Aloha Google

Noho mākou i kahi honua kahi i loaʻa nā mea āpau ma ko mākou manamana lima - ʻo ia ke kumu i kapa ʻia ai ka makahiki ʻike. Me ka punaewele a me nā ʻenekini huli hiki iā mākou ke loaʻa nā pane i kekahi nīnau a mākou e makemake ai. He mea paʻakikī ke noʻonoʻo i kahi honua me ka ʻole o Google, Yahoo, a i ʻole Bing. He mau ʻāpana koʻikoʻi lākou o ko mākou ola a ua lilo nā huaʻōlelo e like me "Google it" i huaʻōlelo i ʻike ʻia ma ka honua holoʻokoʻa. ʻOiaʻiʻo, 94% o nā haumāna i ʻōlelo ua hoʻohālikelike lākou iā Google me ka noiʻi. 

ʻAʻole ʻo Google kāu ʻenekini huli maʻamau; ua hoʻoikaika ʻo ia iā ia iho e lilo i ʻāpana koʻikoʻi o ka pūnaewele. A laila he aha ka hopena inā pau ka hana ʻana o Google? ʻAe, ma ka Pōʻalima, ʻAukake 12 2013, ua hana ʻo ia wale nō. Ua hāʻule ka pūnaewele no ʻelima mau minuke. ʻO kēlā mau minuke ʻelima i kūʻai aku iā Google he $ 545 i ka loaʻa kālā nalowale a ua hāʻule ka huakaʻi pūnaewele i 000 pakeneka.

No ka hoʻomaopopo ʻana i ka nui o ka hopena o Google i kou ola, pono ʻoe e ʻike ma waho o ka pūnaewele a e noʻonoʻo iā lākou he hui. Loaʻa iā lākou ka 80% o ka mākeke kelepona akamai a loaʻa iā lākou ma mua o hoʻokahi piliona mau polokalamu Android. He 420 miliona mau mea hoʻohana ʻo Gmail, ʻo kā lākou polokalamu kele pūnaewele, ʻo Chrome, he 800 miliona mau mea hoʻohana a nona ka YouTube, nona hoʻokahi piliona mea hoʻohana.

No laila he nui nā Google, akā ʻike ʻoe pehea e hana ai ka ʻenekini huli?

Wehe ʻoe i kāu polokalamu kele pūnaewele a paʻi iā Milli Vanilli; Ma waho aʻe o ka huli ʻana i ka wā kahiko, loaʻa iā ʻoe kekahi mau hits ma ka duo a hauʻoli i kekahi mau mele. ʻO ka nīnau, pehea i hiki mai ai ʻo Google me nā hopena? 

Ke paʻi ʻoe i kāu hulina, huli ʻo Google i ka pūnaewele puni honua, kahi ʻāpana liʻiliʻi o ka pūnaewele i loaʻa nā pūnaewele lehulehu. Wehe ia i nā mea kolo e heluhelu ana i ka ʻikepili nui o ka pūnaewele a waiho ʻia ka ʻike i loaʻa i kahi papa kuhikuhi. Ke ʻimi nei ʻo Google i kāu mau hualoaʻa, ke ʻimi wale nei ʻo ia i ka papa kuhikuhi no ka ʻike. Koho ʻia kāu mau hualoaʻa Google ma muli o nā hulina kaulana loa a i ʻole nā ​​pūnaewele i makemake nui ʻia e ka poʻe. He mea koʻikoʻi ia no ka ʻaoʻao hana kālā o kēia ʻoihana. Loaʻa ka helu helu hoʻokahi ma ka hulina Google he 33 pakeneka o ke kaʻa. ʻO ia hoʻi he kālā ke loaʻa.

Ma kahi honua kahi e noho aliʻi ai ʻo Google, ʻo ka hoʻokomo ʻana i ka ʻenekini hiki ke manaʻo i ka kūleʻa a i ʻole ka hemahema no nā ʻoihana he nui. E like me ka mea i wehewehe mua ʻia, hele ka luna kiʻekiʻe i ka pūnaewele kaulana loa, ʻo ia hoʻi ka hoʻonohonoho ʻana i nā huaʻōlelo koʻikoʻi no ka ʻimi ʻana he mea nui loa. Eia naʻe, ʻaʻole ʻo ia wale ke ala e loaʻa kālā ai - hiki i nā kānaka ke ʻohi kālā nui mai nā hoʻolaha Google pū kekahi.

Aia kekahi ʻaoʻao i nā ʻoihana e hilinaʻi nei iā Google no kā lākou hoʻolaha mua. I mea e hoʻomau ai i mua o ka pihi, pono e hana mau ʻo Google hoʻololi i kā lākou algorithms. Ua ʻike ʻia kēia hāʻule ʻana e kekahi mau hui i ka Mei o 2014. ʻO nā mea hou i ka pūnaewele me ka hoʻohana ʻana iā Panda 4.0 ua hoʻopilikia iā Expedia, ka mea i nalowale i ka 25 pakeneka o kā lākou ʻike ʻimi.

I kēia manawa hiki iā mākou ke ʻike i ka hopena o Google i nā ʻoihana, e noʻonoʻo pehea e pili ai iā ʻoe. Ma waho aʻe o ka lilo ʻana i mea kūʻai aku, ʻo Joe wale nō ʻoe. ʻAʻole makemake ʻoe e lohe e pili ana i ka ʻoihana waiwai o ia mea, makemake ʻoe e pili i kahi pae kanaka.

No ke aha mai e hilinaʻi ana i nā ʻenekini huli he mea ino anei?

