Ikusasa le- Starbucks
IMIKHAKHA
- Ukusebenza Kwempahla
- Izimpahla zokuqamba kanye nepayipi
- Ukuba sengozini kokuphazamiseka
- Izihloko zezindaba zenkampani
- Amathemba esikhathi esizayo enkampani
UKUFINYELELA NGEDATHA
I-Starbucks Corporation yinkampani yekhofi yase-US kanye nochungechunge lwe-coffeehouse. I-Starbucks yasungulwa ngo-1971 eSeattle, eWashington. Inkampani isebenza ezindaweni ezahlukene emhlabeni jikelele. I-Starbucks ithathwa njengommeleli oyinhloko "wekhofi lesibili le-wave", eliqale lizihlukanisa kwezinye izindawo ezinikeza ikhofi eMelika ngolwazi lwamakhasimende, ukunambitheka, kanye nekhwalithi kuyilapho idume ikhofi eligazingiwe ngokumnyama. Kusukela ngeminyaka yawo-2000s, abenzi bekhofi be-wave besithathu baqondise abaphuzi bekhofi abanomqondo wekhwalithi ngekhofi elenziwe ngesandla elisuselwe ekugazini okulula, kuyilapho i-Starbucks namuhla isebenzisa imishini ye-espresso ezenzakalelayo ngezizathu zokuphepha nokusebenza kahle.
Ukusebenza Kwempahla
- Umkhiqizo/Isevisi/uMnyango. igamaIsisindoImali engenayo yomkhiqizo/yesevisi12383400000
- Umkhiqizo/Isevisi/uMnyango. igamaUkudlaImali engenayo yomkhiqizo/yesevisi3495000000
- Umkhiqizo/Isevisi/uMnyango. igamaAmakhofi apakishiwe futhi anikezwa kanye kanye namatiyeImali engenayo yomkhiqizo/yesevisi2866000000
Izimpahla zokuqamba kanye nePipeline
Yonke imininingwane yenkampani eqoqwe embikweni wayo wonyaka wezi-2016 neminye imithombo yomphakathi. Ukunemba kwale datha neziphetho ezithathwe kuyo kuncike kule datha efinyeleleka esidlangalaleni. Uma iphoyinti ledatha elibalwe ngenhla litholwa linembayo, i-Quantumrun izokwenza izilungiso ezidingekayo kuleli khasi elibukhoma.
UKUPHAZAMISA UBUNGOZI
Ukuba ingxenye yomkhakha wezitolo zokudla nezidakamizwa kusho ukuthi le nkampani izothinteka ngokuqondile nangokungaqondile ngamathuba amaningi okuphazamisayo nezinselelo emashumini eminyaka ezayo. Ngenkathi kuchazwe kabanzi phakathi kwemibiko ekhethekile ye-Quantumrun, lezi zimo eziphazamisayo zingafingqwa kumaphuzu abanzi alandelayo:
*Okokuqala, amathegi e-RFID, ubuchwepheshe obusetshenziswa ukulandelela impahla ephathwayo kude, ekugcineni buzolahlekelwa ukulinganiselwa kwezindleko nobuchwepheshe. Ngenxa yalokho, opharetha bezitolo zokudla nezidakamizwa bazoqala ukubeka omaka be-RFID kuyo yonke into ngayinye abanayo esitokweni, kungakhathaliseki inani. Lokhu kubalulekile ngoba ubuchwepheshe be-RFID, uma buhlanganiswe ne-inthanethi Yezinto (IoT), buwubuchwepheshe obuvumelayo, obuvumela ukuqwashisa okuthuthukisiwe kwe-inventory okuzophumela ekuphathweni kwempahla okunembayo, ukweba okuncishisiwe, nokuncipha kokonakala kokudla nezidakamizwa.
*Laba bomaki be-RFID bazophinda banike amandla amasistimu wokuzihlola azosusa amarejista emali ngokuphelele futhi avele adonse i-akhawunti yakho yasebhange ngokuzenzakalelayo lapho uphuma esitolo nezinto ezisekalishini lakho legrosa.
*Amarobhothi azosebenzisa izinto ngaphakathi kwezindawo zokugcina ukudla nezidakamizwa, aphinde athathele isitokwe seshalofu esitolo.
*Izitolo ezinkulu zegrosa nezidakamizwa zizoshintsha, ngokwengxenye noma ngokugcwele, zibe izikhungo zendawo zokuthumela nezokudiliva ezihlinzeka ngezinsizakalo ezihlukahlukene zokulethwa kokudla/kwezidakamizwa eziletha ukudla ngqo ekhasimendeni lokugcina. Maphakathi nawo-2030s, ezinye zalezi zitolo zingahle ziklanywe kabusha ukuze zifake izimoto ezizenzakalelayo ezingase zisetshenziselwe ukulanda ukude ama-oda egrosa abanikazi bazo.
