷達技術
By enabling and encouraging the rise of subscription services, technology has drastically changed our approach to ownership and our expectations as consumers.
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Road to 1 million: The Guardian has gone from 15,000 to 200,000 paying ‘members’ in the past year
是Digiday
The Guardian's paying members have risen from 15,000 to 200,000 in the last year.
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Youtube's monster: Pewdiepie and his populist revolt
紐約時報
How YouTube’s biggest star took a bizarre career turn, and what it tells us about the nascent politics of social platforms.
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How Facebook and Google could disrupt the subscription model for news
Medium
When you go online to book a plane ticket from San Francisco to New York, your search will typically turn up about 1.2 million flight combinations, each with a different price. Considering that…
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觀點:媒體正在橫向發展,這是一件大事
是Digiday
Facebook 放棄了與三星合作的電視應用程序,Google則推出了 YouTube 電視頻道​​。我們必須問這對其他所有管道意味著什麼。 
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How Facebook is stealing billions of views
Kurzgesagt - in a nutshell
Facebook just announced 8 billion video views per day. This number is made out of lies, cheating and worst of all: theft. All of this is wildly known but the...
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Facebook 免費啟動 - 每天更聰明 128
每天更聰明
免費有聲書 ⇒ http://bit.ly/AudibleSED 發佈到 FACEBOOK! ⇉ http://bit.ly/FbFreeboot 或 http://on.fb.me/1BVWCd1 推文:http://bit.ly/TweetFreebooting...
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互聯網趨勢報告 | 瑪麗·米克,KPCB | 代碼大會 2016
重新編碼
Kleiner Perkins Caufield & Byers 合夥人 Mary Meeker 發布了她的年度互聯網趨勢報告。 她說,作為最新的互聯網你,“輕鬆的增長已經過去”
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對 BuzzFeed 來說,分享是最重要的指標
a16z
串流媒體 a16z 播客:對於 Buzzfeed 來說,共享是 a16z 從桌面或行動裝置上取得的重要指標
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FuckJerry: Easier to steal
Vic Berger IV
This is "FuckJerry: Easier To Steal" by Vic Berger IV on Vimeo, the home for high quality videos and the people who love them.