Boemo ba Khoebo

Bokamoso ba Starbucks

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boemo bo
259
| Quantumrun Global 1000

Starbucks Corporation ke k'hamphani ea kofi ea Amerika le ketane ea ntlo ea kofi. Starbucks e thehiloe 1971 Seattle, Washington. Khamphani e sebetsa libakeng tse fapaneng lefatšeng ka bophara. Starbucks e nkuoa e le moemeli ea ka sehloohong oa "kofi ea bobeli ea wave", qalong e ne e ikhetholla libakeng tse ling tsa kofi Amerika ka boiphihlelo ba bareki, tatso le boleng ha e ntse e tumme kofi e halikiloeng. Ho tloha lilemong tsa bo-2000, baetsi ba kofi ba leqhubu la boraro ba lebisitse ho batho ba noang kofi ea boleng bo botle ka kofi e entsoeng ka letsoho e thehiloeng ho li-roast tse bobebe, athe Starbucks kajeno e sebelisa mechine ea espresso e ikemetseng bakeng sa mabaka a tšireletso le a sebetsang hantle.

Naha ea Lehae:
Industry:
Litšebeletso tsa Lijo
Website:
E Thehiloe:
1971
Palo ea basebetsi lefatšeng ka bophara:
254000
Palo ea basebetsi ba lapeng:
170000
Nomoro ea libaka tsa lehae:
7880

Bophelo bo botle ba lichelete

Lekhetho:
$21315900000 USD
3y kakaretso ea chelete:
$18975466667 USD
Litšenyehelo tse sebetsang:
$17462200000 USD
3y kakaretso ea litšenyehelo:
$15636266667 USD
Chelete e bolokiloeng:
$2128800000 USD
Naha ea 'maraka
Chelete e tsoang naheng
0.74

Ts'ebetso ea Letlotlo

  1. Sehlahisoa/Tshebeletso/Lefapha. lebitso
    Beverage
    Chelete ea lihlahisoa / litšebeletso
    12383400000
  2. Sehlahisoa/Tshebeletso/Lefapha. lebitso
    Food
    Chelete ea lihlahisoa / litšebeletso
    3495000000
  3. Sehlahisoa/Tshebeletso/Lefapha. lebitso
    Likofi le li-tea tse pakiloeng le tse sebelisoang hang feela
    Chelete ea lihlahisoa / litšebeletso
    2866000000

Innovation matlotlo le Pipeline

Boemo ba mofuta oa lefatše:
38
Kakaretso ea litokelo tsa molao tse teng:
64
Palo ea sebaka sa litokelo tsa molao selemong se fetileng:
1

Lintlha tsohle tsa k'hamphani tse bokelletsoeng tlalehong ea eona ea selemo ea 2016 le mehloli e meng ea sechaba. Ho nepahala ha lintlha tsena le liqeto tse nkiloeng ho tsona li itšetlehile ka lintlha tsena tse fumanehang phatlalatsa. Haeba lintlha tse thathamisitsoeng ka holimo li fumanoa li sa nepahala, Quantumrun e tla etsa litokiso tse hlokahalang leqepheng lena le phelang. 

TŠITISO MAHLOMOLA

Ho ba karolo ea lefapha la mabenkele a lijo le lithethefatsi ho bolela hore k'hamphani ena e tla angoa ka kotloloho le ka mokhoa o sa tobang ke menyetla le mathata a mangata lilemong tse mashome tse tlang. Ha e ntse e hlalosoa ka botlalo ka har'a litlaleho tse khethehileng tsa Quantumrun, mekhoa ena e sitisang e ka akaretsoa ka lintlha tse latelang tse pharaletseng:

*Sa pele, li-tag tsa RFID, thekenoloji e sebelisoang ho latela thepa ea 'mele u le hole, qetellong e tla lahleheloa ke mefokolo ea tsona ea litšenyehelo le theknoloji. Ka lebaka leo, barekisi ba mabenkele a lijo le lithethefatsi ba tla qala ho beha li-tag tsa RFID nthong e 'ngoe le e 'ngoe eo ba nang le eona setokong, ho sa tsotelehe theko. Sena se bohlokoa hobane theknoloji ea RFID, ha e kopantsoe le Marang-rang a Lintho (IoT), ke theknoloji e nolofalletsang, e lumellang tlhokomeliso e ntlafalitsoeng ea lethathamo e tla fella ka taolo e nepahetseng ea thepa, bosholu bo fokotsehileng, le ho fokotsa tšenyo ea lijo le lithethefatsi.
*Li-tag tsena tsa RFID li tla boela li u nolofalletse litsamaiso tsa ho itlhahloba tse tla tlosa lirekoto tsa chelete ka ho felletseng le ho hula ak'haonte ea hau ea banka ka bo eona ha u tsoa ka lebenkeleng ka lintho tse kariking ea hau ea korosari.
*Liroboto li tla tsamaisa thepa ka har'a matlo a polokelo ea lijo le lithethefatsi, hammoho le ho laola litokiso tsa lishelefo.
*Mabenkele a maholoanyane a korosari le a lithethefatsi a tla fetola, ka karolo e itseng kapa ka botlalo, ho ba litsi tsa lehae tsa thomello le tsa phano tse fanang ka litšebeletso tse fapaneng tsa phepelo ea lijo/lithethefatsi tse isang lijo ho bareki ba ho qetela. Bohareng ba lilemo tsa bo-2030, a mang a mabenkele ana a ka hlophisoa bocha ho amohela likoloi tse ikemetseng tse ka sebelisoang ho lata liodara tsa korosari tsa beng ba tsona.
*Mabenkele a nang le maikutlo a pele ka ho fetisisa a lijo le lithethefatsi a tla saena bareki ho latela mofuta oa peeletso, a hokahane le lihatsetsi tsa bona tse bohlale tsa kamoso ebe ka botsona a ba romella litlatsetso tsa phano ea lijo le lithethefatsi ha moreki a felloa ke matla hae.

