
Future of Disney
CATEGORIES
- Asset Performance
- Innovation assets and pipeline
- Disruption vulnerability
- Company headlines
- Company’s future prospects
DATA ACCESS
The Walt Disney Company, popularly known as Disney, is a US diversified entertainment and mass media conglomerate that conducts business activities worldwide. It is headquartered at the Walt Disney Studios in Burbank, California. It is the 2nd largest media conglomerate in the globe in terms of revenue, ranked next to Comcast.
Innovation assets and Pipeline
All company data collected from its 2016 annual report and other public sources. The accuracy of this data and the conclusions derived from them depend on this publicly accessible data. If a data point listed above is discovered to be inaccurate, Quantumrun will make the necessary corrections to this live page.
DISRUPTION VULNERABILITY
Belonging to the media sector means this company will be affected directly and indirectly by a number of disruptive opportunities and challenges over the coming decades. While described in detail within Quantumrun’s special reports, these disruptive trends can be summarized along the following broad points:
*First off, the cultural shift among Millennials and Gen Zs toward experiences over material goods will make travel, food, leisure, live events and especially media consumption increasingly desirable activities.
*By the late 2020s, virtual reality (VR) and augmented reality (AR) will reach a level of market penetration significant enough for media companies to start shifting sizeable resources into content production for these platforms.
*By the late 2030s, the widespread popularity of VR and AR will shift the public’s media consumption tastes away from voyeuristic storytelling (traditional movies and television shows) to participatory forms of storytelling that immerses the content consumer by allowing them to influence the content they experience—kind of like being an actor in the movie you’re watching.
*The shrinking cost and versatility of artificial intelligence systems, combined with the increasing computational capacity of future quantum computing systems, will drive down the cost of producing higher budget looking content, especially for future VR and AR platforms.
*All media will eventually be delivered primarily through subscription based platforms. Everyone will pay for the content they want to consume.
SCENARIOS
Probable
*Mobile robots, representing different Disney characters, will walk around entertainment parks. There will be shows featuring stunt robots for park visitors.
*Star Wars movies will be produced at least until 2030.
*Disney will launch its direct-to-customer streaming service.
*After going under a thorough transformation, including an improvement of user experience, the streaming app ESPN+ (Disney owns 80% of ESPN) will become a must-have for every sports fan.
Plausible
*Disney will acquire The Void - a company developing mixed reality experiences for entertainment - bringing large VR improvements into the global entertainment sphere, both to the theme parks attractions and VR home devices.
*The beginning of VR markets, similar to the one presented in Valerian and the City of a Thousand Planets movie (a tremendous, non-physical market situated in the middle of a dessert, accessed only by wearing a VR headset).
*Disney will open the first fully VR theme park.
*Actors will sell their image rights to Disney in order to enable shooting more movies with their characters without their physical presence or after they pass away.
*There will no longer be large movie premier events. Online streaming services will bring an end to the traditional movie theatres industry, moving the premiers from the red carpet onto the streaming apps, including the Disney app. The very first streamings of a film will be available to view at an additional cost.
Possible
*Stunt robots riot - Walt Disney Imagineering stunt robots, programmed to act as super-humans, escape the company headquarters.
*Disney proposes to build a theme park set on the Moon or Mars.
COMPANY’S FUTURE PROSPECTS
*The recent acquisition of the 21st Century Fox lineup to integrate with their other purchases of the Marvel, Star Wars and Pixar brands.
*Collaboration with The Void and the development of VR and AR experiences in entertainment parks.
*Development of stunt robots, which are already able to perform spectacular acrobatics, back flips and fly through the air resembling movie characters.
*The Walt Disney Company’s revenue is forecasted to rise from 55.6 billion US dollars (2016) to 66.36 billion US dollars (2020).
*Transition from TV to direct-to-customer online streaming, as well as development and improvement of the already existing streaming app ESPN+.
*To outcompete Netflix as an online streaming service in terms of the number of users.
*The heavy VR headset is a limitation when it comes to future applications of VR games. In the future, along with an expansion of VR parks, there will be a need for a lighter VR headset (glasses).
*To stay ahead of their main entertainment parks rival - Universal Studios.
*To expand on the current VR experiences in entertainment parks, e.g. the Star Wars: Secrets of the Empire theme park in Orlando Walt Disney World. With time, more VR parks will be created using various Disney themes, suitable both for young children and adults.
*To offer customers three separate (or bundled) streaming services - Hulu (Disney owns 60%), ESPN+ (for true sports fans) and Disney’s upcoming streaming app [no name yet]. The latter will be launched in 2019 and feature Marvel, Pixar, Lucasfilm and National Geographic content. The plan is also to keep the more adult content (Hulu) separate from its family-friendly programming (Disney’s).
*Continue the ESPN transformation with more compelling visuals, a more user-friendly interface, outstanding video and sound quality, personalized content.
*Walt Disney Imagineering are developing mobile stunt robots, which will be used in park attractions and shows. They are also exploring VR and other emerging technologies, which aim to enhance theme parks experiences.
*Build the first fully VR entertainment park.
*Walt Disney Imagineering will build the first theme park fully operated by robots.
*To develop the first VR feature film.
*Disney will buy image rights from actors (‘soul rights’), which are digitally inserted into agreed movies for the next decades.
*At least 12 new Star Wars movies planned before 2030.
*Theme parks will be the first to accommodate mobile robots at large. It will change and improve the way people perceive AI and human-robot interaction.
*With the Walt Disney Imagineering contribution, digital entertainment will be more common, visible and important in people’s lives. Due to the VR and AR revolution, people will be constantly entertained (while working, commuting, relaxing, chatting with others), often interacting with digital Disney characters. It will enhance the harmful phenomenon of detachment from reality.
*The availability of online streaming services and technological advancement of home devices might bring an end to the traditional movie theatres industry. Instead of large movie premiers, new films will be released on the streaming apps (including the Disney app), which with time will become a permanent feature. It will make visits to traditional cinemas very costly, attractive only to movie connoisseurs.
- Forecasts collected by Alicja Halbryt