Ukwehla okuzayo kwethelevishini yekhebula

Uma ungakaze uquleke noma uhlala ehlathini iminyaka eyi-10 edlule, kuphephile ukucabanga ukuthi ujwayelene nethelevishini. Futhi kuwukubheja okuhle kakhulu okwaziyo ngezinye izindlela zokusakaza umabonakude, njengezinsizakalo zokusakaza-bukhoma, ukulanda kwe-inthanethi noma ukuphuma ngaphandle futhi ujabulele impilo.  

Njengamanje umuntu angajabulela i-TV ngaphandle kokuya kumhlinzeki wesathelayithi noma wekhebula. Kungase kungabonakali njengento enkulu kangako, kodwa amashumi eminyaka yayingekho enye indlela yangempela yokubhekana neziqhwaga zokusakaza. Manje sinezinye izindlela, kodwa ingabe ziyakufanelekela futhi ikhebula elikhulu lizokwenzani ngakho?

Umuntu oyedwa ozame ukunqamula izibopho zekhebula elikhulu nguKevin Campanella. UCampanella ubelokhu engenasathelayithi enkulu noma ikhebula izinyanga ezimbalwa futhi ubekuthanda, eveza ukuthi “Nginenqwaba yezikweletu zanyanga zonke, ukusika eyodwa yazo kuyasiza. Futhi empeleni angiphuthelwa yikhebula nakancane.” 

Uchaza ukuthi ngazo zonke izinsiza ezifana ne-Netflix, i-Hulu kanye ne-Mbox esakaza okuqukethwe ngqo kusuka ku-intanethi kuya kuthelevishini, kwakunengqondo ukulahla ikhebula. "Uma ngikhuluma iqiniso ngonga isamba semali ngokungasebenzisi izinkampani zamakhebula." Uqhuba ngokuthi “Ngingasakaza noma yini engiyifunayo. Kungani ngingake ngikhokhele okuqukethwe kwekhebula, ikakhulukazi uma kungase kube nomkhawulo?”

UCampanella uthi kuyamangaza ukuthi kulula kangakanani ukuzijwayeza ukuphila ngaphandle kwekhebula. "Imibukiso eminingi ivele phakathi nehora ku-inthanethi futhi abanye abantu baze badlale bukhoma imibukiso uma idlala." 

Noma kunjalo, uthi ikhebula lokuwisa linama-negative ambalwa. Izinkinga ezigqama kakhulu ukuthi izinkampani zamakhebula zibuye zilawule ukusetshenziswa kwe-inthanethi nokusetshenziswa kwefoni. "Idatha yami yenyuka okwesibili lapho ngikhansela ikhebula lami futhi ngashintshela kubahlinzeki bokusakaza," kusho uCampanella. 

Kodwa-ke, uCampanella uqonda ngokugcwele ukuthi kungani, "Ngisebenzisa i-inthanethi ezintweni eziningi manje, ngakho-ke ukusetshenziswa kwami ​​kwedatha kuzokwanda futhi kuzongibiza kakhulu." Ubalula ukuthi ekugcineni ishibhile ngale ndlela. UCampanella uphinde athi noma ngabe izinkampani ezinkulu zenzani, iyohlala ikhona indlela yokukuzungeza. "Kuhlala kukhona enye indlela evame ukushibhile futhi inhle, kufanele nje uyibheke kanzima ngokwanele."

Ngakho-ke uma uCampanella eqinisile ngokuthi abantu bazohlala beyithola kanjani indlela ezungeze ikhebula elikhulu, ithini impendulo yekhebula elikhulu? Umphathi wezokusebenza obefuna ukudalulwa igama lakhe ngoba esaba ukulahlekelwa umsebenzi unikeza ukuqonda okuthile okuzokwenzeka ngokulandelayo. 

Into yokuqala ayichazayo ukuthi izinkampani eziningi zamakhebula ziyazi ngezinsizakalo zokusakaza, i-inthanethi kumadivayisi we-T.V. kanye nezindaba eziningi ezikhona. Uhamba aze athi "siyazi ngokuqoqwa kwedatha ukuthi i-35% -40% yokusetshenziswa kwe-inthanethi ingeyokusakaza ithelevishini." Indlela eyinhloko esebenza ngayo inkampani yakhe nezimbangi zayo ukuthenga amanethiwekhi ngabanye. "Umbono wukuthi sizolawula inethiwekhi futhi sikwazi ukuhlinzeka ngokuqukethwe okwengeziwe kwemibukiso edumile ngaphambi kweminye." 

Uphinde achaze lo mbono ngokuthi, “I-Bell media ithenge i-CTV. Manje sebengakwazi ukunikeza amakhasimende abo okuqukethwe okukhethekile kwezinhlelo ze-CTV.” Ubalula ukuthi imihlangano eminingi yebhodi ebanjwayo ayikaze ikhulume ngezindaba zabancintisanayo. "Umhlangano wethu okhuluma ngekusasa lekhebula empeleni ubandakanya ukuthi abantu basebenzise i-inthanethi, kunokuncintisana nezinkampani ezinjengeNetflix."