LIEKETSENG

Mohlomong

*Starbucks e tla fokotsa ts'ebeliso ea mahlaka a polasetiki le linoelo tsa polasetiki hore e be zero mabenkeleng ohle a tsona.

*Starbucks e tla bula mabenkele a macha a ka bang 3,500 ho pholletsa le US mme e fe Maamerika mesebetsi e ka bang 70,000 e mecha.

* Boholo ba libaka tsa Starbucks li tla fetoha li-drive-through.

Ho hlakahala

*Starbucks e tla ba mofuta oa pele oa kofi lefatšeng ho bula lebenkele le sebetsang ka botlalo la AI-robot.

*Halofo ea mabenkele a Starbucks e tla fetoloa mabenkele a macha a nang le boiphihlelo, a macha a sebelisang theknoloji, a fetoleloe ho bareki ba sebelisang likhalase tsa VR le AR.

* Mabenkele ohle a American Starbucks a tla hloka chelete.

ho ka khonehang

* Ts'ebeletso ea ho khanna ea Starbucks e tla sebeletsa basebelisi ba likoloi tsa motlakase feela.

*Starbucks e iketsetsa lenaneo la eona la ho pholosa le ho tšehetsa baphaphathehi ba Europe, Asia le Amerika Boroa.

* Starbucks e tla etsa papiso ea AR ea lebenkele la bona la kofi. Mosebelisi o tla lula hae a roetse likhalase tsa hae tsa AR, a odale kofi sebakeng sa "virtual till", a lule pela tafole mme a je kofi ea 'nete lapeng la hae.

LEBAKATSO K'hamphani

Matla a ntseng a hola:

*China ke monyetla o moholo oa kholo ea Starbucks. Ho buloa lebenkele le lecha la kofi la Starbucks moo lihora tse ling le tse ling tse 15.
*Starbucks e hirile litsebi tse kileng tsa sebetsa Cisco, Disney, Amazon kapa Microsoft, ho ntlafatsa le ho tšehetsa sethala sa mahlale sa Starbucks.

*Starbucks e thehile likamano tse haufi tsa khoebo le Microsoft, ka Starbucks e sebelisa lits'ebeletso tse ngata tsa maru tsa Microsoft le ts'ehetso le likeletso mabapi le ho theha lits'ebetso.

*Starbucks e thehile sesebelisoa se atlehileng haholo se kenyelletsang meputso, ho odara lino-mapholi le pokello ho tsoa lebenkeleng le haufi, sistimi ea ho patala ka har'a app, lits'ebeletso tse thehiloeng sebakeng, le tse ling.

Mathata a ntseng a eketseha:

* Tlhokahalo e ntseng e eketseha ea ho fumana litšebeletso, eseng ho ja feela.

* Tlhokahalo e ntseng e eketseha ea ho boloka tikoloho ea tlhaho le ho fetolela leano la k'hamphani hore e be khoebo e tšoarellang.

*Ha phetoho ea maemo a leholimo e ntse e mpefala, linaha tse ntseng li tsoela pele moo linaoa tsa kofi li lenngoeng li kanna tsa se khone ho lema linaoa tse ngata kamoo li ka khonang kajeno, e leng ho ama phepelo le ho nyolla litšenyehelo bakeng sa Starbucks.

Mehato ea Nako e Khutšoane:

*Starbucks esale e beha boiphihlelo ba bareki bohareng ba khoebo. Ho ntlafatsa boiphihlelo ba bareki, lilemong tse 'maloa tse tlang k'hamphani e rera ho bula mabenkele a 1 000 a nang le boiphihlelo. Mabenkeleng, bareki ba tla khona ho bona ts'ebetso ea ho riteloa ha kofi le ho bona sebaka sa ho baka bohobe ka mabota a khalase, kapa ho odara li-aperitifs bareng.

