Future of Gap
CATEGORIES
- Asset Performance
- Innovation assets and pipeline
- Disruption vulnerability
- Company headlines
- Company’s future prospects
DATA ACCESS
The Gap, Inc., simply known as Gap, (stylized as GAP) is a US global clothing and accessories retailer. It was established by Donald Fisher and Doris F. Fisher in 1969 and is headquartered in San Francisco, California. It operates 5 primary divisions: the namesake Old Navy, Athleta, banner, Intermix, and the Banana Republic. It is the biggest specialty retailer in America, and is 3rd in total with regard to international locations, next to Inditex Group and H&M. The company operates 3,727 stores globally as of September 2008, of which 2,406 are in America.
Innovation assets and Pipeline
All company data collected from its 2015 annual report and other public sources. The accuracy of this data and the conclusions derived from them depend on this publicly accessible data. If a data point listed above is discovered to be inaccurate, Quantumrun will make the necessary corrections to this live page.
DISRUPTION VULNERABILITY
Belonging to the retail sector means this company will be affected directly and indirectly by a number of disruptive opportunities and challenges over the coming decades. While described in detail within Quantumrun’s special reports, these disruptive trends can be summarized along the following broad points:
*First off, omnichannel is inevitable. Brick and mortar will merge completely by the mid-2020s to a point where a retailer’s physical and digital properties will complement each other’s sales.
*Pure e-commerce is dying. Starting with the clicks-to-bricks trend that emerged in the early 2010s, pure e-commerce retailers will find that they need to invest in physical locations to grow their revenue and market share within their respective niches.
*Physical retail is the future of branding. Future shoppers are looking to shop at physical retail stores that offer memorable, shareable, and easy to use (tech-enabled) shopping experiences.
*The marginal cost of producing physical goods will reach near zero by the late-2030s due to significant oncoming advancements in energy production, logistics, and automation. As a result, retailers will no longer be able to effectively outcompete each other on price alone. They will have to re-focus on brand—to sell ideas, more so than just products. This is because in this brave new world where anyone can practically buy anything, it’s no longer ownership that will separate the rich from the poor, it’s access. Access to exclusive brands and experiences. Access will become the new wealth of the future by the late 2030s.
*By the late 2030s, once physical goods become plentiful and cheap enough, they will be viewed more as a service than a luxury. And like music and film/television, all retail will become subscription based businesses.
*RFID tags, a technology used to track physical goods remotely (and a technology that retailers have used since the 80s), will finally lose their cost and technology limitations. As a result, retailers will begin placing RFID tags on every individual item they have in stock, regardless of price. This is crucial because RFID tech, when coupled with the Internet of Things (IoT), is an enabling technology, enabling the enhanced inventory awareness that will result in a range of new retail technologies.