*Izitolo zokudla nezidakamizwa ezicabanga phambili kakhulu zizobhalisela amakhasimende imodeli yokubhalisa, zixhumane neziqandisi ezihlakaniphile zesikhathi esizayo bese ziwathumelela ngokuzenzakalelayo ama- top-ups okuthenga ukudla nezidakamizwa lapho ikhasimende liphelelwa amandla ekhaya.
IZIQINISEKISO
Kungenzeka
*I-Starbucks izokwehlisa ukusetshenziswa kotshani bepulasitiki nezinkomishi zepulasitiki zibe ziro kuzo zonke izitolo zabo.
*I-Starbucks izovula izitolo ezintsha ezicishe zibe ngu-3,500 70,000 kulo lonke elase-US futhi inikeze abantu baseMelika cishe imisebenzi emisha engu-XNUMX.
*Iningi lezindawo ze-Starbucks zizoba yi-drive-through.
I-Plausible
*I-Starbucks izoba wumkhiqizo wokuqala wekhofi emhlabeni ukuvula isitolo esisebenza ngokugcwele ngamarobhothi e-AI.
*Uhhafu wezitolo ze-Starbucks uzoguqulwa ube izitolo ezintsha ezisebenzisa ulwazi, ezisebenzisa ubuchwepheshe, zilungiswe zibe amakhasimende asebenzisa izibuko ze-VR neze-AR.
*Zonke izitolo ze-American Starbucks zizophelelwa yimali.
Kunokwenzeka
*Isevisi ye-Starbucks drive-through izosebenzela abasebenzisi bezimoto zikagesi kuphela.
*I-Starbucks idala uhlelo lwayo lokusindisa nokweseka ababaleki eYurophu, e-Asia naseNingizimu Melika.
*I-Starbucks izodala ukulingisa kwe-AR kwesitolo sabo sekhofi. Umsebenzisi uzohlala ekhaya egqoke izibuko zakhe ze-AR, a-ode ikhofi endaweni eyi-virtual till, ahlale eduze kwetafula elibonakalayo futhi alethwe ikhofi langempela ekhaya lakhe.
AMATHEMBA EKUSASA ENKAMPANI
*I-China iyithuba elikhulu lokukhula le-Starbucks. Isitolo sekhofi esisha se-Starbucks sivulwa lapho njalo emahoreni ayi-15.
*I-Starbucks iqashe ochwepheshe abebesebenza e-Cisco, Disney, Amazon noma Microsoft, ukuze bathuthukise futhi basekele inkundla yezobuchwepheshe ye-Starbucks.
*I-Starbucks isungule ubudlelwano obuseduze bebhizinisi ne-Microsoft, ne-Starbucks isebenzisa izinsiza eziningi zamafu ze-Microsoft kanye nokwesekwa kwayo nezeluleko ekwakhiweni kwezinhlelo zokusebenza.
*I-Starbucks idale uhlelo lokusebenza oluyimpumelelo kakhulu oluhlanganisa imiklomelo, uku-oda isiphuzo kanye nokuqoqwa esitolo esiseduze, isistimu yokukhokha yangaphakathi nohlelo, amasevisi asekelwe endaweni, nokuningi.
*Isidingo esikhulayo sokuthola, hhayi nje kuphela ukudla, izinsiza.
*Isidingo esikhulayo sokulondoloza imvelo kanye nokushintsha inqubomgomo yenkampani ibe yibhizinisi elisimeme.
*Njengoba ukuguquka kwesimo sezulu kuba kubi kakhulu, amazwe asathuthuka lapho kutshalwa khona ubhontshisi wekhofi angase angakwazi ukutshala ubhontshisi omningi njengoba engakwazi namuhla, kube nomthelela ekuhlinzekeni nasekukhuphuleni izindleko ze-Starbucks.
*I-Starbucks ihlezi ibeka ulwazi lwekhasimende phakathi nendawo yebhizinisi. Ukuze kuthuthukiswe ulwazi lwamakhasimende, eminyakeni embalwa ezayo inkampani ihlela ukuvula izitolo zekhofi eziyi-1 000. Ezitolo, amakhasimende azokwazi ukubona inqubo yokuphiswa kwekhofi futhi abone ibhikawozi elisebenza ngezindonga zengilazi, noma a-ode ama-aperitif endaweni yokucima ukoma.
*Izitolo zolwazi zizokwakhiwa ngobuchwepheshe obusekela ukuzizwisa kwamakhasimende. Lokhu kuzohlanganisa izici zobuchwepheshe ezihehayo kanye namadivayisi esimanjemanje, afana nokungokoqobo okungathandwa kwabathelisi esikubona okutholakala nge-smartphone (isb. esetshenziselwa ukubona ngaphakathi kwenqubo yokuphiswa kwekhofi; isici sesivele senziwe esitolo solwazi e-China), imenyu eboniswa kumathebhulethi kanye ne-Clover. X (imishini yokusika, ubhontshisi wokugaya kanye nekhofi lokuphuza ngemizuzwana engama-30).