*Mabenkele a nang le boiphihlelo a tla etsoa ka mahlale a tšehetsang boiphihlelo ba bareki. Tsena li tla kenyelletsa likarolo tsa theknoloji le lisebelisoa tsa sejoale-joale, joalo ka 'nete e ntseng e eketseha e fumanehang ka smartphone (mohlala, e neng e sebelisoa ho bona ka hare ho ts'ebetso ea ho ritela kofi; karolo e se e kentsoe tšebetsong lebenkeleng le nang le boiphihlelo China), lethathamo le bonts'itsoeng matlapeng le Clover. X (mechini ea khale, ho sila linaoa le ho ritela kofi ka metsotsoana e 30).

*Starbucks e tla bula lirosa tse 20-30 lefatšeng ka bophara, tse tla sebetsa e le li-incubator tsa khamphani le ho phahamisa lebitso. Litlhahiso li tla kenyelletsa likhatelopele tse ncha tsa sehlahisoa le ho leka litharollo tse ncha tsa theknoloji.

*Starbucks e tla qala ho amohela litefo tsa cryptocurrency ho tloha ka Pulungoana 2018 ho ea pele.

*Starbucks e tla felisa mahlaka a polasetiki mabenkeleng a eona a 28 000 lefatšeng ka bophara ka 2020. Ho e-na le hoo, k'hamphani e tla fa bareki 'kopi ea sippy ea batho ba baholo'. Morero ona o ka bolela phokotso ea mahlaka a polasetiki a sebelisoang mabenkeleng a Starbucks hoo e ka bang bilione selemo se seng le se seng.

*Ka lebaka la tšebelisano-'moho pakeng tsa Starbucks le McDonald's, mehopolo e tsoang lefats'eng ka bophara e bokelloa ho fumana tharollo ea nako e tlang bakeng sa senoelo se nang le manyolo.

*Starbucks e tla fana ka koetliso ho lihoai tsa kofi tse 200,000 ho ntlafatsa ts'ebetso ea lijalo tsa bona ka 2020.

* Khamphani e tla bula mabenkele a macha a kofi a 3,400 ho pholletsa le Amerika ka 2021, e tla ikarabella bakeng sa mesebetsi e mecha e 68,000.

Polelo ea Leano la Nako e Telele:

*Starbucks e batla ho etsa hore lisebelisoa tsohle tsa eona li be bohlale ebile li hokahane. Ho tla bolela mesebetsi e fokolang ea tekheniki bakeng sa basebetsi le nako e eketsehileng le tsepamiso e fuoang bareki.

*Khamphani e tla eketsa palo ea mabenkele a kofi a se nang chelete lefatšeng ka bophara (hajoale ho na le mabenkele a mabeli feela a se nang chelete a Starbucks - Seattle le Seoul).

*Starbucks e rera ho hira bahlabani ba 25,000 le balekane ba sesole ka 2025, le baphaphathehi ba 10,000 ka 2022 linaheng tse 75.

*E le karolo ea Sustainable Coffee Challenge le boitlamo ba ho lema lifate tsa kofi tse bilione, Starbucks e tla fa lihoai lifate tse limilione tse 100 ka 2025.

*Starbucks e lakatsa ho sebeletsa 100% kofi e tsoang ka melao ea boitšoaro, 'me ka mosebetsi o kopanetsoeng le lik'hamphani tse ling tsa indasteri, Starbucks e tšepa hore kofi e tla ba sehlahisoa sa pele sa temo se tsitsitseng lefatšeng.

*Ka lebaka la ho eketsa lenaneo la lijo tsa motšeare tsa Mercato - mohato oa monehelo oa lijo oa Starbucks o sebetsang ho pholletsa le Amerika - lilemong tse hlano tse tlang ho tla khonahala ho rekisa kapa ho fana ka 100% ea lijo tsa Starbucks mabenkeleng a Amerika.

*Lilemong tse 'maloa tse tlang, 80% ea kholo ea lebenkele la Starbucks e tla ba ho khanna. Sena se tla ama haholo-holo litoropo tsa Amerika Bohareng le Boroa. Libaka tsa k'hamphani li se li ntse li na le lekeno le phahameng ka 25-30% ho feta mabenkele a tloaelehileng a kofi literopong.

* Sistimi ea ho lefa ea ka har'a app ea Starbucks e lebelletsoe ho ba moetapele tlholisanong ea litefo tse haufi ho fihlela 2022.

Tšusumetso sechabeng:

*Starbucks e tla kenya letsoho ka mokhoa o hlakileng ho fokotsa litšila tsa polasetiki indastering mme ka hona e be mohlala bakeng sa likhoebo tse ling, le ho li khothaletsa ho sebeletsa ho baballa tikoloho.

*Khamphani e tla fana ka ts'ehetso ho ba hlokang ka ho boloka le ho aba lijo tse sa rekisoang, hammoho le ho hira bacha, masole a khale le balekane ba sesole.

- Boprofeta bo bokeletsoeng ke Alicja Halbryt

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