ʻAe, ʻo ka hapa nui o ka ʻike āu e ʻike ai ma hope o ka ʻimi ʻana ma Bing, Google, a i ʻole Yahoo e hele mai ana mai ka pūnaewele honua. Aia ma lalo iho kahi mea i kapa ʻia ʻo ka pūnaewele hohonu, kahi i hui pū ʻia e nā kānaka me nā mea weliweli e like me ke kūʻai ʻana i ke kīpē a i ʻole ka hoʻolimalima ʻana i ka mea pepehi kanaka - he kuhi hewa. ʻIke ʻia kēlā me ka pouli pūnaewele, he mau pūnaewele i hoʻopunipuni ʻia. Aia ka pūnaewele hohonu i nā palapala kānāwai, nā kumuwaiwai aupuni, nā hōʻike ʻepekema, a me nā moʻolelo olakino.

ʻO ka pilikia me ka hilinaʻi ʻana iā Google no ka ʻike e loaʻa iā ʻoe kahi kānana manaʻo ʻino. ʻAʻole paha ʻoe e noʻonoʻo he mea nui kēia, akā ua hoʻoulu ʻia kahi hanana i kapa ʻia ʻo cybercondria e ulu ai. Ua loaʻa paha ʻoe i ka ʻū a me ka ʻeha ma kou ʻōpū lalo, lele i ka pūnaewele, ʻimi i nā hōʻailona a ʻike ʻoe he ʻekolu wale nō lā āu e ola ai? 

Me ka piʻi ʻana o ka pūnaewele a me ke kanaka he ʻano hopohopo, ʻo ka loaʻa ʻana o kekahi mau mea e pōʻino i ko mākou olakino. ʻOiaʻiʻo, he hōʻailona hoʻokahi kēlā me kēia a hiki i nā hōʻailona like ʻole ke alakaʻi i nā hopena like ʻole no kēlā me kēia. 

Hoʻopuka ka ʻAhahui Lapaʻau ʻAmelika i ko lākou hopohopo no ka hilinaʻi ʻana i nā ʻenekini ʻimi, me ka ʻōlelo ʻana, "ʻO kā mākou hopohopo ka pololei a me ka hilinaʻi o nā ʻike e kū maikaʻi ana ma Google a me nā ʻenekini huli ʻē aʻe. He 40 pakeneka wale nō o nā kumu i ʻōlelo he maikaʻi kā lākou mau haumāna i ka loiloi i ka maikaʻi a me ka pololei o ka ʻike a lākou e ʻike ai ma o ka noiʻi pūnaewele. A ʻo nā kumu ponoʻī, ʻelima pākēneka wale nō ka ʻōlelo ʻana i nā ʻike āpau a lākou e ʻike ai ma nā ʻenekini hulina he hilinaʻi - ʻoi aku ka liʻiliʻi ma mua o ka 28 pākēneka o nā pākeke āpau e ʻōlelo like.

Ua hana ʻia kahi haʻawina e aʻo aku i ka lehulehu e hoʻokele i nā pūnaewele kalepa e hoʻāʻo e hāʻawi iā ʻoe i ka ʻōlelo aʻoaʻo olakino. A ʻatikala JAMA 'ōleloʻia:

"ʻO ka nui o nā hoʻolaha, ua ʻike nā mea noiʻi, he ʻike nui loa - me nā 'graphs, diagrams, statistics a me nā hōʻike kauka' - a no laila ʻaʻole ʻike ʻia e nā poʻe maʻi e like me nā mea hoʻolaha. ʻO kēia ʻano 'ike piha ʻole a imbalanced' he mea weliweli loa ia, ʻike lākou, ma muli o kona ʻano ʻoihana hoʻopunipuni: 'ʻOiai ʻike paha nā mea kūʻai i hoʻopaʻa ʻia e nā pāʻoihana televise ke nānā nei lākou i kahi hoʻolaha, ʻike pinepine ʻia nā pūnaewele halemai me puka hoʻonaʻauao.'”

"Ma ke ʻano o ka maʻiʻo," wahi a Kauka Karunakar, "ua loaʻa i nā pae waiwai ʻole ka mea kiʻekiʻe loa, a laila nā kahua hoʻonaʻauao (me nā pūnaewele puke moʻolelo olakino), a laila kekahi mau kahua kūʻai kūʻai ʻole (e like me WebMD a me eMedicine). ʻO nā kumu ʻike ʻike liʻiliʻi loa he mau ʻatikala nūpepa a me nā pūnaewele pilikino. ʻO nā pūnaewele kālepa me ka hoihoi kālā i ka maʻi maʻi, e like me nā mea i kākoʻo ʻia e nā hui kūʻai aku i kahi lāʻau lapaʻau a i ʻole nā ​​​​mea lapaʻau, he mea maʻamau akā ʻaʻole i piha.

No laila, ʻo ka haʻawina, inā ʻoe e ʻimi nei i ka pololei o ka lāʻau lapaʻau ʻoi aku ka maikaʻi e kākau i kahi koho kauka.

"Ma kahi o 20 pakeneka o nā pūnaewele i loaʻa i nā hopena he ʻumi i kākoʻo ʻia," wahi a Kauka Karunakar. "Ua hoʻoikaika ʻia kēia mau mea nona ka pūnaewele e hoʻolaha i kā lākou huahana, no laila ke ʻike ʻia ka ʻike i loaʻa ma laila. Ua ʻike pū mākou ʻaʻole i haʻi pinepine kēia mau pūnaewele i nā pilikia a i ʻole nā ​​​​pilikia e pili ana i ka mālama ʻana, ʻoiai ke hoʻāʻo nei lākou e hōʻike i kā lākou huahana i ka mālamalama maikaʻi loa.