*I-Starbucks izovula ama-roasteries angu-20-30 emhlabeni jikelele, azosebenza njengama-incubator enkampani emisha futhi aphakamise uhlobo lomkhiqizo. Izinto ezintsha zizobandakanya impumelelo emisha yomkhiqizo kanye nokuhlola izixazululo ezintsha zobuchwepheshe.
*I-Starbucks izoqala ukwamukela izinkokhelo ze-cryptocurrency kusukela ngoNovemba 2018 kuqhubeke.
*I-Starbucks izosusa izitsha zepulasitiki ezitolo zayo ezingu-28 000 emhlabeni wonke ngo-2020. Kunalokho, inkampani izohlinzeka amakhasimende 'ngenkomishi ye-sippy yabantu abadala'. Lolu hlelo lungasho ukuncishiswa kotshani bepulasitiki obusetshenziswa ezitolo ze-Starbucks cishe ngebhiliyoni unyaka ngamunye.
*Ngenxa yokubambisana phakathi kwe-Starbucks ne-McDonald's, imibono evela emhlabeni wonke iyaqoqwa ukuze kutholwe isisombululo sesikhathi esizayo senkomishi evuthwayo.
*I-Starbucks izohlinzeka ngoqeqesho kubalimi bekhofi abangu-200,000 ukuze bathuthukise ukusimama kwezitshalo zabo ngo-2020.
*Le nkampani izovula izitolo zekhofi ezintsha ezingu-3,400 kulo lonke elaseMelika ngo-2021, ezizobala imisebenzi emisha engu-68,000.
*I-Starbucks ifuna ukwenza yonke imishini yayo ihlakaniphe futhi ixhumeke. Kuzosho imisebenzi yobuchwepheshe emincane kubasebenzi kanye nesikhathi esengeziwe nokugxila okunikezwa amakhasimende.
*Inkampani izonyusa isibalo sezitolo zekhofi ezingenakheshi emhlabeni jikelele (okwamanje kunezitolo ezimbili kuphela ezingenakheshi ze-Starbucks - eSeattle naseSeoul).
*I-Starbucks ihlela ukuqasha omakadebona abangama-25,000 nabashade nabo kwezempi ngo-2025, kanye nababaleki abayizi-10,000 ngo-2022 emazweni angama-75.
*Njengengxenye yeSustainable Coffee Challenge nokuzibophezela ekutshaleni izihlahla zekhofi eziyibhiliyoni, i-Starbucks izohlinzeka abalimi ngezihlahla eziyizigidi eziyi-100 ngo-2025.
*I-Starbucks ifisa ukunikeza ikhofi elingu-100% elitholakala ngokuziphatha futhi, ngomsebenzi oxhumene nezinye izinkampani embonini, i-Starbucks inethemba lokuthi ikhofi lizoba umkhiqizo wokuqala wezolimo osimeme emhlabeni.
*Siyabonga ekukhuliseni uhlelo lwesidlo sasemini se-Mercato - uhlelo lokunikela ngokudla kwe-Starbucks olusebenza kulo lonke elaseMelika - eminyakeni emihlanu ezayo kuzokwaziwa ukuthengisa noma ukunikela ngo-100% wokudla kwe-Starbucks ezitolo zaseMelika.
*Eminyakeni embalwa ezayo, u-80% wokukhula kwesitolo se-Starbucks uzodlula. Lokhu kuzothinta kakhulu izindawo ezingaphansi kweMelika Ephakathi neseNingizimu. Izindawo ezihamba phambili zenkampani sezivele zinemali engenayo ephezulu ngo-25-30% kunezitolo zekhofi ezivamile emadolobheni.
*Isistimu yokukhokha yangaphakathi nohlelo ye-Starbucks ibikezelwa ukuthi izoba ngumholi emqhudelwaneni wenkundla yokukhokha eduze kuze kube u-2022.
*I-Starbucks izofaka isandla ngendlela ephusile ekwehliseni udoti wepulasitiki embonini futhi ngenxa yalokho ibe yisibonelo kwamanye amabhizinisi, futhi ibakhuthaze ukuthi basebenzele ukonga imvelo.
*Inkampani izohlinzeka ngokweseka labo abadinga usizo ngokulondoloza nokusabalalisa ukudla okungadayiswanga, kanye nokuqasha intsha, omakadebona kanye nabashade nabo kwezempi.
- Izibikezelo eziqoqwe ngu-Alicja Halbryt